{"id":7839,"date":"2024-06-07T14:52:34","date_gmt":"2024-06-07T14:52:34","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/google-launches-marketer-resource-center-and-ai-recommendation-tool\/"},"modified":"2024-06-07T14:52:34","modified_gmt":"2024-06-07T14:52:34","slug":"google-launches-marketer-resource-center-and-ai-recommendation-tool","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/google-launches-marketer-resource-center-and-ai-recommendation-tool\/","title":{"rendered":"Google launches marketer resource center and AI recommendation tool"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Google kicked off its \u201cSummer of AI Essentials\u201d with two new features for marketers.\u00a0One is a marketing resource hub called Accelerate with Google. The other is AI-powered \u201cBrand Recommendations\u201d within the Recommendations page of Google Ads.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-accelerate-with-google\">Accelerate with Google<\/h2>\n<p><strong>What it is. <\/strong>Accelerate with Google is a central destination rooted in Google\u2019s AI Essentials resources for ad products like Search and Performance Max.\u00a0<\/p>\n<p><strong>Why. <\/strong>With AI playing an increasingly pivotal role in powering ad products, Google wants to equip marketers with best practices for driving customer connections, creating high-quality creative, and making data-driven decisions using AI.<\/p>\n<p>What\u2019s included:<\/p>\n<ul>\n<li>Customized skill assessments to identify knowledge gaps.<\/li>\n<li>A library of video tutorials and articles tailored to business goals.<\/li>\n<li>Upcoming digital live streams on AI marketing topics.<\/li>\n<li>Resources spanning areas like campaign automation, predictive insights, and dynamic ad creation.<\/li>\n<\/ul>\n<p>It is available only in the U.S., Germany and India, but the company said additional global availability is coming soon.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/ai-is-a-threat-to-some-marketing-agencies-an-opportunity-for-others\/\" target=\"_blank\">AI is a threat to some marketing agencies, an opportunity for others<\/a><\/em><\/strong><\/p>\n<p><strong>Why we care<\/strong>. This gives marketers one central point to keep up to date with new AI functionalities. Regardless of skepticism of how much of it should be implemented, there will be one place to go to see what the options are.<\/p>\n<p><strong>FYI. <\/strong>Google launched the \u201cSummer of AI Essentials\u201d program to demystify AI and educate marketers about how it can be used in advertising.<\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-black-color has-white-background-color has-text-color has-background\" style=\"grid-template-columns:44% auto\">\n<figure class=\"wp-block-media-text__media\"><a rel=\"nofollow\" href=\"https:\/\/www.surveymonkey.com\/r\/HN2NQGJ\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"549\" height=\"354\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" data-lazy-sizes=\"(max-width: 549px) 100vw, 549px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"549\" height=\"354\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" sizes=\"(max-width: 549px) 100vw, 549px\"\/><\/a><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-brand-recommendations\">Brand Recommendations<\/h2>\n<p><strong>What it does<\/strong>. Brand Recommendations analyze an advertiser\u2019s Google Ads history, campaign settings and industry trends to optimize brand campaign performance and effectiveness.<\/p>\n<p>The recommendations fall into five main categories:<\/p>\n<ul>\n<li>Ads and assets (e.g. add bumper ads, include ideal video aspect ratios)<\/li>\n<li>Bidding and budgets (e.g. adjust CPM\/CPV bids and budgets for flighted campaigns)<\/li>\n<li>Keywords and targeting (e.g. opt into audience expansion, remove contextual targeting)<\/li>\n<li>Measurement (e.g. link YouTube account for more reporting)<\/li>\n<li>Full-funnel opportunities (e.g. \u201cfunnel up\u201d to a brand campaign)<\/li>\n<\/ul>\n<p>The recommendations are customized for each advertiser and updated as Google\u2019s systems discover more optimization opportunities.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"800\" height=\"500\" alt=\"Screenshot 2024 06 07 103817\" class=\"wp-image-392970\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-07-103817-800x500.jpg.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-07-103817-541x338.jpg.webp 541w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-07-103817-181x113.jpg.webp 181w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-07-103817-768x480.jpg.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-07-103817-1536x960.jpg 1536w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-07-103817.jpg.webp 2011w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-07-103817-800x500.jpg.webp?resize=800%2C500&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-07-103817-800x500.jpg.webp?resize=800%2C500&#038;ssl=1\" alt=\"Screenshot 2024 06 07 103817\" class=\"wp-image-392970\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-07-103817-800x500.jpg.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-07-103817-541x338.jpg.webp 541w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-07-103817-181x113.jpg.webp 181w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-07-103817-768x480.jpg.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-07-103817-1536x960.jpg 1536w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-07-103817.jpg.webp 2011w\" sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/figure>\n<p>The tailored Brand Recommendations span awareness and consideration campaigns with cost-per-thousand (CPM) and cost-per-view (CPV) bidding. They complement the existing performance recommendations for cost-per-action campaigns, giving advertisers a \u201cfull-funnel\u201d of optimization choices.<\/p>\n<hr\/>\n<hr\/>\n<p><strong>Why we care<\/strong>. For brand marketers looking to stay ahead, these automated, insight-surfacing recommendations could provide an easy way to access Google\u2019s latest best practices.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/google-launches-marketer-resource-center-and-ai-recommendation-tool\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Google kicked off its \u201cSummer of AI Essentials\u201d with two new features for marketers.\u00a0One is a marketing resource hub called Accelerate with Google. The other is AI-powered \u201cBrand Recommendations\u201d within the Recommendations page of Google Ads. Accelerate with Google What it is. Accelerate with Google is a central destination rooted in Google\u2019s AI Essentials resources [&hellip;]<\/p>","protected":false},"author":3,"featured_media":7840,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google launches marketer resource center and AI recommendation tool - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/google-launches-marketer-resource-center-and-ai-recommendation-tool\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google launches marketer resource center and AI recommendation tool\" \/>\n<meta property=\"og:description\" content=\"Google kicked off its \u201cSummer of AI Essentials\u201d with two new features for marketers.\u00a0One is a marketing resource hub called Accelerate with Google. 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