{"id":8293,"date":"2024-07-30T15:03:00","date_gmt":"2024-07-30T15:03:00","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-to-use-project-management-data-to-inform-your-marketing-hiring-strategy\/"},"modified":"2024-07-30T15:03:00","modified_gmt":"2024-07-30T15:03:00","slug":"how-to-use-project-management-data-to-inform-your-marketing-hiring-strategy","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/how-to-use-project-management-data-to-inform-your-marketing-hiring-strategy\/","title":{"rendered":"How to use project management data to inform your marketing hiring strategy"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Data-driven insights tell an organization\u2019s story. It makes sense that you\u2019re already using project management metrics to ensure projects are on track, on time and on budget. However, if you\u2019re using your project management data for only<em> <\/em>that, you\u2019re probably not getting all the value you can from the metrics you\u2019re capturing.\u00a0<\/p>\n<p>Fundamentally, metrics enable insights into performance against goals. You\u2019ve heard the saying, \u201cWhat gets measured gets managed.\u201d Metrics allow you to manage your business through data to meet or exceed targets and deliver maximum value. They guide us in making evidence-based decisions and ultimately drive business improvements. They are often tactical and used to inform operational optimization.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-value-of-project-management-metrics\">The value of project management metrics<\/h2>\n<p>Project management metrics are expected to be applied to track quality or identify process improvements. It\u2019s table stakes for project management metrics to focus on \u201cwhat\u201d you deliver (e.g., volume, complexity, level of effort)\u00a0validated against objectives to illustrate effectiveness:\u00a0<\/p>\n<ul>\n<li><strong>Quality<\/strong>: Accuracy and satisfaction.<\/li>\n<li><strong>Speed<\/strong>:\u00a0Cycle time and on-time delivery.<\/li>\n<li><strong>Cost<\/strong>: Within budget and competitive in price.<\/li>\n<\/ul>\n<p>Don\u2019t stop there. Use project management metrics and data to draw out additional strategic insights. For example, you can use them to guide your team\u2019s composition, capabilities and staff structure. This valuable and perhaps less frequently applied lens for project management metrics informs the \u201cwho\u201d you hire to deliver on the \u201cwhat.\u201d<\/p>\n<p>It\u2019s always worth considering ways to maximize your data\u2019s impact. Explicitly leveraging it to calibrate your hiring is one distinct way. Use it to ensure your staff is optimized to deliver on the \u201cwhat\u201d most efficiently \u2014\u00a0informing and guiding the \u201cwho\u201d to align talent to task and demonstrate:\u00a0<\/p>\n<ul>\n<li><strong>Quality<\/strong>: Capabilities.<\/li>\n<li><strong>Speed<\/strong>: Capacity.<\/li>\n<li><strong>Cost<\/strong>: Staff type.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/6-reasons-why-you-need-a-marketing-work-management-tool\/\" target=\"_blank\">6 reasons why you need a marketing work management tool<\/a><\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-leverage-data-to-ensure-you-have-the-right-talent\">Leverage data to ensure you have the right talent<\/h2>\n<p>Start with the project data you track around deliverables \u2014\u00a0volume, complexity and level of effort. Use that to evaluate whether or not you have the right skill sets and enough people to deliver on your SLAs. Do you have the ability to flex up and down with changes in volume? If so, is your structure cost-efficient?<\/p>\n<p>Review the assigned roles and the scope of skills needed to deliver the work. Consider how you drive quality to provide client satisfaction. Take into account the capabilities of generalists and specialists. Introducing specialist skills can enhance quality, bringing higher expertise to delight clients with innovation or unexpected ways. Combining generalists and specialists allows for a blend of strengths in different areas.\u00a0<\/p>\n<p>When project management metrics are established, service-level agreements (SLAs) for turnaround times should be appropriately responsive to business needs. Capacity must align with demand volume. Niche skills also contribute to the ability to deliver at speed.\u00a0<\/p>\n<p>If you have experienced, highly skilled experts, the cycle time may be shorter, allowing you to maintain schedules or even deliver early (potentially increasing the quality of client experience).\u00a0<\/p>\n<p>Unless your demand is consistent in volume (lucky you!), consider a flexible staffing model. Balancing your staff with full-time, part-time and freelance staff is an excellent method of managing variable needs while maintaining target utilizations that ensure billability and the financial health of your team.\u00a0<\/p>\n<p>As you run your marketing team or creative marketing agency, consider how you can apply this strategy. For example, your team or agency is growing and taking on a variety of projects, from simple, low-cost ones to complex, high-cost campaigns. In practicality, though, you can\u2019t be everything to everyone. You must carefully decide what direction you\u2019re going to strategically grow your business.\u00a0<\/p>\n<p>Will it be creative marketing campaigns (i.e., high complexity with high-profit margins)? Or will you take on creative marketing production (i.e., low complexity, low-profit margins and high volume)?\u00a0As you choose your \u201clane,\u201d so to speak, you\u2019ll use that data to inform your overall hiring strategy.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/how-to-make-the-most-of-your-marketing-work-management-solution\/\" target=\"_blank\">How to make the most of your marketing work management solution<\/a><\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-continuous-calibration-and-alignment-of-hiring-strategies-nbsp\">Continuous calibration and alignment of hiring strategies\u00a0<\/h2>\n<p>Expect business cycles and prepare for them. Your hiring strategy needs to adapt to these changes. Your team\u2019s skills will likely need to evolve, too. Given the time and effort required to hire and onboard staff, cultivating a culture that invests in skill development is beneficial. Opportunities to enhance skills may aid in retaining talent, providing stability where helpful and motivating staff with your investment in them.\u00a0<\/p>\n<p>There is a straightforward four-step process to calibrate continually. (It doesn\u2019t have to be complicated to be good!) It\u2019s important to note this is not linear and it\u2019s an ongoing cycle:\u00a0<\/p>\n<ul>\n<li>Define success metrics and track data that inform progress against goals.<\/li>\n<li>Define a team with the right mix of skill sets and the right-sized staffing model.<\/li>\n<li>Establish a growth culture that evolves skills to keep pace with business needs.<\/li>\n<li>Review your project management metrics and evaluate success in delivering against KPIs.<\/li>\n<\/ul>\n<p>Make this process a part of your best practices to evaluate what your internal data is showing you. By thinking critically about data and team needs and establishing a growth culture, you intentionally position the organization for stronger success.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-putting-it-all-together-nbsp\">Putting it all together\u00a0<\/h2>\n<p>People are a valuable resource. Looking at your project management data differently and critically can guide organizations in hiring the right people. Committing to a calibration cycle can inform an expert hiring strategy that aligns with evolving business.\u00a0<\/p>\n<p>The combined result is optimization for near-term success, demonstrated with project management data. In the long term, you can build an operational model that continues to grow with the business. This approach is well-positioned to aid you in securing a future-proof organization, delivering benefits across the board to the business, the team and the individual.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/unifying-projects-and-products-the-power-of-program-management-in-martech\/'\" target=\"_blank\">Unifying projects and products: The power of program management in martech<\/a><\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><em>Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the <a rel=\"nofollow\" href=\"https:\/\/martech.org\/staff\/\">editorial staff<\/a> and contributions are checked for quality and relevance to our readers. The opinions they express are their own.<\/em><\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/how-to-use-project-management-data-to-inform-your-marketing-hiring-strategy\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Data-driven insights tell an organization\u2019s story. It makes sense that you\u2019re already using project management metrics to ensure projects are on track, on time and on budget. However, if you\u2019re using your project management data for only that, you\u2019re probably not getting all the value you can from the metrics you\u2019re capturing.\u00a0 Fundamentally, metrics enable [&hellip;]<\/p>","protected":false},"author":3,"featured_media":8294,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to use project management data to inform your marketing hiring strategy - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/how-to-use-project-management-data-to-inform-your-marketing-hiring-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use project management data to inform your marketing hiring strategy\" \/>\n<meta property=\"og:description\" content=\"Data-driven insights tell an organization\u2019s story. It makes sense that you\u2019re already using project management metrics to ensure projects are on track, on time and on budget. 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