{"id":8116,"date":"2024-07-10T18:02:55","date_gmt":"2024-07-10T18:02:55","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-to-build-a-social-listening-strategy-4-real-examples\/"},"modified":"2024-07-10T18:02:55","modified_gmt":"2024-07-10T18:02:55","slug":"how-to-build-a-social-listening-strategy-4-real-examples","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/how-to-build-a-social-listening-strategy-4-real-examples\/","title":{"rendered":"How to Build a Social Listening Strategy [4 Real Examples]"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. It also helps you cut through the noise to find the most relevant insights for your brand.<\/p>\n<p>It\u2019s like having an unlimited number of detailed focus groups operating all at once, all around the world. And conveniently, they report their top findings directly to your inbox.<\/p>\n<p>Social listening uncovers important strategic data like:<\/p>\n<ul>\n<li>who your customers and competitors are,<\/li>\n<li>what motivates people to engage with brands like yours,<\/li>\n<li>what people really think about you, and<\/li>\n<li>where your customers and competitors engage online.<\/li>\n<\/ul>\n<p>This data helps you predict industry trends before they happen. And flag potential crises before they unfold.<\/p>\n<p>In short, strategic use of social listening keeps you ahead of the game. It reveals deep insights that maximize your social efforts. It can even guide bigger-picture themes like brand positioning.<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/resources\/blog\/social-listening-talkwalker\" class=\"cover\" data-ga-track-id=\"blog_contentupgrade_inpost_gate\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"text-wrapper\">\n<p><strong>Bonus<\/strong>: Take action on customer insights and drive impact for your organization with our <span style=\"text-decoration: underline;\"><strong>complete guide to social listening<\/strong><\/span> using Hootsuite x Talkwalker.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"What_is_a_social_listening_strategy\"><a rel=\"nofollow\" id=\"post-475546-_jr8a72qs0o1s\"\/>What is a social listening strategy?<\/span><\/h2>\n<p>A social listening strategy is a goal-based plan for using social listening to gather information that can help your business succeed.<\/p>\n<p>Like any good strategy, a social media listening strategy starts with clear goals. From there it\u2019s all about planning how to gather the right data to support those goals. You\u2019ll also need to include a plan for analyzing your data and sharing your results and strategic recommendations.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe title=\"How to use Hootsuite for social listening (it&#039;s seriously so easy)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DGG9_4_VnQQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\"><span id=\"How_to_set_up_a_smart_social_listening_strategy_in_6_steps\"><a rel=\"nofollow\" id=\"post-475546-_46x8n676a44f\"\/>How to set up a smart social listening strategy in 6 steps<\/span><\/h2>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-475546-_qolbfh5bvzir\"\/>1. Map out your purpose<\/h3>\n<p>Social media listening can support many different business goals. Without focus, it can provide an almost overwhelming amount of information. To use social listening strategically, you need a clear purpose for your social listening plan.<\/p>\n<p>For instance, you could use social listening for:<\/p>\n<ul>\n<li>reputation monitoring<\/li>\n<li>crisis prevention and management<\/li>\n<li>audience research (pain points, expectations, customer feedback)<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-lead-generation\/\">lead generation<\/a><\/li>\n<li>competitive intelligence<\/li>\n<li>customer engagement<\/li>\n<li>sourcing <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/user-generated-content-ugc\/\">user-generated content<\/a> (UGC)<\/li>\n<li>identifying potential partners and <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/influencer-marketing\/\">influencers<\/a><\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">You are rocking those frames!<\/p>\n<p>\u2014 Warby Parker (@WarbyParker) <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/WarbyParker\/status\/1806403591621480752?ref_src=twsrc%5Etfw\">June 27, 2024<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p>You don\u2019t have to limit all of your social listening activities to one goal. But you do need to pay attention to what\u2019s most important. It\u2019s about narrowing your focus, not excluding other possibilities.<\/p>\n<p>It\u2019s a good idea to start by reviewing your organization\u2019s existing strategic goals and KPIs. Look for opportunities to provide social listening support. Don\u2019t limit yourself to the social team\u2019s goals here. Social listening has the potential to support strategic goals throughout the organization.<\/p>\n<p>Then, map social listening capabilities directly to those organizational goals. Identify the priority areas where you can have the greatest impact. In the process, you\u2019ll develop your own<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-kpis-key-performance-indicators\/\"> social listening KPIs<\/a>. These are the backbone of your social listening strategy.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-475546-_izj4c2iib1rh\"\/>2. Identify priority keywords and topics<\/h3>\n<p>Once you\u2019ve established your purpose, you can plan out the keywords and topics to monitor.<\/p>\n<p>For instance, say you\u2019re focused on reputation monitoring. You\u2019ll want to monitor keywords related to your brand name, product names, and the names of your brand leaders.<\/p>\n<p>Or, maybe you\u2019re focused on<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-intelligence\/\"> competitive intelligence.<\/a> In this case, you\u2019ll want to watch all the same types of relevant keywords, but related to your top competitors. You will also want to follow conversations about the industry in general and your niche in particular.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-Top-Themes-1.png?ssl=1\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"620\" height=\"482\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-Top-Themes-1-620x482.png?resize=620%2C482&#038;ssl=1\" alt=\"Hootsuite Listening Quick Search Top Themes\" class=\"wp-image-475598\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-Top-Themes-1-620x482.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-Top-Themes-1-310x241.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-Top-Themes-1-768x597.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-Top-Themes-1-1536x1193.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-Top-Themes-1.png 1622w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>You\u2019ll also want to identify which channels are the priority for your social listening plan.<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-listening-tools\/\"> With the right tools<\/a>, you can monitor multiple social channels from one dashboard. But it\u2019s still worth discussing where you\u2019re most likely to gain useful information from social listening.<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;has-image&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;background-color: #0480da;&#9;&#9;&#9;&#9;&#9;color: #ffffff;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/offer\/blog\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Inpost-CTA-Planner.png?ssl=1\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;\"><br \/>\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p class=\"p1\"><strong>Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/offer\/blog\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Free 30-Day Trial\" target=\"_blank\">Free 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-475546-_ly0a4cwwc36l\"\/>3. Pick a social listening tool<\/h3>\n<p>As you can see, a well-planned social media listening strategy results in a ton of information. You need a social listening tool to help you collect, collate, filter, and analyze that data. Otherwise, you\u2019re left with an overwhelming bowl of data soup.<\/p>\n<p>Every Hootsuite plan includes everything you need to get started with social listening.<\/p>\n<p>Use Quick Search to discover trending hashtags, brands and events anywhere in the world, or dive deeper for personalized insights on your brand.<\/p>\n<p>You can track what people are saying about you, your top competitors, your products or services \u2014 up to two keywords tracking anything at all over the last 7 days.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-1.png?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"288\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-1-620x288.png?resize=620%2C288&#038;ssl=1\" alt=\"discover social and consumer data insights Hootsuite\" class=\"wp-image-475593\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-1-620x288.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-1-310x144.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-1-768x357.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-1-1536x714.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-1-2048x952.png 2048w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-1-560x260.png 560w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>Plus, you can use Quick Search to analyze things like:<\/p>\n<ul>\n<li><strong>Key metrics.<\/strong> Are more people talking about you this week? What\u2019s the vibe of their posts? Hootsuite Listening doesn\u2019t just track what people are saying \u2014 it uses enhanced sentiment analysis to tell you how they really feel.<\/li>\n<li><strong>Top themes.<\/strong> How are people talking about you? What are the most popular positive and negative posts about? Which other conversations are you showing up in?<\/li>\n<li><strong>Results.<\/strong> Ready to get into specifics? The results tab will show you a selection of popular posts related to your search terms \u2014 you can filter by sentiment, channel, and much more.<\/li>\n<\/ul>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-Key-Metrics-1.png?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"435\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-Key-Metrics-1-620x435.png?resize=620%2C435&#038;ssl=1\" alt=\"Hootsuite Listening - Quick Search Key Metrics graph of results engagement and sentiment\" class=\"wp-image-475603\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-Key-Metrics-1-620x435.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-Key-Metrics-1-310x217.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-Key-Metrics-1-768x539.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-Key-Metrics-1-1536x1077.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Hootsuite-Listening-Quick-Search-Key-Metrics-1.png 1620w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>And if you want to take social listening to the next level, our upgraded listening can show you sentiment over time, top influencers in your space, audience demographics, and much more. Interested in a free demo? <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/blog\/request-demo\">Book one now<\/a>.<\/p>\n<p>We\u2019re pretty excited about these industry-leading social listening capabilities. But we realize Hootsuite\u2019s not the only social listening tool out there. We\u2019ve got a whole post outlining<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-listening-tools\/#14_best_social_listening_tools_for_2024\"> 14 of the best social listening tools<\/a> so you can choose the one that\u2019s best for you. (We\u2019ll forgive you if you choose someone else, we promise.)<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-475546-_lllo2x5ghko9\"\/>4. Check in regularly<\/h3>\n<p>The cadence you choose for checking in on your social listening data will depend on the goals you chose.<\/p>\n<p>Some social listening data requires (at least) daily check-in. For example, say you\u2019re using social listening to identify priority customer engagements. Obviously, you\u2019ve got to make them\u2026 a priority.<\/p>\n<p>If you\u2019re using social listening to gather data for longer-term strategy decisions, you can check in less often. It\u2019s a good rule of thumb to align the cadence of your check-in with the timeframe of your goals.<\/p>\n<p>You can also use alerts in your social listening tool to notify you of spikes in conversation or unexpected changes in <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-sentiment-analysis-tools\/\">social sentiment<\/a>. This allows you to get ahead of upcoming challenges so you can be proactive rather than reactive.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-475546-_jbkjf1m9wk0\"\/>5. React when necessary<\/h3>\n<p>The reactions required to the data gathered also vary based on your goals.<\/p>\n<p>The first type of reaction to social listening is day-to-day engagement. This could be with customers, leads, or any other direct social interaction. Your social team should be empowered to manage these types of reactions on their own.<\/p>\n<p>Next is the crisis-response reaction. This happens when your social listening strategy flags a potential PR or other brand crisis developing on social media channels. In this case, the social team should put the<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-crisis-management\/\"> crisis response plan<\/a> into action.<\/p>\n<p>Finally, there\u2019s the longer-term type of reaction. This is where the strategic component of social listening comes into play. You\u2019ll soon identify patterns, trends, new competitors, and other big-picture data. These deep insights can guide social strategy and brand positioning at a higher level. Which leads us to\u2026<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-475546-_9hpwesqaf4br\"\/>6. Share strategic insights with stakeholders<\/h3>\n<p>More than half (<a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/research\/social-media-career-report\">56%)<\/a> of social marketers say their organizations don\u2019t understand social media. That means it\u2019s your job to highlight the strategic value social listening brings to the brand.<\/p>\n<p>A good social listening tool (like Hootsuite) includes reporting and analysis capabilities. You can create professional reports to share with various levels of stakeholders. From changing audience demographics to slow-rolling shifts within the industry, you\u2019ve got the advanced data to inform ongoing strategic plans.<\/p>\n<p>Not sure exactly how to interpret your data for the deepest insights? This is an area where AI can really help. It combs through mountains of data to highlight areas of greatest potential impact. The AI tools built into Talkwalker build custom data models using natural language processing to highlight tangible, actionable results.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"4_real_social_listening_strategy_examples\"><a rel=\"nofollow\" id=\"post-475546-_jvlz1rp0pazm\"\/>4 real social listening strategy examples<\/span><\/h2>\n<p>Now that you understand the theory, let\u2019s take a look at four social listening strategy examples. These case studies highlight how real brands use social listening strategies to guide business decisions on social channels and beyond.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-475546-_pj858lo0rq9d\"\/>1. A leading spirits brand: Contest inspiration and strategic shift<\/h3>\n<p>It\u2019s tricky to market alcohol products on social media. A<a rel=\"nofollow\" href=\"https:\/\/www.talkwalker.com\/hubfs\/Website\/Assets\/case-studies\/Spirits-case-study.pdf\"> leading spirits brand<\/a> wanted to better understand their target audience. They were looking to build lasting relationships and ongoing brand loyalty. At the same time, they faced cuts to the marketing budget.<\/p>\n<p>They implemented a social listening strategy to identify new ways to forge customer connections. The data they gathered helped identify a group of relevant influencers to amplify their social content.<\/p>\n<p>They also discovered that their audience liked contests and social media challenges. They crafted their own challenge-based contest. It brought in more than 18,000 registrations and a significant amount of user-generated content.<\/p>\n<p>What about longer-term strategic insights? The brand realized the importance of a community manager to identify customer needs going forward. This was an important strategic shift.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-475546-_x0h8zblmhzh3\"\/>2. Yves Rocher: Social listening to guide product development<\/h3>\n<p>Yves Rocher is a French beauty brand focused on natural cosmetics and personal care products. The brand must strike a balance between quality and price. At the same time, they want to be on the forefront of developments in the natural beauty industry. They implemented a social listening strategy<a rel=\"nofollow\" href=\"https:\/\/www.talkwalker.com\/case-studies\/yves-rocher-use-case\"> with three key goals<\/a>:<\/p>\n<ol>\n<li>Understand consumer behaviors related to beauty products and routines<\/li>\n<li>Gain insights from the scientific community to guide decisions about ingredients and packaging<\/li>\n<li>Track media coverage to understand public opinion on beauty and cosmetic topics<\/li>\n<\/ol>\n<p>For instance, Yves Rocher uses social listening to monitor perception of specific ingredients. This allows the brand to identify changing expectations early. They then have time to adjust formulas or develop new products.<\/p>\n<p>They also use social listening to learn about new materials that might make packaging more eco-friendly.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/social-listening-strategy-4.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"365\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/social-listening-strategy-4.png?resize=483%2C365&#038;ssl=1\" alt=\"eco friendly packaging keywords\" class=\"wp-image-475588\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/social-listening-strategy-4.png 483w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/social-listening-strategy-4-310x234.png 310w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.talkwalker.com\/case-studies\/yves-rocher-use-case\"><em>Talkwalker by Hootsuite <\/em><\/a><\/p>\n<p>The brand has identified some key insights to guide their marketing strategy. Consumers are no longer focused on using cosmetics to hide flaws. Instead, they now view beauty products as a component of self-care. They want an inclusive brand that embraces individuality. They\u2019re over slick campaigns that suggest everyone should look the same.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C7Wsi-UJsOo\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-475546-_e7u9t9prasjr\"\/>3. Zoo Zurich: Sourcing visitor feedback and UGC<\/h3>\n<p>Here\u2019s the thing about being a major tourist attraction. People will post a lot of social content about their experiences with your brand. But since they\u2019re not specifically seeking an interaction with you, they won\u2019t always tag you in their posts.<\/p>\n<p>That was<a rel=\"nofollow\" href=\"https:\/\/www.talkwalker.com\/case-studies\/zoo-zurich\"> the case<\/a> for Zoo Zurich, the most visited leisure attraction in Switzerland.<\/p>\n<p>Brand reputation is especially important to Zoo Zurich. It is a nonprofit organization that relies on donor support. When the social team got serious about tracking mentions of the brand on social media, they soon realized that much of the online conversation about the institution was happening out of view. Visitors were not using tags or brand hashtags.<\/p>\n<p>Identifying this visitor feedback became a driving purpose of Zoo Zurich\u2019s social listening strategy. As did uncovering missed opportunities to engage with social media users. They now use a social listening tool to get daily reports of all new mentions (tagged or not). They also get a report on social sentiment.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/social-listening-strategy-5.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"304\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/social-listening-strategy-5.png?resize=448%2C304&#038;ssl=1\" alt=\"Zoo Zurich\u2019s social listening daily reporting top keywords\" class=\"wp-image-475583\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/social-listening-strategy-5.png 448w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/social-listening-strategy-5-310x210.png 310w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.talkwalker.com\/case-studies\/zoo-zurich\"><em>Talkwalker by Hootsuite<\/em><\/a><\/p>\n<p>They\u2019ve developed a UGC campaign using the hashtag #FollowerFotoDerWoche (follower photo of the week).<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C8mu6LCNvmP\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-475546-_1p9tdlvtrmw4\"\/>4. Dubai TV Channels Network: Data-driven content production<\/h3>\n<p>It seems obvious that social listening data could guide social content creation. But what about brands whose main offering is content? For them, this data can steer production decisions, too.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.talkwalker.com\/case-studies\/dubai-tv-channels-case-study\">Dubai TV Channels Network<\/a> created a social listening strategy with two main goals in mind:<\/p>\n<ol>\n<li>Gauge audience sentiment. Understand overall satisfaction with the network and steer marketing campaigns.<\/li>\n<li>Get real-time feedback on individual shows as they air. Use this information to guide future production decisions.<\/li>\n<\/ol>\n<p>Social listening gives Dubai TV Channels Network rich data about audience reactions to a show. They know how viewers feel about everything from plotlines to specific characters. They gather this data across multiple social media platforms in several languages.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/social-listening-strategy-6.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"316\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/social-listening-strategy-6-620x316.png?resize=620%2C316&#038;ssl=1\" alt=\"results over time Dubai TV Channels Network graph\" class=\"wp-image-475578\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/social-listening-strategy-6-620x316.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/social-listening-strategy-6-310x158.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/social-listening-strategy-6-768x392.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/social-listening-strategy-6.png 929w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.talkwalker.com\/case-studies\/dubai-tv-channels-case-study\"><em>Talkwalker by Hootsuite<\/em><\/a><\/p>\n<p>We talked earlier about the importance of determining the right cadence for checking in on your social listening data. Dubai TV Channels Network\u2019s social listening reports graph sentiment changes after each episode airs. The social team therefore set up reports to send automatically on a weekly basis to the relevant stakeholders. They also send monthly reports to departments that don\u2019t need real-time data.<\/p>\n<p>Based on the ability to gather such rich, actionable insights, the organization shifted its strategy to prioritize audience feedback in decisions about future seasons.<\/p>\n<p><strong>Get started with social listening with Hootsuite. From one intuitive dashboard, you can gather business insights <em>AND<\/em> schedule all your social content, engage with your audience, and report on your wins. See Hootsuite in action \u2014 start a free 30-day trial today. No strings attached.<\/strong><\/p>\n<div class=\"side-rail-container\">\n<div class=\"side-rail-cta-inner-wrapper\">\n<div class=\"side-rail-cta style-default  rail-light\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"icon\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/plugins\/hs-content-upgrades\/images\/guide-icon.svg\"> --><\/p>\n<p>Do it better with <strong>Hootsuite<\/strong>, the <strong>all-in-one social media tool. <\/strong>Stay on top of things, grow, and beat the competition.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/blog.hootsuite.com\/social-listening-strategy\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. It also helps you cut through the noise to find the most relevant insights for your brand. It\u2019s like having an unlimited number of detailed focus groups operating all at once, all around the world. And conveniently, [&hellip;]<\/p>","protected":false},"author":3,"featured_media":8117,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Build a Social Listening Strategy [4 Real Examples] - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/how-to-build-a-social-listening-strategy-4-real-examples\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Social Listening Strategy [4 Real Examples]\" \/>\n<meta property=\"og:description\" content=\"A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. 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