{"id":8110,"date":"2024-07-10T14:14:58","date_gmt":"2024-07-10T14:14:58","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/tiktok-tightens-restrictions-on-teen-ad-targeting-boosts-ai-transparency\/"},"modified":"2024-07-10T14:14:58","modified_gmt":"2024-07-10T14:14:58","slug":"tiktok-tightens-restrictions-on-teen-ad-targeting-boosts-ai-transparency","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/tiktok-tightens-restrictions-on-teen-ad-targeting-boosts-ai-transparency\/","title":{"rendered":"TikTok tightens restrictions on teen ad targeting, boosts AI transparency"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2022\/01\/Tiktok-dancing-800x450.jpg?resize=800%2C450&#038;ssl=1\" class=\"attachment-large size-large wp-post-image\" alt=\"TikTok brand safety and suitability\" style=\"margin-bottom: 15px\" \/><\/div>\n<p>TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers.<\/p>\n<p><strong>Why we care.<\/strong>\u00a0These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok\u2019s audience. It&#8217;s also an example of a social platform choosing to build stronger guardrails for user privacy rather than having those guardrails imposed on them by legislators.<\/p>\n<p><strong>Key changes.<\/strong> TikTok <a rel=\"nofollow noopener\" href=\"https:\/\/8c404.r.ag.d.sendibm3.com\/mk\/cl\/f\/sh\/1t6Af4OiGsHn11zc92HFd6oEXhP43Y\/nH7FyQz6Xobw\" target=\"_blank\">announced the targeting restrictions<\/a> as well as a tool to make it easier for advertisers to comply with the platform&#8217;s requirement that AI-generated content be labeled as such. Advertisers can now only target teens using broad options like location, language and device info. Users also gain more control over ad interests and off-TikTok data sharing.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Screenshot-2024-07-08-at-17.30.06.png.webp?ssl=1\" alt=\"Screenshot 2024 07 08 At 17.30.06\" class=\"wp-image-443987\" \/><\/figure>\n<\/div>\n<p><strong>The big picture.\u00a0<\/strong>TikTok is aligning with industry trends to protect user privacy and increase transparency, following similar moves by platforms like Meta. With about 25% of TikTok\u2019s audience under 20, these changes could significantly impact advertising strategies.<\/p>\n<p>The restrictions on teen targeting could challenge any brands that rely heavily on this demographic, forcing them to adapt their strategies.<\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-black-color has-white-background-color has-text-color has-background\" style=\"grid-template-columns:44% auto\">\n<figure class=\"wp-block-media-text__media\"><a rel=\"nofollow\" href=\"https:\/\/www.surveymonkey.com\/r\/HN2NQGJ\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"549\" height=\"354\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png?resize=549%2C354&#038;ssl=1\" alt=\"\" class=\"wp-image-392896 size-full\" \/><\/a><\/figure>\n<div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-are-you-getting-the-most-from-your-stack-take-our-brief-2024-martech-replacement-survey\"><a rel=\"nofollow\" href=\"https:\/\/www.surveymonkey.com\/r\/HN2NQGJ\">Are you getting the most from your stack? Take our brief 2024 MarTech Replacement Survey<\/a><\/h2>\n<\/div>\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\">\n<div id=\"nl-inline-error\" class=\"alert alert-danger mb-1 d-none\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\">\n<p>\t\t\t\t\t\t\t<label for=\"nl-inlineEmail\" class=\"visually-hidden\">Business email address<\/label><\/p><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\"><\/div>\n<p>\t\t\t\t\t\t\t<button id=\"inline-button\" class=\"btn btn-newsletter inlineButton w-100 rounded-0\" type=\"submit\" name=\"submit_button\">Sign up now<\/button><br \/>\n\t\t\t\t\t\t\t<button id=\"nl-inline-processing\" class=\"d-none btn btn-newsletter inlineButton w-100 rounded-0\" type=\"button\" disabled><span class=\"spinner-border spinner-border-sm\" role=\"status\" aria-hidden=\"true\"><\/span>&nbsp;&nbsp;&nbsp;Processing&#8230;<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\"><a rel=\"nofollow noopener\" class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/martech.org\/tiktok-tightens-restrictions-on-teen-ad-targeting-boosts-ai-transparency\/\">TikTok tightens restrictions on teen ad targeting, boosts AI transparency<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/martech.org\">MarTech<\/a>.<\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/tiktok-tightens-restrictions-on-teen-ad-targeting-boosts-ai-transparency\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care.\u00a0These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok\u2019s audience. It&#8217;s also an example of a social platform choosing to build stronger guardrails for user [&hellip;]<\/p>","protected":false},"author":3,"featured_media":8111,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TikTok tightens restrictions on teen ad targeting, boosts AI transparency - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/tiktok-tightens-restrictions-on-teen-ad-targeting-boosts-ai-transparency\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok tightens restrictions on teen ad targeting, boosts AI transparency\" \/>\n<meta property=\"og:description\" content=\"TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. 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