{"id":7873,"date":"2024-06-12T22:33:30","date_gmt":"2024-06-12T22:33:30","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-to-run-the-easiest-social-media-audit-free-templates\/"},"modified":"2024-06-12T22:33:30","modified_gmt":"2024-06-12T22:33:30","slug":"how-to-run-the-easiest-social-media-audit-free-templates","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/how-to-run-the-easiest-social-media-audit-free-templates\/","title":{"rendered":"How To Run the Easiest Social Media Audit [FREE TEMPLATES]"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Social media marketing is all fun and games\u2026 but if you don\u2019t measure those hijinks, how can you ever know what\u2019s working? That\u2019s where a social media audit comes in.<\/p>\n<p>Regular audits are the secret to understanding how each social account contributes to your marketing goals.<\/p>\n<p>And if you use a simple template (like the free one we\u2019ve whipped up below), audits don\u2019t have to be labor-intensive or complicated. If you\u2019re a spreadsheet nerd, you might even find a social media audit to be (gasp!) fun.<\/p>\n<p>Keep reading to learn how to conduct an effective social media audit from start to finish.<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/hootsuite.com\/resources\/blog\/social-media-audit-template\" class=\"cover\" data-ga-track-id=\"blog_contentupgrade_inpost_gate\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"text-wrapper\">\n<p><strong>Bonus: <\/strong>Get your <strong><span style=\"text-decoration: underline;\">FREE social media audit checklist and template<\/span><\/strong> to see what\u2019s working and what\u2019s not. Save time and improve performance.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"What_is_a_social_media_audit\"><a rel=\"nofollow\" id=\"post-471575-_f8jswftkkote\"\/>What is a social media audit?<\/span><\/h2>\n<p>A social media audit compiles and analyzes information about your accounts across all platforms to clearly measure their performance.<\/p>\n<p>Think of your social media audit as a report card: it identifies strengths, areas for improvement, and next steps.<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&#9;&#9;&#9;&#9;&#9;&lt;div class=&quot;&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&quot;&#10;&#9;&#9;&#9;&#9;&#9;style=&quot;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&quot;&#10;&#9;&#9;&#9;&#9;&#9;&gt;&#10;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;a href=&quot;https:\/\/hootsuite.com\/resources\/blog\/social-media-audit-template&quot; class=&quot;cover&quot; data-ga-track-id=&quot;blog_monetization_inpost_cta&quot; target=&quot;_blank&quot;&gt;&lt;\/a&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;div class=&quot;all-content-wrapper&quot;&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;div class=&quot;text-wrapper&quot;&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;p&gt;&lt;strong&gt;Bonus: &lt;\/strong&gt;Get your &lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;FREE social media audit checklist and template&lt;\/span&gt;&lt;\/strong&gt; to see what\u2019s working and what\u2019s not. Save time and improve performance.&lt;\/p&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;\/div&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&lt;\/div&gt;&#10;&#9;&#9;&#9;&#9;&#9;&lt;\/div&gt;&#10;&#9;&#9;&#9;&#9; &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&#9;&#9;&#9;&#9;&#9;&lt;div class=&quot;&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&quot;&#10;&#9;&#9;&#9;&#9;&#9;style=&quot;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&quot;&#10;&#9;&#9;&#9;&#9;&#9;&gt;&#10;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;a href=&quot;https:\/\/hootsuite.com\/resources\/blog\/social-media-audit-template&quot; class=&quot;cover&quot; data-ga-track-id=&quot;blog_monetization_inpost_cta&quot; target=&quot;_blank&quot;&gt;&lt;\/a&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;div class=&quot;all-content-wrapper&quot;&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;div class=&quot;text-wrapper&quot;&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;p&gt;&lt;strong&gt;Bonus: &lt;\/strong&gt;Get your &lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;FREE social media audit checklist and template&lt;\/span&gt;&lt;\/strong&gt; to see what\u2019s working and what\u2019s not. Save time and improve performance.&lt;\/p&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;\/div&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&lt;\/div&gt;&#10;&#9;&#9;&#9;&#9;&#9;&lt;\/div&gt;&#10;&#9;&#9;&#9;&#9;&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">\t\t\t\t\t<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;has-image&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;background-color: #0480da;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/HS_ProductImage-Analytics-1.png?ssl=1\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;\"><br \/>\n\t\t\t\t\t\t\t\t\t\t#1 Analytics Tool for Growth\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p class=\"p1\">Beautiful reports. Clear data. Actionable insights to help you grow faster.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Start free 30-day trial\" target=\"_blank\">Start free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\t\t<\/span><\/span><\/p>\n<h2 class=\"wp-block-heading\"><span id=\"What_can_a_social_media_audit_tell_you\"><a rel=\"nofollow\" id=\"post-471575-_3v8qd0tnv2ar\"\/>What can a social media audit tell you?<\/span><\/h2>\n<p>Once you\u2019ve completed your social media audit, you\u2019ll understand what\u2019s working well and what\u2019s not\u2026 and ideally, you\u2019ll have all the information you need to optimize your social media marketing strategy.<\/p>\n<p>After a thorough social media audit, you should understand:<\/p>\n<ul>\n<li>Your most effective platforms<\/li>\n<li>What your target audience wants to see on each network<\/li>\n<li>Who your audience is (demographics and more)<\/li>\n<li>What\u2019s helping grow your audience (and what\u2019s not)<\/li>\n<li>How each platform contributes to your goals<\/li>\n<li>Which new ideas will help you grow<\/li>\n<li>And where to focus your attention next<\/li>\n<\/ul>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&#9;&#9;&#9;&#9;&#9;&lt;div class=&quot;&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&quot;&#10;&#9;&#9;&#9;&#9;&#9;style=&quot;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&quot;&#10;&#9;&#9;&#9;&#9;&#9;&gt;&#10;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;a href=&quot;https:\/\/hootsuite.com\/resources\/blog\/social-media-audit-template&quot; class=&quot;cover&quot; data-ga-track-id=&quot;blog_monetization_inpost_cta&quot; target=&quot;_blank&quot;&gt;&lt;\/a&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;div class=&quot;all-content-wrapper&quot;&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;div class=&quot;text-wrapper&quot;&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;p&gt;&lt;strong&gt;Bonus: &lt;\/strong&gt;Get your &lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;FREE social media audit checklist and template&lt;\/span&gt;&lt;\/strong&gt; to see what\u2019s working and what\u2019s not. Save time and improve performance.&lt;\/p&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;\/div&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&lt;\/div&gt;&#10;&#9;&#9;&#9;&#9;&#9;&lt;\/div&gt;&#10;&#9;&#9;&#9;&#9; &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">\t\t\t\t\t<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;has-image&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;background-color: #dfffde;&#9;&#9;&#9;&#9;&#9;color: #012b3a;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/11\/springpaid-web1-hero-557x434%403x.png?ssl=1\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;color:#012b3a;\"><br \/>\n\t\t\t\t\t\t\t\t\t\tYour social strategy. Handled.\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;The ALL-IN-ONE social media performance engine&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4993,&quot;3&quot;:{&quot;1&quot;:4,&quot;2&quot;:&quot;\\&quot;$\\&quot;#,##0&quot;,&quot;3&quot;:1},&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Montserrat&quot;}\">Get the all-in-one social media performance engine for HALF OFF. <\/span><\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;The ALL-IN-ONE social media performance engine&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4993,&quot;3&quot;:{&quot;1&quot;:4,&quot;2&quot;:&quot;\\&quot;$\\&quot;#,##0&quot;,&quot;3&quot;:1},&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Montserrat&quot;}\">(This price won\u2019t be around for long!)<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Claim 50% off Hootsuite\" target=\"_blank\">Claim 50% off Hootsuite<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\t\t <\/span><\/p>\n<h2 class=\"wp-block-heading\"><span id=\"Free_social_media_audit_template_checklist\"><a rel=\"nofollow\" id=\"post-471575-_lefrjtpyzn7q\"\/>Free social media audit template + checklist<\/span><\/h2>\n<p>You <em>could<\/em> start a spreadsheet to track your social media audit info. Or, you could just use our free, ready-to-use <strong>social media audit checklist + template<\/strong> and get started right now.<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/hootsuite.com\/resources\/blog\/social-media-audit-template\" class=\"cover\" data-ga-track-id=\"blog_contentupgrade_inpost_gate\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"text-wrapper\">\n<p><strong>Bonus: <\/strong>Get your <strong><span style=\"text-decoration: underline;\">FREE social media audit checklist and template<\/span><\/strong> to see what\u2019s working and what\u2019s not. Save time and improve performance.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>But if you want to whip up your own, here\u2019s a mini checklist of everything you should include:<\/p>\n<p><strong>Account details<\/strong>:<\/p>\n<ul>\n<li>Platform and link to your profile<\/li>\n<li>About\/bio text <\/li>\n<li>Any hashtags that appear in your bio or that you\u2019ll regularly use<\/li>\n<li>URL to use in your bio<\/li>\n<li>Listed contact info<\/li>\n<li>Account owner<\/li>\n<li>Mission statement for the account<\/li>\n<li>Date of the most recent post<\/li>\n<\/ul>\n<p><strong>Performance details<\/strong>:<\/p>\n<ul>\n<li>Total number of posts published<\/li>\n<li>Frequency of posts<\/li>\n<li>Total engagement numbers<\/li>\n<li>Top five posts for each platform<\/li>\n<\/ul>\n<p><strong>Competition<\/strong>:<\/p>\n<ul>\n<li>Links to competitor social media profiles<\/li>\n<li>Relevant metrics for comparison<\/li>\n<\/ul>\n<p><strong>Audience details<\/strong>:<\/p>\n<ul>\n<li>Demographics and buyer personas <\/li>\n<li>Follower count (and change vs. your last audit)<\/li>\n<\/ul>\n<p><strong>Goals<\/strong>:<\/p>\n<ul>\n<li>Areas for improvement<\/li>\n<li>Goals you want to achieve by your next audit<\/li>\n<li>Action to achieve goals and improvements<\/li>\n<\/ul>\n<p>That\u2019s a lot of data to collect\u2026 but don\u2019t be overwhelmed. We\u2019ll walk you through our social media audit below. <\/p>\n<p>Take it one step at a time, and you\u2019ll have it all filled out before you know it!<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"How_to_perform_a_social_media_audit_in_6_steps\"><a rel=\"nofollow\" id=\"post-471575-_jr7ifwm3qqnw\"\/>How to perform a social media audit in 6 steps<\/span><\/h2>\n<p>Don\u2019t feel like reading? Follow along with our video:<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe title=\"How to run a social media audit: A 7-STEP TUTORIAL (and free template!)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UXGpBoc-490?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-471575-_sq9f04sg9t1a\"\/>1. Create a list of all your social media accounts<\/h3>\n<p>Jot down all your social media accounts to start\u2014everything from the platforms you use daily to that dusty, underused Pinterest account. Active or inactive, it\u2019s important to catalog them all as part of your social media audit.<\/p>\n<p>In addition to your current social media presence, think about the accounts you don\u2019t have yet. For example, are there any social platforms you haven\u2019t considered? Should you be there?<\/p>\n<p>You don\u2019t need to be active on every network, of course. Still, an audit is a good opportunity to add new ideas to your future social media strategy.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"620\" height=\"110\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-01-620x110.png?resize=620%2C110&#038;ssl=1\" alt=\"The social media audit template shows a list of accounts by platform\" class=\"wp-image-471236\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-01-620x110.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-01-310x55.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-01-768x137.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-01-1536x274.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-01.png 1818w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<h4 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-471575-_da5i1391whph\"\/>Where to find this info:<\/h4>\n<p>Search each major social network for your brand and product names. Not only might this uncover long-forgotten Facebook groups, but it\u2019s also a chance to catch any imposter or misleading accounts that you can then shut down or report. <\/p>\n<p>Hot tip: <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-monitoring-tools\/\">set up a social media monitoring program<\/a> to watch for any future fakes!<\/p>\n<h4 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-471575-_xqv8a6pgf7j\"\/>Where to list this info:<\/h4>\n<p>List your basic account info on the <strong>Summary tab<\/strong> of the social media audit spreadsheet.<\/p>\n<p>Don\u2019t worry if you don\u2019t have the information for every column in this tab yet \u2014 we\u2019ll continue to fill it out as we go through the audit.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-471575-_gegs9oi1e25h\"\/>2. Check in on your branding<\/h3>\n<p>It\u2019s time to dig a little deeper into each of your social media accounts and make sure they all fit your current<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-style-guide\/\"> brand style guidelines<\/a>.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"287\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-02-620x287.png?resize=620%2C287&#038;ssl=1\" alt=\"The Hootsuite Instagram profile is shown, with stats like number of posts, followers, etc\" class=\"wp-image-471241\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-02-620x287.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-02-310x144.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-02-768x356.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-02-560x260.png 560w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-02.png 1039w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>Here are the key areas to review for each social account:<\/p>\n<ul>\n<li><strong>Profile and cover images. <\/strong>Make sure your images reflect your current branding and adhere to each <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-image-sizes-guide\/\">social network\u2019s image size requirements<\/a>.<\/li>\n<li><strong>Profile\/bio text. <\/strong>Are all fields for your<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-bio\/\"> social media bio<\/a> filled in accurately? Does the copy match your tone and voice guidelines?<\/li>\n<li><strong>Username. <\/strong>Try to use the same username across all social channels\u2026 though having more than one account per network is okay if they serve different purposes. (For example, we have X accounts like <a rel=\"nofollow\" href=\"http:\/\/www.twitter.com\/hootsuite\">@Hootsuite<\/a> and<a rel=\"nofollow\" href=\"http:\/\/www.twitter.com\/hootsuite_help\"> @Hootsuite_Help<\/a>.)<\/li>\n<li><strong>Contact info and links. <\/strong>Does the URL in your profile go to the correct website or landing page? Are your phone number and contact email still right?<\/li>\n<li><strong>Pinned posts (if applicable).<\/strong> Evaluate your pinned posts to ensure they\u2019re still appropriate and up-to-date.<\/li>\n<li><strong>Verification. <\/strong>Is your account verified with a blue checkmark badge? If not, should you try? We have guides on <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/get-verified-on-instagram\/\">how to get verified on Instagram<\/a>, <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-to-get-verified-on-tiktok\/\">TikTok<\/a>,<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-to-get-verified-on-facebook\/\"> Facebook<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/get-verified-twitter-essential-guide\/\">X (formerly Twitter<\/a>) if you want to pursue this.<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-471575-_hmmqmkpmh7oa\"\/>Where to find this info:<\/h4>\n<p>It\u2019s probably pretty obvious, but just visit each of your social profiles and see how your posts look to your followers. Be sure to click on any links to see if they need to be updated.<\/p>\n<h4 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-471575-_z7mgbemcs7pb\"\/>Where to list this info:<\/h4>\n<p>Use the information from your <strong>summary tab<\/strong> to start creating and populating the <strong>platform-specific tabs<\/strong> of your social media audit spreadsheet. If you\u2019ve found any off-brand content or profiles that need to be updated, make sure to note that in the notes section.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"93\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-03-620x93.png?resize=620%2C93&#038;ssl=1\" alt=\"The highlighted section of the social media audit template shows Listed Contact Info, Description of Banner Image, and Bio and Hashtags columns highlighted\" class=\"wp-image-471246\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-03-620x93.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-03-310x47.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-03-768x115.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-03-1536x231.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-03.png 1683w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-471575-_bc698llqgydo\"\/>3. Identify your top-performing social media content<\/h3>\n<p>Now that you know all your social media accounts are in tip-top shape, it\u2019s time to audit your social media content. For each social profile, list your five top-performing posts (Pro tip: include links to each post so you can easily review them later.)<\/p>\n<p>What makes a \u201ctop-performing post?\u201d Well, that depends. If you want to find the content your audience likes best, we suggest ranking posts by<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/calculate-engagement-rate\/\"> engagement rate<\/a>.<\/p>\n<p>Depending on your goals for a platform, you may want to focus on a different<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-metrics\/\"> key metric<\/a>, like link clicks or conversions.<\/p>\n<p>Look through your top posts for patterns. Then, ask yourself:<\/p>\n<ul>\n<li>What type of content is getting you the response you want? Photo posts? Videos? Feed,<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-to-use-instagram-stories\/\"> Stories<\/a>, or<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/instagram-reels\/\"> Reels<\/a>?<\/li>\n<li>What style of content has the highest engagement metrics: Candid, behind-the-scenes content or polished and pro posts?<\/li>\n<li>Are people responding in the same ways across all networks? Does specific content perform better on one platform than others?<\/li>\n<li>Do people engage with your posts if you ask a question?<\/li>\n<li>Are your top posts aligned with your current<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-to-build-an-authentic-voice-on-social\/\"> brand voice<\/a>? (If not, and they\u2019re performing well, maybe it\u2019s time to re-evaluate that voice.)<\/li>\n<\/ul>\n<p>Record your thoughts in the <strong>notes<\/strong> column of your audit document. (We\u2019ll come back to these notes later!)<\/p>\n<h4 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-471575-_hlurenwqnkbu\"\/>Where to find this info:<\/h4>\n<p>You can use the built-in <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-marketing-tools\/\">analytics tools<\/a> for each social network to sort and find your top posts for the key metric you\u2019ve chosen. Not sure how? We have complete guides to using all of them: <\/p>\n<p>But hold up: That could take forever. Instead, make life easier by using<a rel=\"nofollow\" href=\"https:\/\/help.hootsuite.com\/hc\/en-us\/articles\/1260804306749-Get-started-with-Hootsuite-Analytics#how-to-get-started-with-analytics-0-2\"> Hootsuite Analytics<\/a>. With just a few clicks, you can find the top posts for all your social accounts in one place. You can even schedule regular custom reports sent straight to your email.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"339\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-04-620x339.png?resize=620%2C339&#038;ssl=1\" alt=\"Hootsuite Analytics overview \" class=\"wp-image-471226\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-04-620x339.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-04-310x170.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-04-768x420.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-04-1536x841.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-04-2048x1121.png 2048w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<h4 class=\"wp-block-heading\">Where to list this info:<\/h4>\n<p>Once you\u2019ve identified your top content for each platform, add a link to that post in the <strong>Top Posts column <\/strong>of your audit spreadsheet in each platform tab.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"95\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-05-620x95.png?resize=620%2C95&#038;ssl=1\" alt=\"This section of the social media audit template shows the Top 5 Posts column highlighted\" class=\"wp-image-471256\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-05-620x95.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-05-310x47.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-05-768x117.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-05.png 1324w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-471575-_aze0x0lw307g\"\/>4. Evaluate each channel\u2019s performance<\/h3>\n<p>Now, it\u2019s time for the actual \u201caudit\u201d part of this whole thing. Get ready to evaluate how each social channel contributes to your overall marketing goals. <\/p>\n<p>If you still need to create a mission statement and a few<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/smart-social-media-goals\/\"> key goals for each social account<\/a>, now\u2019s the time!<\/p>\n<p>Several accounts may have similar goals, like driving traffic to your website and increasing conversions. Others may be exclusively for<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-customer-service\/\"> customer service<\/a> purposes or brand awareness.<\/p>\n<p>For each channel, list out its goal(s) and track your progress toward them.<\/p>\n<p>For measurable goals like traffic or conversions, write down the actual numbers. How many website visits came from Instagram? How many sales came from <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/steps-to-create-a-facebook-business-page\/\">Facebook Page<\/a> visitors? If the goal is customer service, write down your <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/csat-score\/\">CSAT score<\/a> and see if it\u2019s improving over time. Be specific. <\/p>\n<p>For goals without quantifiable data, record supporting evidence. If your Facebook account is for brand awareness, has your following grown? Have you increased your <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/organic-vs-paid-social-media\/\">organic or paid reach<\/a>? <\/p>\n<p>We want to get clear on the purpose of each of your social channels and measure their effectiveness.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"214\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-06-620x214.png?resize=620%2C214&#038;ssl=1\" alt=\"This section shows the Mission Statement column and Performance row highlighted\" class=\"wp-image-471251\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-06-620x214.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-06-310x107.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-06-768x265.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-06.png 1336w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<h4 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-471575-_vkf7sy28tuk4\"\/>Where to find this info:<\/h4>\n<p>Finding relevant information will depend on the goals you set for each channel.<\/p>\n<p>Tracking customer service or brand awareness goals? Try using<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-listening-business\/\"> social listening<\/a> tools to gather data from real customers. For traffic and conversion goals, try using<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/tracking-social-media-in-google-analytics\/\"> Google Analytics<\/a>.<\/p>\n<p>Tracking conversions from social media isn\u2019t an exact science, though it\u2019s easier on some channels than others. You\u2019ll need to<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/facebook-pixel\/\"> set up Meta Pixel<\/a> (formerly Facebook Pixel) to track Facebook conversion data, for example, and many networks have their own tracking codes. Many e-commerce platforms also have built-in social channel tracking.<\/p>\n<p>Going platform by platform can be tedious (so many tabs!), but you can make your life much easier by using a social media management tool like<a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/platform\/analyze\"> Hootsuite Analytics<\/a> for this, too.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"364\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-07-620x364.png?resize=620%2C364&#038;ssl=1\" alt=\"Hootsuite Analytics showing engagement rate overview\" class=\"wp-image-471221\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-07-620x364.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-07-310x182.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-07-768x451.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-07-1536x901.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-audit-07-2048x1202.png 2048w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>You don\u2019t have to take our word for it, either \u2014\u00a0our own social team uses Hootsuite to conduct their own social media audits.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Running a social media audit through native platforms take an eternity. But running a social media audit in Hootsuite Analytics takes less than an hour. <\/p>\n<p>I have custom reports built for each of our networks and one master report that covers them all. These reports make it so simple and quick to scroll through our content and gain insights into what\u2019s working and not working.<\/p>\n<p><cite>\u2013 Trish Riswick, Social Team Lead at Hootsuite<\/cite><\/p><\/blockquote>\n<h4 class=\"wp-block-heading\">Where to list this info:<\/h4>\n<p>Add each platform\u2019s mission statement to the appropriate tab of your audit spreadsheet, then move down to the <strong>Performance<\/strong> section. <\/p>\n<p>Your mission statement will tell you each platform\u2019s purpose and determine which <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-definitions\/key-performance-indicator-kpi\/\">KPIs<\/a> are most important. <\/p>\n<p>For example, if your Instagram mission statement is \u201cGrow brand awareness and drive traffic\/leads,\u201d you\u2019ll probably want to list metrics like audience growth rate and website traffic from social media. Get specific! <\/p>\n<p><strong>Optional<\/strong>: Go one step further and compare each channel\u2019s performance against your top competitors with <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-benchmarks\/\">social media industry benchmarks<\/a>. <\/p>\n<p>If you\u2019re a Hootsuite user, we\u2019ve got good news: Hootsuite Analytics makes benchmarking a breeze.<\/p>\n<p><span style=\"font-weight: 400;\">Hootsuite Analytics does <\/span><b>Instagram, Facebook, and Twitter competitive analysis<\/b><span style=\"font-weight: 400;\"> for you. You can <\/span><b>track up to 20 competitors per network<\/b><span style=\"font-weight: 400;\"> and get a clear view of your strengths and weaknesses \u2014 plus actionable insights on the top posts, hashtags, and content formats in your niche.<\/span><\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow noopener\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Competitive-analysis-5.jpg?ssl=1\" target=\"_blank\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"231\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Competitive-analysis-5-620x231.jpg?resize=620%2C231&#038;ssl=1\" alt=\"Social media competitor analysis in Hootsuite Analytics: Overview report\" class=\"wp-image-390516\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Competitive-analysis-5-620x231.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Competitive-analysis-5-310x116.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Competitive-analysis-5-768x287.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Competitive-analysis-5-1536x573.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Competitive-analysis-5.jpg 2048w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>Competitive analytics in Hootsuite go as far as telling you the average caption length and number of hashtags used per post.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow noopener\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Competitive-analysis-3.jpg?ssl=1\" target=\"_blank\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"148\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Competitive-analysis-3-620x148.jpg?resize=620%2C148&#038;ssl=1\" alt=\"Social media competitor analysis in Hootsuite Analytics: Post length report. Use this information in your social media audit\" class=\"wp-image-390508\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Competitive-analysis-3-620x148.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Competitive-analysis-3-310x74.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Competitive-analysis-3-768x183.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Competitive-analysis-3-1536x366.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Competitive-analysis-3.jpg 2048w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><span style=\"font-weight: 400;\">Hootsuite Analytics also features a handy <strong>industry benchmarking tool<\/strong> that helps you compare your performance against averages across your industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-benchmarks\/\">social media industry benchmarks<\/a>, follow these steps:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Sign in to your Hootsuite dashboard and head to <\/span><b>Analytics.<\/b><\/li>\n<li><span style=\"font-weight: 400;\">In the menu on the left side of the screen, scroll to <\/span><b>Benchmarking<\/b><span style=\"font-weight: 400;\"> and click <\/span><b>Industry<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pick an industry that best describes your business.\u00a0<\/span><\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><a rel=\"nofollow noopener\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-2.png?ssl=1\" target=\"_blank\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"245\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-2-310x245.png?resize=310%2C245&#038;ssl=1\" alt=\"Selecting an industry in Hootsuite Analytics Industry Benchmarking\" class=\"wp-image-378569\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-2-310x245.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-2-620x489.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-2-768x606.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-2.png 1508w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\"\/><\/a><\/figure>\n<p><span style=\"font-weight: 400;\">That\u2019s it! Now you can see how your results compare to average performance stats within your industry. You can set up custom timeframes, switch between networks \u2014 <\/span><b>Instagram, Facebook, Twitter, LinkedIn, and TikTok<\/b><span style=\"font-weight: 400;\"> \u2014 and look up benchmarks for the following metrics:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Profile impressions<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Profile reach<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Followers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Audience growth rate<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Engagement rate<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Video plays<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Posting frequency<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Clicks<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Shares<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u2026 and more.<\/span><\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow noopener\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-6-1.png?ssl=1\" target=\"_blank\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"340\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-6-1-620x340.png?resize=620%2C340&#038;ssl=1\" alt=\"Industry benchmarking in Hootsuite Analytics; Two graphs comparing post engagement rate and post like numbers.\" class=\"wp-image-378593\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-6-1-620x340.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-6-1-310x170.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-6-1-768x421.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-6-1.png 1379w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><span style=\"font-weight: 400;\">You will also find <\/span><b>resources to improve your performance<\/b><span style=\"font-weight: 400;\"> right in the summary section:<\/span><\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow noopener\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-4.jpg?ssl=1\" target=\"_blank\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"174\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-4-620x174.jpg?resize=620%2C174&#038;ssl=1\" alt=\"Industry benchmarking in Hootsuite Analytics: Performance summary with dedicated resources for improvement\" class=\"wp-image-378577\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-4-620x174.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-4-310x87.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-4-768x215.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-4-1536x431.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/12\/Benchmarking-4.jpg 2048w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><span style=\"font-weight: 400;\">And, if you need to present your results to your team, boss, or other stakeholders, you can easily download your comparison report as a PDF file.\u00a0<\/span><\/p>\n<p>If you want to conduct an even more thorough competitive analysis, check out <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/competitive-analysis-on-social-media\/\">this related blog and free template<\/a>.<\/p>\n<p>Check out <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/competitive-analysis-on-social-media\/\">this social media competitor analysis guide and free template<\/a>.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-471575-_q6bv4ggutpsi\"\/>5. Understand your audience on each platform<\/h3>\n<p>Next up: we\u2019re going to dig deeper to understand exactly <em>who<\/em> you\u2019re reaching on each platform.<\/p>\n<p>Audience demographics are a good starting point. For example, Facebook is the most popular platform for <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/facebook-demographics\/\">men aged 25-34<\/a>, but YouTube is the place to be for the <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/youtube-stats-marketers\/#YouTube_user_statistics\">18-49 group<\/a>. <\/p>\n<p>While your audience may differ from the norm, we\u2019ve compiled all the top demographic data for each social network to get you started:<\/p>\n<p>Learn the demographics of your unique audience on each platform and use that, along with the types of posts they prefer, to create buyer personas. (Don\u2019t worry; we\u2019ve got a <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/buyer-persona\/\">free buyer persona template<\/a> to make that easy for you.)<\/p>\n<h4 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-471575-_u4y85us2ktu3\"\/>Where to find this info:<\/h4>\n<p>You can find demographic information within each platform\u2019s native analytics. It\u2019s a lot faster if you use <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/platform\/listening\">Hootsuite\u2019s social listening tools<\/a>, though.<\/p>\n<p>Search for any topic or keyword, then filter by date, demographics, location, and much more. You\u2019ll be able to identify thought leaders or brand advocates, understand your brand\u2019s perception in the market, and get immediate alerts if and when your mentions spike (for good or for bad).<\/p>\n<h4 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-471575-_qd619vrntw8o\"\/>Where to list this info:<\/h4>\n<p>In your audit spreadsheet, scroll down to the <strong>Audience<\/strong> section for each platform and add any relevant demographic information. <\/p>\n<p>Be sure to include the number of followers you have now and the percentage change over the past year. <\/p>\n<p>Find an interesting audience tidbit in your social listening audit? Be sure to note it here. If positive (or negative) sentiments about your brands have increased, for example, you\u2019ll want to keep an eye on it.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-471575-_efjlkojbjrhy\"\/>6. Take action: Update your social media marketing strategy<\/h3>\n<p>Now that you know where you stand, think about ways to improve your social media metrics. It\u2019s time to revisit the notes you made earlier! <\/p>\n<p>Here are a few questions to ask yourself:<\/p>\n<ul>\n<li>Which platforms are driving the most results?<\/li>\n<li>Are there any new social media platforms you should be using?<\/li>\n<li>Are you neglecting any platforms? Do you even need them, or would it be better to ditch them and focus on your higher-performing ones?<\/li>\n<li>What content types are working best right now? How can you make more of this?<\/li>\n<li>Is your content resonating with your expected audience demographics, or has a new potential persona emerged? <\/li>\n<\/ul>\n<p>Think about new content and campaign ideas, building off what you learned from your top content in step three. For example, if video is a big hit, write down a specific strategy to work more video into your marketing. That could be \u201cPost 3 new <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/instagram-reels\/\">Instagram Reels<\/a> per week\u201d or \u201cRepurpose existing long-form video into short, 15-second clips for social media.\u201d <\/p>\n<p>These decisions don\u2019t have to be forever. Successful marketing depends on testing and experimenting to find what works for your audience. <\/p>\n<p>For each new strategy and idea, write it down in your marketing plan. (Don\u2019t have one yet? We\u2019ve got you covered with yet another awesome template: this <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/resources\/social-media-strategy-template\">free social media marketing plan<\/a> document.) Your marketing strategy is a living document, so keep it current.<\/p>\n<h4 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-471575-_y36hboj5eism\"\/>Where to find this info:<\/h4>\n<p>Your brain and this audit! Use all the data you\u2019ve collected so far to generate new ideas. Have your goals for each platform in front of you so that you can connect your updated marketing plan to them. Remember to let others know when you\u2019ve updated the marketing plan, so everyone is on the same page. <\/p>\n<p>Once you\u2019re done with your audit, plan the next one! Stick to a regular schedule. Quarterly works well for most companies, although you may want to check in monthly if you run many campaigns or channels. <\/p>\n<p>Regular audits connect your team\u2019s day-to-day marketing work with your company goals. Over time, you\u2019ll refine your <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/resources\/social-media-strategy-guide\">social strategy<\/a> and learn how to best connect with your audience. <\/p>\n<h4 class=\"wp-block-heading\"><strong>Where to list this info:<\/strong><\/h4>\n<p>After you\u2019ve reviewed your data, add your new goals for each platform to the <strong>Goals<\/strong> section of your audit spreadsheet. Be sure to set a date to revisit and review your progress.<\/p>\n<p>Congratulations \u2014 your audit spreadsheet should now be complete! To make it easier to review your findings, fill out the rest of the information on the <strong>Summary<\/strong> tab.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"3_social_media_audit_tools_that_make_it_easy\"><a rel=\"nofollow\" id=\"post-471575-_ryptwtqya8xf\"\/>3 social media audit tools that make it easy<\/span><\/h2>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-471575-_q6c0erfzfy8u\"\/>1. <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/select-plan\">Hootsuite<\/a><\/h3>\n<p>Okay, we\u2019re biased, but seriously: Hootsuite will be your number-one helper for this social media audit.<\/p>\n<p>Hootsuite provides tons of fascinating, customizable data through our <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/platform\/analytics\">Analytics<\/a> tool (think growth, engagement, demographics and more!). It\u2019s also a great tool for setting up social listening, investigating brand sentiment and mentions and benchmarking competitors.<\/p>\n<p>Seriously, give it a whirl\u2026 we\u2019ve got <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/select-plan\">a free trial<\/a> for you right here.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-471575-_rszaksot6x7l\"\/>2. <a rel=\"nofollow\" href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">Google Analytics<\/a><\/h3>\n<p>Sure, Google Analytics is technically for website analysis, but you may find it helpful for tracking the effectiveness of social campaigns and funnels. Use this platform to see just how successful your social accounts are at driving traffic, especially if that\u2019s one of your overall marketing goals.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-471575-_c911u2gxv1bp\"\/>3. <a rel=\"nofollow\" href=\"https:\/\/www.talkwalker.com\/?gclid=Cj0KCQjw0ruyBhDuARIsANSZ3wr3RbsvCXgUwD7HMB1PKE6NvupRSNVQvkIlSuKyiG6Nocq5eFn4IB4aAo1OEALw_wcB&amp;keyword=talkwalker&amp;matchtype=e&amp;device=c&amp;creative=650275219331&amp;gclid=Cj0KCQjw0ruyBhDuARIsANSZ3wr3RbsvCXgUwD7HMB1PKE6NvupRSNVQvkIlSuKyiG6Nocq5eFn4IB4aAo1OEALw_wcB&amp;keyword=talkwalker&amp;matchtype=e&amp;device=c&amp;creative=650275219331&amp;utm_term=talkwalker&amp;utm_campaign=US_BRAND_SEARCH&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=4711275296&amp;hsa_cam=19762230654&amp;hsa_grp=150343140367&amp;hsa_ad=650275219331&amp;hsa_src=g&amp;hsa_tgt=kwd-304181256144&amp;hsa_kw=talkwalker&amp;hsa_mt=e&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1\">Talkwalker<\/a><\/h3>\n<p>We love Talkwalker so much that we\u2019re integrating it into our <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/platform\/listening\">social listening<\/a> tool, but you can use the platform alone, too. The tool helps you monitor brand mentions across all types of social media (and more) and can provide real-time insights like sentiment analysis, trending content, and much more.<\/p>\n<p><strong>Save time by managing all your accounts in one place with Hootsuite. Plan content and campaigns, schedule posts, manage conversations, and see all your analytics and ROI data with quick, automated reports. Power up your social marketing today.<\/strong><\/p>\n<div class=\"side-rail-container\">\n<div class=\"side-rail-cta-inner-wrapper\">\n<div class=\"side-rail-cta style-default  rail-light\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"icon\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/plugins\/hs-content-upgrades\/images\/guide-icon.svg\"> --><\/p>\n<p><strong>All your social media analytics in one place<\/strong>. Use Hootsuite to see what\u2019s working and where to improve performance.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/blog.hootsuite.com\/social-media-audit-template\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Social media marketing is all fun and games\u2026 but if you don\u2019t measure those hijinks, how can you ever know what\u2019s working? That\u2019s where a social media audit comes in. Regular audits are the secret to understanding how each social account contributes to your marketing goals. And if you use a simple template (like the [&hellip;]<\/p>","protected":false},"author":3,"featured_media":7874,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Run the Easiest Social Media Audit [FREE TEMPLATES] - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/how-to-run-the-easiest-social-media-audit-free-templates\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Run the Easiest Social Media Audit [FREE TEMPLATES]\" \/>\n<meta property=\"og:description\" content=\"Social media marketing is all fun and games\u2026 but if you don\u2019t measure those hijinks, how can you ever know what\u2019s working? That\u2019s where a social media audit comes in. Regular audits are the secret to understanding how each social account contributes to your marketing goals. 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