Before TikTok rolled out its native commerce tool, TikTok shopping happened organically. Creators mentioned products on their feeds, and viewers cleaned out ecommerce sites and local stores. TikTok\u2019s powerful influence on commerce even led to the popular hashtag #TikTokMadeMeBuyIt<\/a>.<\/p>\n But in September 2023, TikTok made it official with the announcement of TikTok Shop<\/strong><\/a>. The long-awaited social commerce<\/a> experience brings in-app shopping and streamlined product discovery to the platform.<\/p>\n Now, you can shop on TikTok without leaving the app \u2014 and many people do! Three out of four users<\/a> are likely to buy something while using TikTok.<\/p>\n If you\u2019re ready to start selling on social, follow these steps to set up your TikTok Shop.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n Bonus: Get a free TikTok Growth Checklist<\/span><\/strong> from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n TikTok Shop<\/strong><\/a> is a shopping feature accessible directly on the TikTok app.<\/strong><\/p>\n It lets merchants, brands, and creators display and sell products directly on TikTok through in-feed videos, TikTok Lives, your own Shop page, and the platform\u2019s Shop tab.<\/p>\n For consumers, the Shop tab offers a centralized marketplace to browse and purchase products.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFree 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n \t\t\t\t<\/p>\n If you want to create a TikTok shop, you must first see if you have access.<\/p>\n TikTok Shop is currently available for sellers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam. (Sorry, Canada.)<\/p>\n As long as you\u2019re located in any of the eligible countries, you can set up a TikTok Shop under one of the following categories: Seller, Creator or Partner. Let\u2019s get into the differences.<\/p>\n TikTok Shop Sellers<\/strong> must be able to verify their identity by providing a certificate of incorporation, a driver\u2019s license or passport, and the last four digits of their tax ID in addition to their TikTok account, phone number, and email.<\/p>\n If you have all of the documents to meet the criteria, you can apply to be a TikTok Shop Seller<\/a>.<\/p>\n Note: <\/strong>Merchants who want to use TikTok Seller Center<\/a> as their all-in-one commerce platform must be able to verify their business location by providing their phone number, email, and street address for either their warehouse or pickup location.<\/p>\n If you\u2019re a Creator, you can earn commission through TikTok Shop Affiliate<\/strong>. This allows you to link to products in your videos and Lives and showcase them on your profile with a Showcase page. You\u2019ll earn a commission for every sale you generate.<\/p>\n To be eligible to start a TikTok Shop as a Creator, you need to:<\/p>\n If you meet all of the criteria, you can apply to be a TikTok Shop Creator<\/a>.<\/p>\n Finally, you can also apply to be a TikTok Shop Partner<\/strong>. Partners are businesses who provide professional ecommerce services or apps to Sellers and Creators.<\/p>\n You can join the TikTok Shop Partner program here<\/a>.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Access exclusive, weekly social media bootcamps hosted by TikTok experts as soon as you sign up, with insider tips on how to:<\/p>\n \u00a0<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTry it for free<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n As a consumer, TikTok Shop\u2019s features make it easy to discover, research, and purchase a product the moment you see it in the Feed<\/strong>.<\/p>\n In fact, 70% of TikTok users<\/a> discover new brands and products on the platform. Users can purchase directly from an in-feed video, a seller\u2019s page, or the Shop tab.<\/p>\n As a brand or creator, this means you can seamlessly promote your products and drive sales within one app.<\/strong><\/p>\n There\u2019s also an option to sell live. In TikTok live shopping, merchants or creators broadcast a live stream to showcase and sell products.<\/p>\n Viewers can tune in, add items to their TikTok shopping cart, and buy products \u2014 again, without leaving the app.<\/p>\n If you\u2019re eligible, follow the steps below to create a TikTok Shop.<\/p>\n Or you can watch this quick tutorial from Bryan Guerra to visually walk through the steps:<\/p>\nWhat is TikTok Shop?<\/span><\/h2>\n
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\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\nWho can use TikTok Shopping?<\/h3>\n
Sellers<\/h4>\n
Creators<\/h4>\n
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Partners<\/h4>\n
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\n\t\t\t\t\t\t\t\t\t\tGet better at TikTok \u2014 with Hootsuite. \t\t\t\t\t\t\t\t\t<\/span><\/p>\n\n
How does TikTok Shop work?<\/span><\/h2>\n
How to start selling on TikTok Shop<\/span><\/h2>\n