{"id":8436,"date":"2024-08-14T17:20:14","date_gmt":"2024-08-14T17:20:14","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/7-strategies-for-getting-the-most-from-your-martech-stack\/"},"modified":"2024-08-14T17:20:14","modified_gmt":"2024-08-14T17:20:14","slug":"7-strategies-for-getting-the-most-from-your-martech-stack","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/7-strategies-for-getting-the-most-from-your-martech-stack\/","title":{"rendered":"7 strategies for getting the most from your martech stack"},"content":{"rendered":"


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This is the second part of a series on using the 80%\/20% rule to get the most from your martech stack. The first part is here<\/a>.<\/em><\/p>\n

The Pareto Principle states that roughly 80% of outcomes come from 20% of causes. In martech terms, that means 20% of your tools drive 80% of your results. But how do you determine which tools are in that group? Here are seven strategies to do that.<\/p>\n

Review your martech inventory for tools with overlapping functionalities. Do you have separate tools for email marketing, social media scheduling, and content planning? See if any one of them can handle multiple functions effectively. This consolidates your stack without sacrificing capabilities.<\/p>\n

Note: While this can be advantageous, be careful about over-relying on all-in-one solutions. Don\u2019t sacrifice the specialized features essential to your marketing success in the name of efficiency.<\/p>\n

2. Invest in leveraging APIs<\/h2>\n

APIs can facilitate integration, and iPaaS (integration platform as a service) solutions can simplify this with pre-built connectors for popular platforms. However, effective integration requires technical expertise and may involve custom development, especially for complex use cases or unique business requirements.<\/p>\n

API integrations can reduce some IT resource demands and accelerate certain deployments. Keep in mind that the cost-effectiveness varies with tool choice and integration complexity. Even with a tech-savvy marketing team, CMOs should collaborate closely with IT on implementation and strategy. As you evaluate new tools, APIs and iPaaS integrations should be a consideration. No matter how good they may be, you will need regular reassessments to maintain effectiveness.<\/p>\n

3. Negotiate better deals<\/h2>\n

Deploy your usage data and business goals to get better pricing from vendors. Analyze your tool usage, engagement metrics and future needs to demonstrate your value to them as a customer. Focus on how the partnership can be mutually beneficial, regardless of your company\u2019s size.\u00a0<\/p>\n

When negotiating, remember:<\/p>\n