How many social accounts is too many? No such thing \u2014\u00a0that is, when you\u2019re managing multiple social media accounts the right way<\/em>.<\/p>\n Whether you manage multiple social accounts for yourself, your business, or for clients, this article covers everything you need to know to run, optimize, and grow them\u2026 without losing your calm.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n Bonus: <\/strong>Get a free guide that shows you 8 Ways to Use Hootsuite to Help Your Work-Life Balance.<\/strong><\/span>\u00a0<\/strong>Find out how to spend more time offline by automating many of your daily social media work tasks.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n Save time and boost engagement with these pro tips for multi-tasking social media managers.<\/p>\n First things first, you need a plan. Posting whenever you have a good idea and replying to comments once a week doesn\u2019t cut it for growing professional social media channels.<\/p>\n In a nutshell, your social media strategy needs to have:<\/p>\n Check out our complete guide to crafting a social media strategy<\/a> for more details \u2014\u00a0and a free template<\/strong> that will help you get started in no time.<\/p>\n Templates let you spend less time creating content and more time engaging with your audience, digging into insights, and coming up with fresh ideas.<\/p>\n Content templates also help you create a consistent look that people will recognize across all your social media accounts.<\/p>\n Need a fresh look? We\u2019ve got 250+ free social media templates<\/a> for planning your success, as well as these content-focused templates you can use with or without Hootsuite:<\/p>\n The most repetitive part of being a social media manager is actually posting the content, right? Easy solution: use a social media scheduler<\/a>.<\/p>\n With a social media management tool like Hootsuite, you can even automatically schedule content for the best time to publish<\/a> based on your unique analytics and audience for each channel \u2014\u00a0without having to do the math manually.<\/p>\n Other tips for automating your social media workflow:<\/p>\n Social platforms are like children\u2019s birthday party decor. No matter how much society tries to convince you, you don\u2019t need to create everything yourself. Lil\u2019 Jimmy will live without your fifteen-hour balloon arch, and your followers won\u2019t care if you don\u2019t write everything you post.<\/p>\n Yes, you absolutely need high-quality, original content to succeed on social media.<\/strong> About half of your content should be fully original and tailored for the platform it\u2019s on.<\/p>\n But save time and mix things up by sharing posts from others, repurposing content across platforms, and *gasp*<\/em> even sharing the same post again?! (I promise, the world won\u2019t end.)<\/p>\n In fact, it\u2019s how you get ahead. Content curation<\/a> is a skill and the most successful brands on social media harness its power by mixing their own great content with:<\/p>\n Before sharing any curated content, make sure to get permission from the original creator first and verify you\u2019re compliant with copyright laws<\/a>.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFree 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n Why do you need a social media tool? Come back and ask me that after you accidentally post last night\u2019s bar selfie on your client\u2019s Instagram.<\/p>\n Why take the chance? Without proper social media management software that keeps all your professional accounts neatly organized in one place, you\u2019re potentially only one happy hour away from many sad hours of professional disaster.<\/p>\n Besides, managing multiple social media accounts manually is a waste of time. Log in to this app, log out of that, log in with the other client\u2019s password, and\u2026 what\u2019s the password again?<\/p>\n Obviously, I think Hootsuite is the best social media management platform to handle multiple accounts\u2026 but also, so does Kayla:<\/p>\n Source: <\/em>G2<\/em><\/a><\/p>\n With Hootsuite<\/a>, you can do everything you need for all your social profiles in one place\u2014saving tons of time, stress, and browser tabs.<\/p>\n Hootsuite allows you to:<\/p>\n Check out Hootsuite\u2019s magic in action in under two minutes:<\/p>\nHow to manage multiple social media accounts<\/span><\/h2>\n
1. Put together a social media strategy<\/h3>\n
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2. Create on-brand content templates<\/h3>\n
3. Automate what you can<\/h3>\n
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<\/figure>\n4. Embrace content curation and (smart) cross-posting<\/h3>\n
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\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\n5. Use a social media tool to access all your accounts in one place<\/h3>\n
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