{"id":8512,"date":"2024-08-21T22:06:23","date_gmt":"2024-08-21T22:06:23","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-to-do-it-right-and-not-just-on-instagram\/"},"modified":"2024-08-21T22:06:23","modified_gmt":"2024-08-21T22:06:23","slug":"how-to-do-it-right-and-not-just-on-instagram","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/how-to-do-it-right-and-not-just-on-instagram\/","title":{"rendered":"How to Do It Right (And Not Just on Instagram)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>DM automation means you can answer FAQs instantly and respond to customers 24\/7 on social media. Some may associate automation with being impersonal, but that\u2019s simply not the case in 2024. Personalization options are endless, and the value of providing fast, helpful information when your customers want is priceless.<\/p>\n<p>After reading this, you\u2019ll know what DM automation is, how it can help you grow, and how to do it on your favorite social media platforms. Plus, we cover tips to get the most from your automated DM campaigns and <em>one weird trick <\/em>to always stay on top of your social media messages.<\/p>\n<p>Want a quick intro? Here\u2019s a video primer on how to set up <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/instagram-auto-reply\/\">Instagram direct messaging automation<\/a> \u2014\u00a0but we\u2019ll also cover other networks in this post.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><noscript><iframe title=\"How to set up Instagram auto reply messages and take a dognap\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/r4e2nUKOy8E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><\/div>\n<\/div>\n<\/figure>\n<div id=\"key-takeaways\" class=\"block-key-takeaways\">\n<div class=\"wp-block-group border-cedar border rounded-lg p-12 is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading !mt-0 has-lake-color has-text-color has-link-color wp-elements-60abe5040d0af793144c0de2c1afdf64\">Key Takeaways<\/h3>\n<ol class=\"wp-block-list\">\n<li>DM automation refers to automatically sent, pre-set responses on social media.<\/li>\n<li>The most popular types of DM automation include saved responses, Boolean operator-triggered replies, and AI-powered chatbots that provide personalized, context-aware responses.\u00a0<\/li>\n<li>Automating direct messages saves time and resources by handling straightforward inquiries. It also allows for 24\/7 customer support and automates FAQs, freeing up human customer service for more complex issues.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\"><span id=\"What_is_DM_automation_on_social_media\"><a rel=\"nofollow\" id=\"post-483003-_y6xt2nnow1nu\"\/>What <em>is<\/em> DM automation on social media?<\/span><\/h2>\n<p>An automated DM is a pre-set response that is automatically sent as a reply to people who send you a direct message on social media.<\/p>\n<p>Common types of messages to automate include answers to frequently asked questions, delivering a digital file or link, or answering straightforward questions like requests for delivery tracking updates.<\/p>\n<p>Most DM automation is done with chatbots, but not all. There are three types of DM automations out there:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Autoreply saved responses: <\/strong>Also known as \u201ccanned responses,\u201d these are pre-written statements that can automatically reply to specific, pre-defined keywords.<\/li>\n<li><strong>Boolean operator responses: <\/strong>Boolean operators are words \u201cand,\u201d \u201cor,\u201d and \u201cnot.\u201d Autoresponders that use booleans are triggered when a certain set of conditions is met. For example, you can set up a response about holiday shipping times to automatically go out when a DM that uses phrases like \u201cshipping\u201d AND (\u201cholidays\u201d OR \u201cChristmas\u201d) is detected.<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/benefits-of-chatbots\/\"><strong>AI chatbots<\/strong><\/a><strong>: <\/strong>These chatbots use conversational AI models to interpret what someone is asking for and create a custom response unique to that specific scenario. They can also carry on a conversation, remembering details from earlier messages in the same thread.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span id=\"5_reasons_why_DM_automation_is_a_good_thing\"><a rel=\"nofollow\" id=\"post-483003-_7rse1mh3qjv1\"\/>5 reasons why DM automation is a good thing<\/span><\/h2>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-483003-_y2iayvgdv5jc\"\/>1. Save time and resources<\/h3>\n<p>Is using DM automation faster than having human beings respond to all your messages? Yes.<\/p>\n<p>But it doesn\u2019t have to be one or the other. Let DM automation handle the easy stuff, like someone asking for your street address or payment options. Save the tough, more nuanced messages for your human customer service team, like a customer who\u2019s unhappy about product quality.<\/p>\n<p>1-800-Flowers balances automation with quick customer service by providing a clickable option to connect with a human representative.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"620\" height=\"1180\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image8-620x1180.jpg?resize=620%2C1180&#038;ssl=1\" http:=\"\" alt=\"1-800-Flowers automated reply customer service chatbot\" class=\"wp-image-483160\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image8-620x1180.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image8-310x590.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image8-768x1462.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image8-807x1536.jpg 807w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image8.jpg 1050w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image8-620x1180.jpg\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"1180\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image8-620x1180.jpg?resize=620%2C1180&#038;ssl=1\" alt=\"1-800-Flowers automated reply customer service chatbot\" class=\"wp-image-483160\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image8-620x1180.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image8-310x590.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image8-768x1462.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image8-807x1536.jpg 807w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image8.jpg 1050w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.facebook.com\/1800flowers\"><em>1-800-Flowers on Facebook<\/em><\/a><\/p>\n<p>Automated DMs aren\u2019t meant to completely replace human customer service. Instead, they enhance it by automating the repetitive stuff, so your team can focus on where they\u2019ll have the biggest impact.<\/p>\n<p>Hootsuite Inbox\u2019s built-in chatbot <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/platform\/engagement\">reduces your customer service team\u2019s messages by 80%<\/a> while improving their productivity by 25%, all inside a dashboard where you can see and answer DMs and comments across multiple platforms together.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-483003-_g34siii0fuys\"\/>2. Personalize the customer service experience<\/h3>\n<p>Conversational <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/ai-customer-service\/\">AI chatbots<\/a> are able to understand the context of DMs using natural language processing. That means your customers can type normal messages they\u2019d send to a human and get back the answers they need, without having to wait for a live customer service rep.<\/p>\n<p>Customer service chatbots allow you to provide personalized service at scale.<\/p>\n<p>For example, let chatbots handle questions about shipment tracking or order issues. Someone may start a chat with, \u201cI haven\u2019t received my order.\u201d The AI chatbot can then ask follow up questions, like the order number or customer\u2019s address, to look up the order info and relay the tracking information.<\/p>\n<p>The key is that the chatbot remembers the entire conversation, so it\u2019s a much more natural experience for the customer \u2014like chatting with a human\u2014and it delivers a seamless experience.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"480\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Hootsuite-Inbox-Chatbot-620x480.png?resize=620%2C480&#038;ssl=1\" http:=\"\" alt=\"A chatbot interaction within Hootsuite's Inbox 2.0\" class=\"wp-image-483228\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Hootsuite-Inbox-Chatbot-620x480.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Hootsuite-Inbox-Chatbot-310x240.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Hootsuite-Inbox-Chatbot-768x594.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Hootsuite-Inbox-Chatbot.png 1316w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Hootsuite-Inbox-Chatbot-620x480.png\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"480\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Hootsuite-Inbox-Chatbot-620x480.png?resize=620%2C480&#038;ssl=1\" alt=\"A chatbot interaction within Hootsuite's Inbox 2.0\" class=\"wp-image-483228\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Hootsuite-Inbox-Chatbot-620x480.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Hootsuite-Inbox-Chatbot-310x240.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Hootsuite-Inbox-Chatbot-768x594.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Hootsuite-Inbox-Chatbot.png 1316w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>This way, your customers get the personalized information they need quickly which also frees up your customer service team to handle more complex inquiries faster.<\/p>\n<p>However, some situations are too complex for a chatbot to solve, like whether to offer a replacement to a customer to keep their loyalty even though it\u2019s technically against company policy. There are always exceptions in customer service, a nuance that a machine just can\u2019t suss out.<\/p>\n<p>For this reason, it\u2019s important to have an option for customers interacting with a social media chatbot to connect with a customer service rep. It could be a button in the chat window (like WestJet\u2019s, shown previously) or a phrase, such as, \u201cCall customer service.\u201d<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-483003-_f505d2k9mmp9\"\/>3. Respond around the clock<\/h3>\n<p>Before social media, businesses had business hours and that was it. You either left a message or email, or waited until the next day to reach someone. Now with social media, customers expect answers sooner and the lines between \u201copen\u201d and \u201cclosed\u201d continue to blur.<\/p>\n<p>Meli\u00e1 Hotels, the third largest hotel group in Europe, manages over 500 social media accounts across their global network and handles an average 3,100 conversations per week.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>When we started to report on how many people wanted to book hotel rooms through social media, we realized we hadn\u2019t capitalized on the business potential coming through direct and public messaging.<\/p>\n<\/blockquote>\n<p><em>\u2013 <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/resources\/melia-inbox\">Santiago Garcia Solimei<\/a>, Global Head of Social Media &amp; Brands PR, Meli\u00e1 Hotels International<\/em><\/p>\n<p>Meli\u00e1 started using Hootsuite Inbox with a dedicated social customer care team. Their representatives work a traditional Monday-Friday schedule and they have an auto-responder set up to handle off hours requests. It states when the customer can expect to hear back from them, and offers alternative contact information for more urgent requests.<\/p>\n<p>After implementing DM automation across Facebook, Instagram, and Twitter within Hootsuite Inbox, <strong>Meli\u00e1 reduced their average (human) response time from <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/resources\/melia-inbox\"><strong>24 hours to 12.4 hours<\/strong><\/a> and receives over 330 booking requests per week via social media<strong>.<\/strong><\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;has-image&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;background-color: #012b3a;&#9;&#9;&#9;&#9;&#9;color: #ffffff;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/blog\/request-demo\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" width=\"320\" height=\"320\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/HS-InboxUpdate-Networks.png?resize=320%2C320&#038;ssl=1\" http:=\"\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/HS-InboxUpdate-Networks.png\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" width=\"320\" height=\"320\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/HS-InboxUpdate-Networks.png?resize=320%2C320&#038;ssl=1\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;color:#ffffff;\"><br \/>\n\t\t\t\t\t\t\t\t\t\tReduce response time (and your workload)\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite's Inbox today.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4995,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:14281427},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Montserrat&quot;}\">Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite\u2019s Inbox today.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/blog\/request-demo\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Book a Demo\" target=\"_blank\">Book a Demo<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-483003-_93efvw9s2sok\"\/>4. Grow your email list<\/h3>\n<p>DM automation is a powerful marketing tool to bring your social media audience to your email list.<\/p>\n<p>Some DM automation chatbots can remember and pass on information they obtain during the course of a conversation, like an email address.<\/p>\n<p>For example, you could send an automated DM reply to the first message someone sends you to ask if they\u2019d like a discount code. If they tap yes, the bot asks for their email address to send the code to. It does, while also adding that person to your email list.<\/p>\n<p>You can also use free items or digital downloads to grow your list this way with DM automation by having someone type their email to get it, or click over to a landing page to enter their email.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"418\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-10-620x418.jpg?resize=620%2C418&#038;ssl=1\" http:=\"\" alt=\"Confident Mom join email list simple habits for intentional home\" class=\"wp-image-483079\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-10-620x418.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-10-310x209.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-10-768x518.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-10-1536x1036.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-10.jpg 1602w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-10-620x418.jpg\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"418\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-10-620x418.jpg?resize=620%2C418&#038;ssl=1\" alt=\"Confident Mom join email list simple habits for intentional home\" class=\"wp-image-483079\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-10-620x418.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-10-310x209.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-10-768x518.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-10-1536x1036.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-10.jpg 1602w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.instagram.com\/confidentmom\"><em>@ConfidentMom on Instagram<\/em><\/a><\/p>\n<p><strong>Psst: <\/strong>Hootsuite offers the ability to collect emails with our conversational chatbot and <a rel=\"nofollow\" href=\"https:\/\/help.hootsuite.com\/hc\/en-us\/articles\/5366199829403-Set-up-automatic-responses\">virtual agents<\/a> in Hootsuite Inbox.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-483003-_9jf90mpymi1l\"\/>5. Provide an interactive FAQ<\/h3>\n<p>Automating frequently asked questions is the biggest time saver for your human customer service reps. Customers get answers right away instead of waiting in a queue for hours or days and your team doesn\u2019t have to type the same answers over and over.<\/p>\n<p>Automated FAQs usually take one of two forms:<\/p>\n<ol class=\"wp-block-list\">\n<li>Using a conversational chatbot to understand the context and meaning behind customer inquiries and replying with the relevant company policy or answer.<\/li>\n<li>A tap to ask \u201cquestion tree\u201d layout where customers tap on pre-set questions to receive an automatic saved reply.<\/li>\n<\/ol>\n<p>Conversational bots are a bit more complex to set up and require your customer to type their own question, whereas a \u201ctap to answer\u201d <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/platform\/social-media-inbox\">FAQ chatbot<\/a> is easy to set up and offers the least amount of friction for customers to start interacting with.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"1208\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image1-620x1208.jpg?resize=620%2C1208&#038;ssl=1\" http:=\"\" alt=\"Furnace Room Print Shop tap to send a question about shipping currency and custom orders\" class=\"wp-image-483196\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image1-620x1208.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image1-310x604.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image1-768x1496.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image1-788x1536.jpg 788w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image1.jpg 1026w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image1-620x1208.jpg\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"1208\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image1-620x1208.jpg?resize=620%2C1208&#038;ssl=1\" alt=\"Furnace Room Print Shop tap to send a question about shipping currency and custom orders\" class=\"wp-image-483196\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image1-620x1208.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image1-310x604.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image1-768x1496.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image1-788x1536.jpg 788w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image1.jpg 1026w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.instagram.com\/furnaceroomprintshop\"><em>Instagram<\/em><\/a><\/p>\n<h2 class=\"wp-block-heading\"><span id=\"How_to_automate_DMs_on_Instagram\"><a rel=\"nofollow\" id=\"post-483003-_lk709jizhii\"\/>How to automate DMs on Instagram<\/span><\/h2>\n<p>There are two types of Instagram DM automations: saved replies and frequently asked questions.<\/p>\n<p><strong>Saved replies<\/strong> are pre-set answers or phrases you save to your account. However, to use them, you still need to respond manually to people. It just saves on typing time.<\/p>\n<p><strong>Frequently asked questions<\/strong> are like the FAQ example above: a list of commonly asked questions customers can tap and then receive an instant, automated answer.<\/p>\n<p>Since this article is about DM automation, we\u2019ll focus on the FAQ automation in Instagram. You will need either a Business or Creator account to use this feature.<\/p>\n<p>To set it up, go to your Instagram account in the app then tap on <strong>Professional dashboard<\/strong>.<\/p>\n<p>Tap on <strong>See all<\/strong> under the <strong>Tools<\/strong> section, then <strong>Frequently asked questions<\/strong>.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"409\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image14-620x409.jpg?resize=620%2C409&#038;ssl=1\" http:=\"\" alt=\"Professional dashboard See all under tools and Frequently Asked Questions\" class=\"wp-image-483130\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image14-620x409.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image14-310x205.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image14-768x507.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image14-1536x1014.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image14.jpg 1636w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image14-620x409.jpg\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"409\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image14-620x409.jpg?resize=620%2C409&#038;ssl=1\" alt=\"Professional dashboard See all under tools and Frequently Asked Questions\" class=\"wp-image-483130\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image14-620x409.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image14-310x205.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image14-768x507.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image14-1536x1014.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image14.jpg 1636w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>Set up your first automated FAQ by typing the question as you want customers to see it, then the answer. When done, tap <strong>Save<\/strong> at the top.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"507\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image2-1-620x507.jpg?resize=620%2C507&#038;ssl=1\" http:=\"\" alt=\"Add a question example where do you ship to \" class=\"wp-image-483191\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image2-1-620x507.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image2-1-310x254.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image2-1-768x629.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image2-1.jpg 1179w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image2-1-620x507.jpg\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"507\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image2-1-620x507.jpg?resize=620%2C507&#038;ssl=1\" alt=\"Add a question example where do you ship to \" class=\"wp-image-483191\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image2-1-620x507.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image2-1-310x254.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image2-1-768x629.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image2-1.jpg 1179w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n<p>You can add up to four automated FAQs and, optionally, for these questions to appear as options to tap when a customer initiates a message to you. We recommend leaving this setting turned on.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"1206\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image13-620x1206.jpg?resize=620%2C1206&#038;ssl=1\" http:=\"\" alt=\"Frequently asked questions toggle button to show questions in chat\" class=\"wp-image-483135\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image13-620x1206.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image13-310x603.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image13-768x1493.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image13-790x1536.jpg 790w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image13.jpg 1028w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image13-620x1206.jpg\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"1206\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image13-620x1206.jpg?resize=620%2C1206&#038;ssl=1\" alt=\"Frequently asked questions toggle button to show questions in chat\" class=\"wp-image-483135\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image13-620x1206.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image13-310x603.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image13-768x1493.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image13-790x1536.jpg 790w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image13.jpg 1028w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<h2 class=\"wp-block-heading\"><span id=\"How_to_automate_DMs_on_X_formerly_Twitter\"><a rel=\"nofollow\" id=\"post-483003-_8w538wauk8bd\"\/>How to automate DMs on X (formerly Twitter)<\/span><\/h2>\n<p>Currently, X doesn\u2019t offer native DM automation. The best way to automate DMs on X is to use a third-party chatbot tool, like the Hootsuite Inbox. Our chatbot <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/platform\/social-media-inbox\">automates up to 80%<\/a> of incoming messages across all your social platforms, including X.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"How_to_automate_DMs_on_Facebook\"><a rel=\"nofollow\" id=\"post-483003-_a4nqrjej4p6k\"\/>How to automate DMs on Facebook<\/span><\/h2>\n<p>Facebook offers a few native DM automation tools, including:<\/p>\n<ul class=\"wp-block-list\">\n<li>Automated DM welcome message<\/li>\n<li>Automated frequently asked questions<\/li>\n<li>Automated away message<\/li>\n<li>Custom keyword DM automations<\/li>\n<\/ul>\n<p>I\u2019ll focus on setting up a FAQ for this example, but you can set up any of these using the same process. This is the process on a desktop computer, but you can also <a rel=\"nofollow\" href=\"https:\/\/www.facebook.com\/business\/help\/234094247721299?id=3349108371785391\">set up Facebook DM automation on mobile<\/a>.<\/p>\n<p>Go to <strong>Meta Business Suite<\/strong>, then click on <strong>Inbox<\/strong>.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"230\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image3-1-620x230.jpg?resize=620%2C230&#038;ssl=1\" http:=\"\" alt=\"Furnace Print Room Shop Meta Business Suite inbox\" class=\"wp-image-483186\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image3-1-620x230.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image3-1-310x115.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image3-1-768x285.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image3-1-1536x571.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image3-1.jpg 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image3-1-620x230.jpg\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"230\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image3-1-620x230.jpg?resize=620%2C230&#038;ssl=1\" alt=\"Furnace Print Room Shop Meta Business Suite inbox\" class=\"wp-image-483186\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image3-1-620x230.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image3-1-310x115.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image3-1-768x285.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image3-1-1536x571.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image3-1.jpg 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>Click on <strong>Automations<\/strong> at the top.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"221\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image12-620x221.jpg?resize=620%2C221&#038;ssl=1\" http:=\"\" alt=\"Meta Business Suite Inbox automations\" class=\"wp-image-483140\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image12-620x221.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image12-310x111.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image12-768x274.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image12-1536x549.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image12.jpg 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image12-620x221.jpg\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"221\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image12-620x221.jpg?resize=620%2C221&#038;ssl=1\" alt=\"Meta Business Suite Inbox automations\" class=\"wp-image-483140\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image12-620x221.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image12-310x111.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image12-768x274.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image12-1536x549.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image12.jpg 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>Either click <strong>Create Automation<\/strong> at the top, or <strong>Try It<\/strong> underneath one of the suggested automations to set up that specific one. I\u2019ll use the top button for this example.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"351\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image10-620x351.jpg?resize=620%2C351&#038;ssl=1\" http:=\"\" alt=\"Create automations or try it under suggested images\" class=\"wp-image-483150\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image10-620x351.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image10-310x176.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image10-768x435.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image10-1536x870.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image10.jpg 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image10-620x351.jpg\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"351\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image10-620x351.jpg?resize=620%2C351&#038;ssl=1\" alt=\"Create automations or try it under suggested images\" class=\"wp-image-483150\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image10-620x351.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image10-310x176.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image10-768x435.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image10-1536x870.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image10.jpg 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>Choose the type of DM automation you want to create.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"541\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-4-620x541.jpg?resize=620%2C541&#038;ssl=1\" http:=\"\" alt=\"Choose type of suggested automation such as greet people or share information\" class=\"wp-image-483109\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-4-620x541.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-4-310x271.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-4-768x671.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-4-1536x1341.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-4-2048x1788.jpg 2048w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-4-620x541.jpg\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"541\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-4-620x541.jpg?resize=620%2C541&#038;ssl=1\" alt=\"Choose type of suggested automation such as greet people or share information\" class=\"wp-image-483109\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-4-620x541.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-4-310x271.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-4-768x671.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-4-1536x1341.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/dm-automation-4-2048x1788.jpg 2048w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>I chose frequently asked questions. Click <strong>Add Another Question<\/strong> to add your questions and answers. You can add an image or video to the answer\u2014perfect for demonstrating how to do something\u2014or a button linking to any URL.<\/p>\n<p>You can also choose to have certain questions always available for customers to tap in chat, though it only shows the first 30 characters.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"532\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image6-620x532.jpg?resize=620%2C532&#038;ssl=1\" http:=\"\" alt=\"Edit automation with frequently asked questions\" class=\"wp-image-483170\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image6-620x532.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image6-310x266.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image6-768x659.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image6-1536x1317.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image6.jpg 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image6-620x532.jpg\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"532\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image6-620x532.jpg?resize=620%2C532&#038;ssl=1\" alt=\"Edit automation with frequently asked questions\" class=\"wp-image-483170\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image6-620x532.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image6-310x266.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image6-768x659.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image6-1536x1317.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image6.jpg 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>Click <strong>Save Changes<\/strong> at the bottom and your new FAQ DM automations are ready to use in Facebook Messenger.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"Automate_all_DMs_using_Hootsuite\"><a rel=\"nofollow\" id=\"post-483003-_nv20ds3svq12\"\/>Automate all DMs using Hootsuite<\/span><\/h2>\n<p>There\u2019s a much easier way to handle all your public and private messages and comments: <strong>use Hootsuite Inbox to assign, reply to, and automate messages across all your social profiles and team members in one place<\/strong>.<\/p>\n<p>You get all the benefits of DM automation across all major social networks as well as best-in-class content scheduling, detailed analytics, team collaboration, social listening tools, and much, much more.<\/p>\n<p>Wanna see how <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/platform\/social-media-inbox\">Hootsuite Inbox<\/a> can improve your social media customer service, engagement, and audience satisfaction? Check out this super quick, two minute walkthrough:<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><noscript><iframe title=\"How to use Hootsuite Inbox to bridge the gap between social media and customer service\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TFYSOMi8mxE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><\/div>\n<\/div>\n<\/figure>\n<p>Hootsuite Inbox makes engagement easy by enabling you to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Assign incoming messages to your staff and track which have been answered or not, ensuring no messages get missed.<\/li>\n<li>Mix the efficiency of our AI conversational chatbot to automate DMs, while also allowing customers to contact your human customer service reps for more complex issues.<\/li>\n<li>See the full history of interactions with each person across platforms, giving your team the necessary context to personalize replies.<\/li>\n<li>Integrate customer profiles with Salesforce and Microsoft Dynamics to add notes and view social media customer service ROI across your business.<\/li>\n<li>Track response times and CSAT metrics to improve service.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"402\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image9-1-620x402.png?resize=620%2C402&#038;ssl=1\" http:=\"\" alt=\"Hootsuite Inbox 2.0 type message in tweet box\" class=\"wp-image-483155\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image9-1-620x402.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image9-1-310x201.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image9-1-768x498.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image9-1-1536x995.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image9-1.png 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image9-1-620x402.png\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"402\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image9-1-620x402.png?resize=620%2C402&#038;ssl=1\" alt=\"Hootsuite Inbox 2.0 type message in tweet box\" class=\"wp-image-483155\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image9-1-620x402.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image9-1-310x201.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image9-1-768x498.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image9-1-1536x995.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image9-1.png 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>With Hootsuite Inbox\u2019s auto-responses, saved replies, AI-powered chatbot, and intelligent message routing, your customers will feel the love\u2014and you\u2019ll receive more of it with automatic satisfaction surveys sent after interactions as well.<\/p>\n<p><strong>Simplify and supercharge your social media with Hootsuite. Easily plan and schedule content, automate DMs and engage with your audience, understand performance with detailed analytics, social listening, plus much more\u2014across all your social platforms in one easy-to-use dashboard. Try it today.<\/strong><\/p>\n<div class=\"side-rail-container\">\n<div class=\"side-rail-cta-inner-wrapper\">\n<div class=\"side-rail-cta style-default  rail-light\">\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Save time with automated responses, smarter workflows, and friendly chatbots \u2014 all in Inbox 2.0 by Hootsuite. &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4995,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:14281427},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Montserrat&quot;}\" data-sheets-textstyleruns=\"{&quot;1&quot;:0}\uee10{&quot;1&quot;:15,&quot;2&quot;:{&quot;5&quot;:1}}\uee10{&quot;1&quot;:77}\">Save time on social messaging with <strong>automated responses, smarter workflows, and friendly chatbots<\/strong> \u2014 all in the Hootsuite Inbox. <\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/blog.hootsuite.com\/automate-dms\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>DM automation means you can answer FAQs instantly and respond to customers 24\/7 on social media. Some may associate automation with being impersonal, but that\u2019s simply not the case in 2024. Personalization options are endless, and the value of providing fast, helpful information when your customers want is priceless. After reading this, you\u2019ll know what [&hellip;]<\/p>","protected":false},"author":3,"featured_media":8513,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Do It Right (And Not Just on Instagram) - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/how-to-do-it-right-and-not-just-on-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do It Right (And Not Just on Instagram)\" \/>\n<meta property=\"og:description\" content=\"DM automation means you can answer FAQs instantly and respond to customers 24\/7 on social media. 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