{"id":8339,"date":"2024-08-02T16:54:13","date_gmt":"2024-08-02T16:54:13","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/amazon-digital-ad-revenue-up-20-in-2nd-quarter\/"},"modified":"2024-08-02T16:54:13","modified_gmt":"2024-08-02T16:54:13","slug":"amazon-digital-ad-revenue-up-20-in-2nd-quarter","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/amazon-digital-ad-revenue-up-20-in-2nd-quarter\/","title":{"rendered":"Amazon digital ad revenue up 20% in 2nd quarter"},"content":{"rendered":"


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Adding ads to Prime Video helped Amazon bring in $12.77 billion in digital advertising revenue for the second quarter of 2024 \u2014 up 20% year-over-year. Nonetheless, analysts managed to be disappointed about it.<\/p>\n

Analysts were expecting Amazon to report online advertising sales of $13 billion. Amazon\u2019s advertising growth rate slowed last quarter, down from 24% in the first three months of the year. The 20% increase is the first time since the start of 2023 the company\u2019s ad growth was less than 22%.<\/p>\n

The company\u2019s overall second-quarter sales were $147.98 billion, again failing to hit analysts\u2019 estimates\u00a0 \u2014 this time of $148.56 billion. Net income doubled to $13.5 billion in the second quarter.<\/p>\n

Dig deeper: <\/em><\/strong>Meta ad revenue up 22% in second quarter<\/em><\/strong><\/a><\/p>\n

The company noted that during the second quarter, Amazon MGM Studios released 19 films and series including: \u201cFallout,\u201d the second most-watched original title worldwide ever on Prime Video during its launch, and Season 4 of \u201cThe Boys,\u201d which was No. 1 on Prime Video in over 165 countries in its first two weeks. Amazon also touted its 62 Emmys nominations, including 17 for \u201cFallout\u201d and 16 for \u201cMr. and Mrs. Smith.\u201d<\/p>\n

For this quarter, Amazon expects sales between $154 billion and $158.5 billion, which would be an increase of between 8% and 11% compared to the third quarter of 2023. The company expects operating income to be between $11.5 billion and $15 billion for the current quarter, compared with $11.2 billion for the same period last year.<\/p>\n

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\"2024\"2024<\/a><\/figure>\n<\/div>\n

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Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"

Adding ads to Prime Video helped Amazon bring in $12.77 billion in digital advertising revenue for the second quarter of 2024 \u2014 up 20% year-over-year. Nonetheless, analysts managed to be disappointed about it. Analysts were expecting Amazon to report online advertising sales of $13 billion. Amazon\u2019s advertising growth rate slowed last quarter, down from 24% […]<\/p>","protected":false},"author":3,"featured_media":8340,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"\nAmazon digital ad revenue up 20% in 2nd quarter - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/amazon-digital-ad-revenue-up-20-in-2nd-quarter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon digital ad revenue up 20% in 2nd quarter\" \/>\n<meta property=\"og:description\" content=\"Adding ads to Prime Video helped Amazon bring in $12.77 billion in digital advertising revenue for the second quarter of 2024 \u2014 up 20% year-over-year. 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