{"id":8161,"date":"2024-07-16T16:45:29","date_gmt":"2024-07-16T16:45:29","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/cosplay-trivia-cat-personalities-and-beyond-empowering-customer-engagement\/"},"modified":"2024-07-16T16:45:29","modified_gmt":"2024-07-16T16:45:29","slug":"cosplay-trivia-cat-personalities-and-beyond-empowering-customer-engagement","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/cosplay-trivia-cat-personalities-and-beyond-empowering-customer-engagement\/","title":{"rendered":"Cosplay trivia, cat personalities and beyond: Empowering customer engagement"},"content":{"rendered":"
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New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers: 120,000 attendees. These are huge events with deeply engaged audiences, right?<\/p>\n
It hasn\u2019t always been that simple, explained Derrick Weiss, senior brand marketing coordinator at ReedPop, the organization behind these mammoth events and many others around the world. \u201cWe have been looking for a way to engage fans more digitally,\u201d he said. That was spurred partly by the pandemic, not just because of its impact on live events, but in subtle changes it provoked like a move away from printed programs. \u201cIt was a chance to try something new.\u201d<\/p>\n
Betting on Komo<\/h2>\n
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\u201cOne thing our company does well is plan out really big bets,\u201d said Weiss. \u201cThey don\u2019t always work out, but when they do they can have a lot of potential. Komo was one of those big bets.\u201d That\u2019s Komo Technologies, an Australian activations platform geared to customer or fan engagement.<\/p>\n
Which Komo features radiated potential? \u201cThere\u2019s a Q&A feature,\u201d said Weiss, \u201cand a trivia feature. At Comic Con there are these big panels, like 7,000 people in a room; you get a chance to go up and ask celebrities questions, which is really cool for a lot of people.\u201d Unfortunately, some fans don\u2019t have their questions properly prepared. \u201cOr they ask for a hug which is not appropriate for that time. One of the reasons we liked Komo was that fans could put their question in [the app]; everyone had a chance to look at the questions and upvote the questions most interesting to them.\u201d<\/p>\n
It was a more democratic process, Weiss said. \u201cIt\u2019s a cool way to give everyone in the room a voice on which questions get asked rather than just the people who manage to run to the front first.\u201d<\/p>\n
At New York Comic Con last year, DoorDash, the online food ordering service, sponsored the trivia feature, deployed during the popular cosplay championship. \u201cThere\u2019s a time when all the cosplay people are off the stage and the judges are deciding who\u2019s going to win. What do you do with a few thousand people just sitting in a room. They\u2019re all looking at their phones anyway. Give them a chance to participate in something on their phone; win some prizes. It\u2019s also a big win for the sponsor because DoorDash\u2019s logo was right at the top of the screen.\u201d<\/p>\n
The significance of the move away from printed programs and the ubiquity of event apps should now be apparent. Komo\u2019s features can be selected from a library of content options and embedded in the branded event app \u2014 in other words, Komo is not providing the app, nor is their Komo branding on the features.<\/p>\n
But it\u2019s not just for events<\/h2>\n
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Komo has been around for 10 years and boasts an impressive roster of clients including Disney, Toyota and KFC. We asked co-founder Joel Steel whether it\u2019s an offering aimed at the enterprise and at really big events. The first thing he emphasized is that it\u2019s not just for events.<\/p>\n
\u201cOur ideal customer profile,\u201d he said, \u201cis very much upper midmarket to enterprise brands. Our pricing model ranges from a $10k entry level option, a 12-month subscription (it\u2019s all subscription-based SaaS), then it goes to $30k, $60k and $100k is the enterprise. Yes, a smaller brand could definitely utilize the platform.\u201d<\/p>\n
Steel also emphasized that, Comic Con aside, it\u2019s not just for events. \u201cWe\u2019re industry agnostic; events is probably only 15 or 20% of our revenue. Sports, media, broadcast, shopping centers, retail, hospitality, CPG brands \u2014 any brand that has consumers at the heart of everything they do.\u201d Komo also isn\u2019t just embedded in apps. It can stream live data, like polling, to a big screen.<\/p>\n
We asked Steel to review some non-event use cases. \u201cWe were heavily focused on sports and live events pre-COVID, but COVID made us take a step back,\u201d Steel explained. \u201cConsumers in a shopping center, customers at home on the couch watching a broadcast, they\u2019re all consumers, fans. Brands are trying to drive value for that end consumer so that they engage with that brand. The brands want to collect data in a non-intrusive value-adding way, enrich an understanding of the consumer\u2019s preferences and thus provide a more personalized experience.\u201d<\/p>\n
Another thing it does is encourage user-generated content, for example by inviting people to take branded selfies.<\/p>\n
The content cards are highly customizable. \u201cWe have integrations with Canva, Unsplash, Pexels, Giphy so you can very quickly create a new card.\u201d The cards can live anywhere, not just in apps. Embed codes are available to drop them into web content too.<\/p>\n
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