{"id":8429,"date":"2024-08-13T18:31:06","date_gmt":"2024-08-13T18:31:06","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/iab-releases-updated-iab-diligence-platform\/"},"modified":"2024-08-13T18:31:06","modified_gmt":"2024-08-13T18:31:06","slug":"iab-releases-updated-iab-diligence-platform","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/iab-releases-updated-iab-diligence-platform\/","title":{"rendered":"IAB releases updated IAB Diligence Platform"},"content":{"rendered":"


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Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech<\/a> companies and publishers.<\/p>\n

The platform initially rolled out in January<\/a> to begin the process of vetting adtech vendors, in collaboration with the IAB\u2019s Privacy Implementation and Accountability Task Force (PIAT) and privacy lawyers.<\/p>\n

This platform, powered by Safeguard Privacy, can now be used by advertisers and partners across the adtech ecosystem to make sure campaigns are compliant with privacy laws in 19 states, with more regulations surely on the way.<\/p>\n

Why we care.<\/strong> The IAB points to a significant shift<\/a> in liability that came with the California Privacy Protection Act (CPPA). That law includes a regulation stating that the diligence an entity performed concerning the privacy practices of their digital advertising partners helps determine liability in the case. In order to manage this risk, all areas of the digital advertising supply chain must be diligent about the privacy practices of their partners. And that\u2019s where a solution for all these parties comes in.<\/p>\n

\u201cState privacy laws now emphasize accountability, requiring businesses to ensure partners handle personal information lawfully, with mandatory audit provisions in contracts,\u201d said Michael Hahn, EVP, general counsel, IAB and IAB Tech Lab, in a release. \u201cAdditionally, regulations highlight the importance of due diligence in determining liability, making third-party risk management extremely important.\u201d<\/p>\n

Dig deeper: <\/em><\/strong>Ad industry steps up to meet signal loss and privacy challenges: IAB<\/em><\/strong><\/a><\/p>\n

Diligence features.<\/strong> The IAB Diligence Platform includes advanced ways to survey partners and cover privacy regulations comprehensively. According to the IAB, these features include:<\/p>\n