{"id":8142,"date":"2024-07-15T13:47:11","date_gmt":"2024-07-15T13:47:11","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/ai-fuels-investment-surge-in-q2-amid-slowdown-in-new-products\/"},"modified":"2024-07-15T13:47:11","modified_gmt":"2024-07-15T13:47:11","slug":"ai-fuels-investment-surge-in-q2-amid-slowdown-in-new-products","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/ai-fuels-investment-surge-in-q2-amid-slowdown-in-new-products\/","title":{"rendered":"AI fuels investment surge in Q2 amid slowdown in new products"},"content":{"rendered":"


\n<\/p>\n

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CabinetM\u2019s Q2 2024 Martech Innovation Report reveals a surge in martech investments to $10.8 billion, despite a 31% year-over-year decrease in new product announcements.<\/p>\n

New products. <\/strong>We are once again seeing a steady uptick in new products since the end of last year, with the number jumping to 88 in Q2 2024 \u2014 but not nearly as much as we saw this time last year (128 in Q2 2023, a 31% decrease).\u00a0<\/p>\n

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\"Martech\"Martech<\/figure>\n<\/div>\n

Investment shifts.<\/strong> Investment in martech companies was spread across 35 categories and significantly increased from $699 million in Q4 2023 to $1.8 billion in Q1 2024 to a whopping $10.8 billion in Q2 2024. (This number, however, is skewed by two large AI-based investments of $6 billion in xAI and $1 billion in Scale AI.)\u00a0<\/p>\n

Compared to past quarters, we haven\u2019t seen this type of investment since Q1 2023, when we saw $13.2 billion. Aside from the two AI companies that collectively received $7 billion (66% of the total funding), web performance and security companies received a significant investment this quarter: $1.28 billion (12% of the total funding).\u00a0<\/p>\n

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\"Martech\"Martech<\/figure>\n<\/div>\n

An eye on AI.<\/strong> Over the past year and a half, CabinetM has been tracking and cataloging generative AI products and other categories that leverage AI. In Q2, 12 new AI tools were announced, and a significant amount of funding was announced (an amount we haven\u2019t seen close to since the beginning of last year).<\/p>\n

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\"Martech\"Martech<\/figure>\n<\/div>\n

M&A activity.<\/strong> In Q2, we saw a downturn in M&A activity with 24 acquisitions, compared to 33 in Q1 2024. However, compared to Q2 of last year, the number of acquisitions has roughly stayed the same; we saw 26 in Q2 2023 and 24 this quarter.<\/p>\n

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\"Martech\"Martech<\/figure>\n<\/div>\n

Q2 2024 Martech Innovation Report<\/strong><\/a> is a quarterly summary of new technology introductions, feature updates and acquisitions. It is not gated, and downloading the report will not result in a barrage of emails and phone calls.\u00a0<\/p>\n\n\n

All CabinetM Martech Innovation Reports can be accessed on LibraryM<\/a>.<\/p>\n<\/div>\n

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff<\/a> and contributions are checked for quality and relevance to our readers. The opinions they express are their own.<\/em><\/p>\n


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Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"

CabinetM\u2019s Q2 2024 Martech Innovation Report reveals a surge in martech investments to $10.8 billion, despite a 31% year-over-year decrease in new product announcements. New products. We are once again seeing a steady uptick in new products since the end of last year, with the number jumping to 88 in Q2 2024 \u2014 but not […]<\/p>","protected":false},"author":3,"featured_media":8143,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"\nAI fuels investment surge in Q2 amid slowdown in new products - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/ai-fuels-investment-surge-in-q2-amid-slowdown-in-new-products\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI fuels investment surge in Q2 amid slowdown in new products\" \/>\n<meta property=\"og:description\" content=\"CabinetM\u2019s Q2 2024 Martech Innovation Report reveals a surge in martech investments to $10.8 billion, despite a 31% year-over-year decrease in new product announcements. 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