{"id":8125,"date":"2024-07-11T19:48:09","date_gmt":"2024-07-11T19:48:09","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/the-best-time-to-post-on-linkedin-in-2024-and-why\/"},"modified":"2024-07-11T19:48:09","modified_gmt":"2024-07-11T19:48:09","slug":"the-best-time-to-post-on-linkedin-in-2024-and-why","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/the-best-time-to-post-on-linkedin-in-2024-and-why\/","title":{"rendered":"The Best Time to Post on LinkedIn in 2024 (And Why)"},"content":{"rendered":"


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Wondering what the best time to post on LinkedIn is in 2024?<\/p>\n

Social media posting times<\/a> vary from brand to brand, audience to audience, but there is one thing we know for sure: if you want your posts to be seen and engaged with, you need to post them when your audience is most active.<\/p>\n

If you don\u2019t time your posts correctly, you\u2019ll end up speaking to an empty room \u2014 and an empty room can\u2019t talk back, or follow your brand, or buy your products.<\/p>\n

Keep reading to learn more about the overall best times to post on LinkedIn, and how you can discover the right time for your brand.<\/p>\n

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Bonus: Download our free, customizable social media calendar template<\/span><\/strong> to easily plan and schedule all your content in advance.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

Why does timing matter when posting on LinkedIn?<\/span><\/h2>\n

Timing matters when posting on LinkedIn because in order for your audience to engage with your content, they have to see it.<\/p>\n

If you post at a time when they are unlikely to be online, LinkedIn\u2019s algorithm<\/a>, which uses member activity as a ranking factor, may not prioritize your post in users\u2019 feeds. This means your LinkedIn content could get buried<\/strong> before your audience even has a chance to interact with it.<\/p>\n

As well, in early 2024, LinkedIn introduced \u201csuggested posts<\/a>,\u201d a new feature that keeps important posts visible in feeds long after they\u2019re posted. This marks a significant shift from the traditional newsfeed approach, and is part of LinkedIn\u2019s effort to match content with users\u2019 interests<\/strong>, rather than just showing the latest updates.<\/p>\n

What does this mean for you? Well, if promoted to a suggested post, your posts could have a longer lifespan and more chances to get in front of user\u2019s eyeballs \u2014 even weeks or months after posting. \u201cIt\u2019s the latest step in our ongoing efforts to emphasize knowledge and advice over mere virality,\u201d<\/em> Tim Jurka, LinkedIn\u2019s Senior Director of Engineering, told Entrepreneur magazine<\/a>.<\/p>\n

So, what does this mean for the best time to post to LinkedIn? Well, choosing the right posting time still matters. And here\u2019s why:<\/p>\n

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  1. Visibility:<\/strong> Posting when your audience is active increases the chances of your content being seen in their feeds, and being engaged with.<\/li>\n
  2. Engagement:<\/strong> Higher engagement shortly after posting can signal to LinkedIn\u2019s algorithm that your content is valuable, potentially leading to broader visibility as a suggested post.<\/li>\n
  3. Algorithm favourability:<\/strong> Timely posts that garner quick engagement are more likely to be promoted by LinkedIn\u2019s algorithm, increasing their reach.<\/li>\n<\/ol>\n

    The best time to post on LinkedIn in 2024<\/span><\/h2>\n

    So, when is the best time to post on LinkedIn?<\/p>\n

    According to our research<\/a>, the best overall time to post on LinkedIn is between 8:00 AM and 9:00 AM on Tuesdays and Wednesdays.<\/p>\n

    \"graphic<\/a><\/figure>\n

    Weekends are typically the worst days of the week to post on LinkedIn.<\/strong> The lower engagement may be because people view LinkedIn as a work-related social media platform and something to avoid on days off.<\/p>\n

    Planning on posting more than once or twice a week?<\/strong> Below is a breakdown of the best times to post on LinkedIn throughout the week, based on what the Hootsuite social team found:<\/p>\n

    When to post on LinkedIn:<\/strong><\/p>\n