{"id":8157,"date":"2024-07-16T15:04:04","date_gmt":"2024-07-16T15:04:04","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/pipeline-360-launches-new-display-advertising-platform\/"},"modified":"2024-07-16T15:04:04","modified_gmt":"2024-07-16T15:04:04","slug":"pipeline-360-launches-new-display-advertising-platform","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/pipeline-360-launches-new-display-advertising-platform\/","title":{"rendered":"Pipeline 360 launches new display advertising platform"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p>Pipeline 360, Integrate\u2019s B2B media business, today launched a purpose-built display advertising platform which will combine with its \u201cwrite once, publish often\u201d content syndication solution for an integrated \u201cbranded demand\u201d offering, where demand generation is wrapped together with building brand awareness.<\/p>\n<p>Faced with Google\u2019s ever-impending third-party cookie deprecation and increasingly stringent privacy regulations, the new platform de-emphasizes third-party data in favor of applying AI to first-party segments to increase reach and impact.<\/p>\n<p><strong>Why we care.<\/strong> Brand building can get lost in the push to achieve revenue goals. But to persuade prospects to take meetings, it helps, to say the least, if they have some awareness of the brand. It\u2019s not new that Pipeline 360 offers content syndication capabilities aimed at driving demand for products and services. The display ad platform, leaning on first-party segments, is a brand awareness tool. Pipeline 360 aims to run the two in tandem.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"451\" alt=\"Branded Demand\" class=\"wp-image-393615\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Branded-demand-800x451.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Branded-demand-600x338.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Branded-demand-200x113.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Branded-demand-768x432.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Branded-demand-1536x865.png 1536w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Branded-demand.png.webp 1600w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/07\/Branded-demand-800x451.png.webp?resize=800%2C451&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"451\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/07\/Branded-demand-800x451.png.webp?resize=800%2C451&#038;ssl=1\" alt=\"Branded Demand\" class=\"wp-image-393615\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Branded-demand-800x451.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Branded-demand-600x338.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Branded-demand-200x113.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Branded-demand-768x432.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Branded-demand-1536x865.png 1536w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Branded-demand.png.webp 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\"\/><\/figure>\n<p><strong>Advantages of relying on first-party segments. <\/strong>Pipeline 360 sees a number of advantages from doubling down on first-party rather than third-party data:<\/p>\n<ul>\n<li>Customized targeting rather than advertising to generic segments.<\/li>\n<li>Targeting the right audience leads to higher ROI.<\/li>\n<li>First-party segments can be generated from target account lists.<\/li>\n<\/ul>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-black-color has-white-background-color has-text-color has-background\" style=\"grid-template-columns:44% auto\">\n<figure class=\"wp-block-media-text__media\"><a rel=\"nofollow\" href=\"https:\/\/www.surveymonkey.com\/r\/HN2NQGJ\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"549\" height=\"354\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" data-lazy-sizes=\"(max-width: 549px) 100vw, 549px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"549\" height=\"354\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" sizes=\"(max-width: 549px) 100vw, 549px\"\/><\/a><\/figure>\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Kim Davis\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/KimDavis-lg.jpg?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/KimDavis-lg.jpg?resize=140%2C140&#038;ssl=1\" alt=\"Kim Davis\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tKim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket\u2019s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.<\/p>\n<p>Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.\t\t\t\t\t<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/pipeline-360-launches-new-display-advertising-platform\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Pipeline 360, Integrate\u2019s B2B media business, today launched a purpose-built display advertising platform which will combine with its \u201cwrite once, publish often\u201d content syndication solution for an integrated \u201cbranded demand\u201d offering, where demand generation is wrapped together with building brand awareness. Faced with Google\u2019s ever-impending third-party cookie deprecation and increasingly stringent privacy regulations, the new [&hellip;]<\/p>","protected":false},"author":3,"featured_media":6113,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pipeline 360 launches new display advertising platform - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/pipeline-360-launches-new-display-advertising-platform\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pipeline 360 launches new display advertising platform\" \/>\n<meta property=\"og:description\" content=\"Pipeline 360, Integrate\u2019s B2B media business, today launched a purpose-built display advertising platform which will combine with its \u201cwrite once, publish often\u201d content syndication solution for an integrated \u201cbranded demand\u201d offering, where demand generation is wrapped together with building brand awareness. 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