{"id":8522,"date":"2024-08-22T18:09:15","date_gmt":"2024-08-22T18:09:15","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/ai-powered-martech-news-and-releases-august-22\/"},"modified":"2024-08-22T18:09:15","modified_gmt":"2024-08-22T18:09:15","slug":"ai-powered-martech-news-and-releases-august-22","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/ai-powered-martech-news-and-releases-august-22\/","title":{"rendered":"AI-powered martech news and releases: August 22"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p>Can your AI smell better? That\u2019s the goal of Osmo, a startup using artificial intelligence technology to help computers \u201cgenerate smells like we generate images and sounds,\u201d according to the company\u2019s website.<\/p>\n<p>CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. \u201cWe\u2019ve known that smell contains information we can use to detect disease, but computers can\u2019t speak that language and can\u2019t interpret that data yet,\u201d he told CNBC.<\/p>\n<p>He also wants to make safer, more sustainable fragrances for products like perfume, shampoo, insect repellant and laundry detergent.<\/p>\n<p>\u201cThose products will usually have fragrance in them designed by a very small number of secretive companies,\u201d Wiltschko said. \u201cWe think we can do better with them by building better and safer ingredients that aren\u2019t toxic\u2026and don\u2019t irritate your skin or your eyes.\u201d<\/p>\n<p>Smells like AI spirit?<\/p>\n<p>Here\u2019s this weeks AI-powered martech news and releases:<\/p>\n<ul>\n<li><strong>Anyword\u2019s<\/strong> Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. It understands target personas across AI tools, offers real-time impact scoring for generated content and ensures uniform branding. The platform suggests content improvements based on performance to enhance business outcomes in a secure environment, allowing businesses to use multiple AI platforms.<\/li>\n<li><strong>MessageGears<\/strong> enhanced its integration with <strong>Jacquard<\/strong>, enabling cross-channel messaging cohesion and automated AI campaign optimization. It provides automatic generation and deployment of messaging variants across email, push notifications, and SMS, as well as continuous optimization of live campaigns to improve marketing and transactional messaging performance.<\/li>\n<li><strong>Enactify.ai\u2019s<\/strong> EnactRetail embeds e-commerce capabilities directly within e-catalogs and content assets. This feature turns e-catalogs into shoppable PDFs, eliminating the need for redirects to the company\u2019s website for purchases.<\/li>\n<li><strong>Zefr<\/strong> expanded its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include YouTube Shorts inventory, Demand Gen, and Performance Max campaigns.<\/li>\n<li><strong>Nylas\u2019s<\/strong> ExtractAI is a solution for automatic email data extraction. It supports Gmail, Google Workspace, and Microsoft Office365 accounts, offers focused extraction models for various data types and covers over 30,000 merchants across multiple countries.<\/li>\n<li><strong>GoDaddy\u2019s<\/strong> Digital Marketing is an all-in-one product for managing marketing efforts. It includes tools for SEO, <a rel=\"nofollow\" href=\"https:\/\/martech.org\/topic\/social-media-marketing\/\">social media<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/martech.org\/topic\/email-marketing\/\">email marketing<\/a>, along with a unified inbox for customer message management. The product can be integrated into new and existing websites, regardless of hosting provider.<\/li>\n<li><strong>Cloudinary<\/strong> added new AI capabilities to its Video API platform, including Dynamic Video Overlays, AI Auto Transcription, and AI Auto Chaptering. These features enable dynamic repositioning of overlays, automatic generation of video transcripts, and automatic chapter creation for long-form videos.<\/li>\n<li><strong>PilotDesk<\/strong>, a no-code AI workflow automation platform for advertising and yield operations, entered a long-term agreement with <strong>LG Ad Solutions<\/strong> to expand the use of YieldPilot, an automated publisher yield optimization and management solution enabled in its ad-serving platform.<\/li>\n<li><strong>Helpjuice\u2019s<\/strong> Swifty is an AI-powered widget for customer support. It answers user queries by accessing and processing information from the knowledge base. Users can search for articles, access FAQs, or engage in natural conversations with the chatbot.<\/li>\n<li><strong>Intero Digital\u2019s<\/strong> Intero Insight Engine is an \u201cinspiration and action platform.\u201d Its features include tracking trends affecting clients\u2019 customers, competitors and overall industry; providing intelligence to assist decision-making; and recommending marketing actions and strategies.<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Constantine von Hoffman\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-22-at-2.19.55%E2%80%AFPM.png.webp?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-22-at-2.19.55%E2%80%AFPM.png.webp?resize=140%2C140&#038;ssl=1\" alt=\"Constantine von Hoffman\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tConstantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/ai-powered-martech-news-and-releases-august-22\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Can your AI smell better? That\u2019s the goal of Osmo, a startup using artificial intelligence technology to help computers \u201cgenerate smells like we generate images and sounds,\u201d according to the company\u2019s website. CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. \u201cWe\u2019ve known that smell contains information [&hellip;]<\/p>","protected":false},"author":3,"featured_media":8248,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI-powered martech news and releases: August 22 - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/ai-powered-martech-news-and-releases-august-22\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI-powered martech news and releases: August 22\" \/>\n<meta property=\"og:description\" content=\"Can your AI smell better? 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