{"id":7764,"date":"2024-05-30T19:02:05","date_gmt":"2024-05-30T19:02:05","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/insights-from-the-cmo-survey\/"},"modified":"2024-05-30T19:02:05","modified_gmt":"2024-05-30T19:02:05","slug":"insights-from-the-cmo-survey","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/insights-from-the-cmo-survey\/","title":{"rendered":"Insights from the CMO Survey"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI.\u00a0 <\/p>\n<p><a rel=\"nofollow noopener\" href=\"https:\/\/cmosurvey.org\/\" target=\"_blank\">The CMO Survey<\/a> is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes. Here, we will analyze the marketing technology portion of the report.\u00a0 <\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-increasing-investment-and-ongoing-integration-challenges-in-martech\">Increasing investment and ongoing integration challenges in martech<\/h2>\n<p>Most companies plan to increase their martech budget annually, from the current 19% of the marketing budget to 23.5% next year and 30.9% within five years.<\/p>\n<p>However, about 60% of CMOs surveyed also reported having annual or quarterly marketing technology audits or implementation projects. This means companies and CMOs seem to keep on buying new martech tools while they are still evaluating or implementing the ones they already have purchased.\u00a0<\/p>\n<p>Since marketing technology is supposed to work together as a stack, how can companies determine what they should look for in a new platform if the timeframe of such evaluations seems to overlap with the process of buying new platforms?\u00a0<\/p>\n<p>Another interesting data point is that only 62.1% of marketing activities use marketing technology (up from 58.4% from the previous year). Maybe this ongoing expansion in investment is correlated to growing marketing technology usage throughout all marketing activities (more on this below).<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/the-sticky-problem-of-martech-integration\/\" target=\"_blank\">The sticky problem of martech integration<\/a><\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-disconnect-between-martech-purchases-and-company-goals\">The disconnect between martech purchases and company goals<\/h2>\n<p>Aligning with the company\u2019s goals is the top priority when adopting new marketing technology, according to the CMOs surveyed. On a scale of 1 to 7, CMOs rated:<\/p>\n<ul>\n<li>\u201cOptimizing or streamlining existing tools\u201d at 5.3.\u00a0<\/li>\n<li>\u201cIdentifying martech tools for stronger customer experiences\u201d at 5.1<\/li>\n<li>\u201cLinking martech tools to form powerful capabilities\u201d at 5.0.\u00a0<\/li>\n<li>The lowest priority is \u201cHiring or retaining talent for implementing\/managing martech strategy.\u201d<\/li>\n<\/ul>\n<p>However, the company\u2019s goals can change yearly (which may be one of the reasons why companies keep buying martech tools). There is less focus on aligning martech purchases with company strategy or customer experience, which could support long-term goals and enhance martech value over time.<\/p>\n<p>This affects how well marketing activities are matched with the right technology platforms, highlighting the operational role of martech and the challenge of making it strategic.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-underutilization-and-moderate-performance-of-martech-stacks\">Underutilization and moderate performance of martech stacks<\/h2>\n<p>Meanwhile, the question \u201cConsidering all the martech tools purchased by your company, what percent is your company currently utilizing in its operations?\u201d shows companies are, on average, using only about 56.4% of their current martech stack in their operations.\u00a0<\/p>\n<p>When asked \u201chow well your company is performing each of the following marketing technology activities,\u201d on a scale from 1 (poorly) to 7 (very well), CMOs responded as follows:<\/p>\n<ul>\n<li>\u201cSelecting the right company to provide marketing technologies\u201d and \u201cSelecting the right mix of marketing technologies\u201d both rated 4.9.<\/li>\n<li>\u201cDesigning the broad architecture of our marketing technology systems\u201d rated 4.4.<\/li>\n<li>\u201cGenerating ROI from marketing technologies\u201d and \u201cDeveloping capabilities for using marketing technologies\u201d both rated 4.5.<\/li>\n<li>\u201cIntegrating marketing technologies into our customer funnel,\u201d \u201cLeveraging data for tactical decision making\u201d and \u201cLeveraging data for strategic decision making\u201d all rated 4.6.<\/li>\n<\/ul>\n<p>It seems CMOs are reporting that marketing technology is performing at moderate levels only and that their teams perform better at selecting the \u201cright mix\u201d of marketing technology tools, even though these tools (or at least part of them) seem to be audited annually or quarterly. However, designing the broad architecture of the martech stack seems to have a lower performance.\u00a0<\/p>\n<p>Again, this may be because marketing technology does not seem to be aligned with all marketing activities. Maybe companies cannot fully use their current martech stack because they are too busy auditing existing tools or writing specs to buy new ones.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/how-marketers-can-help-boost-martech-utilization\/\" target=\"_blank\">How marketers can help boost martech utilization<\/a><\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-evaluating-martech-effectiveness-are-we-missing-the-bigger-picture\">Evaluating martech effectiveness: Are we missing the bigger picture?<\/h2>\n<p>For the question \u201cWhich of the following metrics does your company use to evaluate the effectiveness of your martech systems?\u201d, CMOs\u2019 answers indicate that martech\u2019s main focus is on lead generation (top-of-funnel), while bottom-of-funnel and long-term customer value metrics trail behind.\u00a0<\/p>\n<p>Is this one of the main reasons why martech investment grows every year while the current stack is being audited and sitting 50% unused? Are stakeholders expecting the next marketing technology platform itself to improve this activity? What about all other marketing activities related to other parts of the buying funnel? What about connecting the current stack to other activities to better realize the martech stack\u2019s value?\u00a0<\/p>\n<p>This may be one of the main reasons for the contradictions in this report. Martech seems more aligned with top-of-funnel activities (such as lead creation of customer acquisition) instead of mapping it to the entire customer journey\/buying funnel activities. This is not because of the technology itself: most martech tools can be connected via API calls to send data from one to the other, thus, allowing data to flow throughout the different stages of the buying funnel and not only in top-of-funnel activities.\u00a0<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/how-to-use-conversion-data-to-enhance-top-of-funnel-marketing\/\" target=\"_blank\"><strong><em>How to use conversion data to enhance top-of-funnel marketing<\/em><\/strong><\/a><\/p>\n<hr\/>\n<hr\/>\n<p>This is an adjustment on the marketing side. Marketing technology can and should be used throughout the entire funnel. This is the only way to assess how marketing technology can adhere to the company\u2019s business objectives and improve marketing processes to realize ROI and better inform CFOs. This is the only approach that can realize the value of marketing technology investment.\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><em>Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed <a rel=\"nofollow\" href=\"https:\/\/martech.org\/staff\/\">here<\/a>.<\/em><\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/maximizing-martechs-impact-insights-from-the-cmo-survey\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI.\u00a0 The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes. Here, we will analyze the marketing technology [&hellip;]<\/p>","protected":false},"author":3,"featured_media":7765,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Insights from the CMO Survey - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/insights-from-the-cmo-survey\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights from the CMO Survey - OK Design\" \/>\n<meta property=\"og:description\" content=\"The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI.\u00a0 The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes. Here, we will analyze the marketing technology [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/fr\/insights-from-the-cmo-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-30T19:02:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Maximizing-martechs-impact-Insights-from-the-CMO-Survey-800x450.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"Insights from the CMO Survey\",\"datePublished\":\"2024-05-30T19:02:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/\"},\"wordCount\":911,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Maximizing-martechs-impact-Insights-from-the-CMO-Survey-800x450.png?fit=800%2C450&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/\",\"url\":\"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/\",\"name\":\"Insights from the CMO Survey - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Maximizing-martechs-impact-Insights-from-the-CMO-Survey-800x450.png?fit=800%2C450&ssl=1\",\"datePublished\":\"2024-05-30T19:02:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Maximizing-martechs-impact-Insights-from-the-CMO-Survey-800x450.png?fit=800%2C450&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Maximizing-martechs-impact-Insights-from-the-CMO-Survey-800x450.png?fit=800%2C450&ssl=1\",\"width\":800,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights from the CMO Survey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/fr\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Insights from the CMO Survey - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/fr\/insights-from-the-cmo-survey\/","og_locale":"fr_CA","og_type":"article","og_title":"Insights from the CMO Survey - OK Design","og_description":"The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI.\u00a0 The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes. Here, we will analyze the marketing technology [&hellip;]","og_url":"https:\/\/okdesign.ca\/fr\/insights-from-the-cmo-survey\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-05-30T19:02:05+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Maximizing-martechs-impact-Insights-from-the-CMO-Survey-800x450.png","type":"image\/png"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"OK Design","Estimation du temps de lecture":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"Insights from the CMO Survey","datePublished":"2024-05-30T19:02:05+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/"},"wordCount":911,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Maximizing-martechs-impact-Insights-from-the-CMO-Survey-800x450.png?fit=800%2C450&ssl=1","articleSection":["Agency"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/","url":"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/","name":"Insights from the CMO Survey - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Maximizing-martechs-impact-Insights-from-the-CMO-Survey-800x450.png?fit=800%2C450&ssl=1","datePublished":"2024-05-30T19:02:05+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Maximizing-martechs-impact-Insights-from-the-CMO-Survey-800x450.png?fit=800%2C450&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Maximizing-martechs-impact-Insights-from-the-CMO-Survey-800x450.png?fit=800%2C450&ssl=1","width":800,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/insights-from-the-cmo-survey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"Insights from the CMO Survey"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/fr\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/Maximizing-martechs-impact-Insights-from-the-CMO-Survey-800x450.png?fit=800%2C450&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/7764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/comments?post=7764"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/7764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media\/7765"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media?parent=7764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/categories?post=7764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/tags?post=7764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}