{"id":8312,"date":"2024-07-31T17:45:23","date_gmt":"2024-07-31T17:45:23","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/what-it-is-and-how-to-get-good-at-it\/"},"modified":"2024-07-31T17:45:23","modified_gmt":"2024-07-31T17:45:23","slug":"what-it-is-and-how-to-get-good-at-it","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/what-it-is-and-how-to-get-good-at-it\/","title":{"rendered":"What It Is, And How to Get Good at It"},"content":{"rendered":"


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Social selling is not the same as social commerce. Rather than chasing one-off sales, it leverages social media to nurture relationships. It can drive activity at all points of your sales funnel.<\/p>\n

Keep reading to learn about social selling best practices that will turn your social presence into a lead generation machine.<\/p>\n

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Bonus<\/strong>: Find out what people really<\/em> want from brands on social\u2014including why they follow, engage, buy, and even unfollow them\u2014in The Social Media Consumer Report<\/strong><\/span>.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

What is social selling?<\/span><\/h2>\n

Social selling means using social networks to connect with, understand, and nurture leads and prospects.<\/strong><\/p>\n

The goal is to establish your value and expertise. At the same time, you build meaningful relationships with potential customers. This makes you\u2014and your brand\u2014the natural point of contact when a prospect is ready to buy.<\/p>\n

Traditional social selling<\/span><\/h3>\n

Originally, social selling was primarily (but not totally) a B2B practice. It involved finding ways for sales reps and teams to incorporate the exponential networking power of social tools into their existing sales process.<\/p>\n

\u200b\u200bAfter all, sales has always been about building relationships. You need to establish rapport and credibility, then provide the right solution to the right prospect at the right time.<\/p>\n

Social selling simply maximizes relationships and connections. For sales teams, this builds an expanded network of qualified prospects. Social listening<\/a> also allows sales teams to identify new leads. Reps can then reach out with personalized, relevant, and helpful solutions.<\/p>\n

It\u2019s no surprise, then, that 78%<\/a> of sales reps who incorporate social selling outsell their peers who are stuck in the world of cold calls and generic outreach.<\/p>\n

Inbound social selling<\/span><\/h3>\n

What is social selling the inbound way? It flips the process. Rather than outreach, inbound social selling is all about providing valuable social content. The goal is to establish your brand as a market leader so that prospects and customers come to you<\/em>.<\/p>\n

49%<\/a> of consumers use social networks for shopping-related research. And 48% typically discover brands on social media.<\/p>\n

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Source: <\/em>GWI<\/em><\/a><\/p>\n

These self-serve product researchers develop firm opinions about which brands they want to work with or buy from before making first contact with a sales professional.<\/p>\n

In fact, customers who find your brand through inbound social selling may not want to talk to a sales rep at all. Nearly two-thirds of sales leaders (63%) in the latest Forrester B2B Sales Survey<\/a> said digital buying (without talking to a sales rep) would have a significant impact within two years.<\/p>\n

Millennials and Gen Z are particularly likely<\/a> to make significant purchases\u2014even B2B purchases\u2014without talking to a sales rep. Inbound social selling uses social channels to provide the information and resources these buyers need to choose your brand.<\/p>\n

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\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\n

Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n

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What is the social selling index?<\/span><\/h2>\n

The social selling index (SSI) is a LinkedIn metric used to measure the impact of your social media selling.<\/p>\n

LinkedIn first introduced the concept of SSI back in 2014. The LinkedIn SSI<\/a> combines four components to establish a score. It is updated daily.<\/p>\n

It looks at whether you are:<\/p>\n