{"id":8193,"date":"2024-07-18T18:45:57","date_gmt":"2024-07-18T18:45:57","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/the-top-ecommerce-trends-from-record-breaking-amazon-prime-day-2024\/"},"modified":"2024-07-18T18:45:57","modified_gmt":"2024-07-18T18:45:57","slug":"the-top-ecommerce-trends-from-record-breaking-amazon-prime-day-2024","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/the-top-ecommerce-trends-from-record-breaking-amazon-prime-day-2024\/","title":{"rendered":"The top ecommerce trends from record-breaking Amazon Prime Day 2024"},"content":{"rendered":"


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Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $14.2 billion in U.S. online sales this year. That\u2019s 11% more than last year, according to Adobe Analytics, which pulled data from 1 trillion visits to U.S. retail sites across 18 product categories.<\/p>\n

Here are the top trends for digital marketers to consider as they plan for holiday sales in the coming months. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions.<\/p>\n

Dig deeper: <\/em><\/strong>Amazon Prime Big Deal Days in October<\/em><\/strong><\/a><\/p>\n

Mobile boost<\/h2>\n

Much of the Prime Day growth was driven by mobile. A full $7 billion of sales went through mobile devices, marking an 18.6% increase over last year.<\/p>\n

Turnaround for big-ticket items<\/h2>\n

Economic headwinds hit growth on big purchases in the first half of 2024. However, some of these same product categories were in big demand during Prime Day.<\/p>\n

Home, furniture and appliance categories saw a 76% boost in sales, Adobe Analytics found.<\/p>\n

On the first day alone, the home furnishings category saw a doubling of online transactions and a conversion rate up 75%, according to commerce media platform Criteo.<\/p>\n

\u201cThe electronics, apparel, and furniture categories make up nearly half of ecommerce spend but have seen low single-digit growth in the first half of 2024,\u201d said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. \u201cIt\u2019s clear now that the Prime Day event has been a catalyst across these major categories, with discounts deep enough for consumers to hit the buy button and upgrade items in their homes.\u201d<\/p>\n

Discounts were higher this year<\/h2>\n

Salesforce, which analyzes ecommerce buying in its Commerce Cloud (including the activity of 1.5 billion shoppers), agreed with Adobe that deeper discounts spurred sales.<\/p>\n

U.S. Prime Day discounts averaged 22%, up 10% over last year. The categories with the highest discounts were general apparel (average discount of 33%), home and furniture (21%) and health and beauty (21%).<\/p>\n

\u201cFor the first time in a long time we\u2019re seeing order volumes turn positive and discounting is high,\u201d said Caila Schwartze, director of consumer insights for Salesforce. \u201cThe lesson is a simple one \u2014 if retailers deliver on discounting and providing true value, they will release that pressure valve of built-up demand and see incredible success. If they don\u2019t, retailers may risk losing out as shoppers will go elsewhere.\u201d<\/p>\n

Prime Day halo effect keeps expanding<\/h2>\n

The number of participating mass retailers and multi-category specialist retailers also running sales was up 88%, according to Criteo. The company analyzed over 1,300 retailers and ecommerce sites outside of Amazon.<\/p>\n

Twenty-eight percent of retailers either hosted their own sales events or benefitted from a halo effect this year, seeing a 73% increase in online transactions on Prime Day\u2019s first day. This boost was 21 percentage points higher than last year, which raised transactions 52% above an average day of ecommerce business.<\/p>\n

Helping teachers \u2018clear the list\u2019<\/h2>\n

Even though it\u2019s summer vacation time, teachers were top-of-mind on social during Prime Days.<\/p>\n

Social marketing company Sprout Social tracked nearly 296,000 Prime Day-related social mentions over the two days, and #ClearTheList topped the list of top mentions.<\/p>\n

This shout-out refers to teachers\u2019 wish lists for the year ahead. By using this hashtag, students and their parents showed intent to chip in and get something for the classroom for the school year ahead. #ClearTheList garnered 18,447 mentions in Sprout Social\u2019s survey, and \u201cteacher\u201d was mentioned another 11,173 times.<\/p>\n

Here are the other top social keywords:<\/p>\n