{"id":7800,"date":"2024-06-04T15:38:48","date_gmt":"2024-06-04T15:38:48","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/marketing-in-an-increasingly-distracted-world\/"},"modified":"2024-06-04T15:38:48","modified_gmt":"2024-06-04T15:38:48","slug":"marketing-in-an-increasingly-distracted-world","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/marketing-in-an-increasingly-distracted-world\/","title":{"rendered":"Marketing in an increasingly distracted world"},"content":{"rendered":"


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In the movie \u201cGone in 90 Seconds,\u201d Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next.\u00a0<\/p>\n

It\u2019s eerily similar to visitors on your website. They\u2019re there, and then they\u2019re gone. You just have to look no further than your Google Analytics report to see it.\u00a0<\/p>\n

The dwindling attention span in the digital age<\/h2>\n

We intuitively know that social media, in particular scrolling, impacts attention spans. We also know that our consumer habits will soon become our business habits. That means the speed at which audiences move through content and digital is accelerating every day. The question is how much, and how does that impact our efforts as marketers?<\/p>\n

Gloria Mark, professor emerita at the University of California, Irvine, and author of the book \u201cAttention Span,\u201d tells us that it\u2019s not a pretty story.<\/p>\n

From 2004 to 2020, the last year the data was collected, time on screen has shrunk to a third of what it had been, and it\u2019s not a stretch to assume it is now under 30 seconds.<\/p>\n

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\"Attention\"Attention<\/figure>\n<\/div>\n

Additionally, according to research from Emplifi, you now have 26 seconds to keep someone engaged with video.\u00a0<\/p>\n

Key considerations to keep your audience engaged<\/h2>\n

Given visitors\u2019 need for speed, you should examine the following areas and ask the following questions.\u00a0<\/p>\n