{"id":8187,"date":"2024-07-18T16:12:30","date_gmt":"2024-07-18T16:12:30","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/"},"modified":"2024-07-18T16:12:30","modified_gmt":"2024-07-18T16:12:30","slug":"ctv-ads-beat-mobile-and-desktop-for-viewer-attention","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/","title":{"rendered":"CTV ads beat mobile and desktop for viewer attention"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>CTV ads hold viewers\u2019 attention eight times longer than mobile, on average, and 16 times longer than desktop ads, according to a new study using facial tracking on volunteers in the U.S. and Australia.<\/p>\n<p>Ads on CTV achieved 9.7 seconds of \u201cactive attention\u201d as measured by the study. Mobile ads clocked in 1.2 to 2.4 seconds, depending on how premium the domain was. Mobile users in the study showed higher intent, so mobile ads were better at driving sales than CTV ads.<\/p>\n<p>The study used facial tracking technology from measurement company Amplified Intelligence.<\/p>\n<p><strong>Why we care.<\/strong> In digital advertising, not all views are equal. Consumers pay more attention depending on the device they use and the environment where the ad appears. Studies that track what catches a viewer\u2019s attention on a busy screen provide an additional layer of data for marketers to consider when they\u2019re budgeting out digital campaigns and approving creative.\u00a0<\/p>\n<p>Because CTV ads are largely full-screen, this contributes to high active attention scores. This study\u2019s findings also suggest that mobile users are more confident making purchases on personal devices. Overall, even when they aren\u2019t paying as much attention as on CTV, they demonstrate more intent to purchase on mobile.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/why-we-care-about-connected-tv-and-ott-advertising\/\" target=\"_blank\"><strong><em>Why we care about CTV and OTT advertising<\/em><\/strong><\/a><\/p>\n<p><strong>Branding is key.<\/strong> The study found ads that showed the brand during 25% of the ad\u2019s duration drove higher intent. Consumers who saw those ads were 26% to 38% more likely to purchase.<\/p>\n<p>On mobile and desktop, viewers were more attentive to established brands they recognized.<\/p>\n<p>Also, the study measured whether eyes were merely on the screen or focused on the part of the screen where the ad was, distinguishing active attention and passive attention. Established brands made gains in intent from both active attention and passive attention. For brands that weren\u2019t well-known, passive attention had trouble moving the needle.<\/p>\n<p><strong>Ad performance on mobile and desktop.<\/strong> Despite not receiving as much active attention as CTV, mobile and desktop ads performed better, depending on the ad format.<\/p>\n<p>Billboard and pre-roll ads performed the best on mobile, while skyscraper and pre-roll ads were the top-performing ad formats on desktop.<\/p>\n<p><strong>Methodology.<\/strong> The study used Amplified Intelligence\u2019s attentionTRACE mobile app to track volunteers\u2019 facial expressions and eye movements. This study included 2,000 consumers in the U.S. and Australia watching over 9,000 ads. Yahoo and OMG served as partners for the study.<\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-black-color has-white-background-color has-text-color has-background\" style=\"grid-template-columns:44% auto\">\n<figure class=\"wp-block-media-text__media\"><a rel=\"nofollow\" href=\"https:\/\/www.surveymonkey.com\/r\/HN2NQGJ\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"549\" height=\"354\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" data-lazy-sizes=\"(max-width: 549px) 100vw, 549px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"549\" height=\"354\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" sizes=\"(max-width: 549px) 100vw, 549px\"\/><\/a><\/figure>\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>CTV ads hold viewers\u2019 attention eight times longer than mobile, on average, and 16 times longer than desktop ads, according to a new study using facial tracking on volunteers in the U.S. and Australia. Ads on CTV achieved 9.7 seconds of \u201cactive attention\u201d as measured by the study. Mobile ads clocked in 1.2 to 2.4 [&hellip;]<\/p>","protected":false},"author":3,"featured_media":7366,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CTV ads beat mobile and desktop for viewer attention - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CTV ads beat mobile and desktop for viewer attention\" \/>\n<meta property=\"og:description\" content=\"CTV ads hold viewers\u2019 attention eight times longer than mobile, on average, and 16 times longer than desktop ads, according to a new study using facial tracking on volunteers in the U.S. and Australia. Ads on CTV achieved 9.7 seconds of \u201cactive attention\u201d as measured by the study. Mobile ads clocked in 1.2 to 2.4 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/fr\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-18T16:12:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/04\/cross-channel-CTV.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"CTV ads beat mobile and desktop for viewer attention\",\"datePublished\":\"2024-07-18T16:12:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/\"},\"wordCount\":411,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/cross-channel-CTV.jpg?fit=1920%2C1080&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/\",\"url\":\"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/\",\"name\":\"CTV ads beat mobile and desktop for viewer attention - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/cross-channel-CTV.jpg?fit=1920%2C1080&ssl=1\",\"datePublished\":\"2024-07-18T16:12:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/cross-channel-CTV.jpg?fit=1920%2C1080&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/cross-channel-CTV.jpg?fit=1920%2C1080&ssl=1\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CTV ads beat mobile and desktop for viewer attention\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/fr\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"CTV ads beat mobile and desktop for viewer attention - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/fr\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/","og_locale":"fr_CA","og_type":"article","og_title":"CTV ads beat mobile and desktop for viewer attention","og_description":"CTV ads hold viewers\u2019 attention eight times longer than mobile, on average, and 16 times longer than desktop ads, according to a new study using facial tracking on volunteers in the U.S. and Australia. Ads on CTV achieved 9.7 seconds of \u201cactive attention\u201d as measured by the study. Mobile ads clocked in 1.2 to 2.4 [&hellip;]","og_url":"https:\/\/okdesign.ca\/fr\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-07-18T16:12:30+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/04\/cross-channel-CTV.jpg","type":"image\/jpeg"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"OK Design","Estimation du temps de lecture":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"CTV ads beat mobile and desktop for viewer attention","datePublished":"2024-07-18T16:12:30+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/"},"wordCount":411,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/cross-channel-CTV.jpg?fit=1920%2C1080&ssl=1","articleSection":["Agency"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/","url":"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/","name":"CTV ads beat mobile and desktop for viewer attention - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/cross-channel-CTV.jpg?fit=1920%2C1080&ssl=1","datePublished":"2024-07-18T16:12:30+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/cross-channel-CTV.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/cross-channel-CTV.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/ctv-ads-beat-mobile-and-desktop-for-viewer-attention\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"CTV ads beat mobile and desktop for viewer attention"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/fr\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/04\/cross-channel-CTV.jpg?fit=1920%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/8187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/comments?post=8187"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/8187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media\/7366"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media?parent=8187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/categories?post=8187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/tags?post=8187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}