{"id":8489,"date":"2024-08-19T17:32:35","date_gmt":"2024-08-19T17:32:35","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/google-ai-overviews-have-negligible-impact-on-traffic-say-publishers\/"},"modified":"2024-08-19T17:32:35","modified_gmt":"2024-08-19T17:32:35","slug":"google-ai-overviews-have-negligible-impact-on-traffic-say-publishers","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/google-ai-overviews-have-negligible-impact-on-traffic-say-publishers\/","title":{"rendered":"Google AI Overviews have negligible impact on traffic say publishers"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Two large publishers,\u00a0Dotdash Meredith and Ziff Davis, say <a rel=\"nofollow\" href=\"https:\/\/martech.org\/google-rolls-out-ai-overviews-for-more-complex-searches\/\">Google AI Overviews<\/a> haven\u2019t significantly impacted their traffic.<\/p>\n<p>Here\u2019s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cGoogle began to roll out AI Overviews in mid-May, the impact on our traffic has been negligible. Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. Click-through rate differentials between pages with and without AI Overviews are minor so far, but it is still early and products change quickly, so the past isn\u2019t prologue.\u201d<\/p>\n<p><cite><em><a rel=\"nofollow noopener\" href=\"https:\/\/ir.iac.com\/static-files\/e9c52890-76bd-4555-9927-89e7a6810a35\" target=\"_blank\">IAC letter<\/a><\/em><\/cite><\/p><\/blockquote>\n<p>And here\u2019s what Ziff Davis CEO Vivek Shah said on the company\u2019s earnings call:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe analyzed thousands of queries across our key domains that generate the lion\u2019s share of our organic search referrals and the percentage of times that an AI Overview appeared. It fell to 8%, meaning 92% of the time the search engine results page did not include an AI Overview for the queries that matter to us most. Analysis by other industry experts indicate a similar percentage of overall searches resulting in AI Overviews\u2026.\u201cAt this point, we don\u2019t see it as a significant change to the search experience.\u201d<\/p>\n<p><cite><a rel=\"nofollow\" href=\"https:\/\/discountingcashflows.com\/company\/ZD\/transcripts\/\">ZD earnings call<\/a><\/cite><\/p><\/blockquote>\n<p><strong>You don\u2019t need to be signed in.<\/strong> In another development, Google AI Overviews will now appear for all users in the United States, even if they are not signed into their Google account. Google has confirmed  that AI Overviews are available for signed-out users in the U.S.<\/p>\n<p>Google is also expanding access to AI Overviews to United Kingdom, India, Japan, Indonesia, Mexico and Brazil, while also expanding Search Labs AI Overview experiment features and access.<\/p>\n<p><strong>Links and citations. <\/strong>Google has also rolled out a new right-hand link display for AI Overviews on desktop, with a mobile version of this accessed by tapping the site icons on the upper right of the mobile search results. Plus, Google will test showing \u201caddition of links to relevant web pages directly within the text of AI Overviews,\u201d <a rel=\"nofollow noopener\" href=\"https:\/\/blog.google\/products\/search\/new-ways-to-connect-to-the-web-with-ai-overviews\/#:~:text=We're%20also%20currently%20testing,visit%20sites%20that%20interest%20them.\" target=\"_blank\">the company announced<\/a>. This is in addition to the links Google already shows in the AI Overviews with those AI Overview link cards. Google said this makes \u201cit even easier for people to click out and visit sites that interest them.\u201d<\/p>\n<p><strong>Why we care.<\/strong>\u00a0Generative AI has just begun reshaping search and AI will continue to do so over the next decade. AI Overviews (and Search Generative Experience before it) caused a lot of anxiety for SEOs, publishers and content creators. So it\u2019s helpful to get some insight into how publishers are being impacted in these early days.<\/p>\n<p><em>Additional reporting by Barry Schwartz.<\/em><\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-black-color has-white-background-color has-text-color has-background\" style=\"grid-template-columns:44% auto\">\n<figure class=\"wp-block-media-text__media\"><a rel=\"nofollow\" href=\"https:\/\/www.surveymonkey.com\/r\/HN2NQGJ\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"549\" height=\"354\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" data-lazy-sizes=\"(max-width: 549px) 100vw, 549px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"549\" height=\"354\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" sizes=\"(max-width: 549px) 100vw, 549px\"\/><\/a><\/figure>\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/google-ai-overviews-have-negligible-impact-on-traffic-say-publishers\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Two large publishers,\u00a0Dotdash Meredith and Ziff Davis, say Google AI Overviews haven\u2019t significantly impacted their traffic. Here\u2019s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter: \u201cGoogle began to roll out AI Overviews in mid-May, the impact on our traffic has been negligible. Referrals from Google search queries produce less than half [&hellip;]<\/p>","protected":false},"author":3,"featured_media":8490,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google AI Overviews have negligible impact on traffic say publishers - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/google-ai-overviews-have-negligible-impact-on-traffic-say-publishers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google AI Overviews have negligible impact on traffic say publishers\" \/>\n<meta property=\"og:description\" content=\"Two large publishers,\u00a0Dotdash Meredith and Ziff Davis, say Google AI Overviews haven\u2019t significantly impacted their traffic. 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