{"id":8586,"date":"2024-08-29T22:56:14","date_gmt":"2024-08-29T22:56:14","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/the-14-best-social-media-apps-for-marketers-in-2024\/"},"modified":"2024-08-29T22:56:14","modified_gmt":"2024-08-29T22:56:14","slug":"the-14-best-social-media-apps-for-marketers-in-2024","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/the-14-best-social-media-apps-for-marketers-in-2024\/","title":{"rendered":"The 14 Best Social Media Apps for Marketers in 2024"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Are you creating a <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-plan\/\">social media marketing strategy<\/a> and need to figure out what the many social media applications can do to help you <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/target-market\/\">reach your target audience<\/a>? Then you need to know what the world\u2019s most popular social media apps can do for you.<\/p>\n<p>Listing the \u201ctop ten social apps\u201d is so last year. We\u2019ve got the top <strong>fourteen <\/strong>social media apps with a complete overview, stats section, key features, and resources below.<\/p>\n<div class=\"content-upgrade _bonusVariantContentUpgrade\t\t\t\t\t\tstyle-default\t\t\t\t\t\thas-image\" style=\"\t\t\t\t\tbackground-color: #0480da;\t\t\t\t\tcolor: #ffffff;\t\t\t\t\t\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/offer\/blog\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Inpost-CTA-Planner.png?ssl=1\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;\"><br \/>\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p class=\"p1\"><strong>Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/offer\/blog\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Free 30-Day Trial\" target=\"_blank\">Free 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-484897-_ftt6mqayylhc\"\/>The top 14 social media apps in 2024<\/h2>\n<h3 class=\"wp-block-heading\"><span id=\"1_Facebook\"><a rel=\"nofollow\" id=\"post-484897-_x52jfdp3cs96\"\/>1. Facebook<\/span><\/h3>\n<p>Facebook\u2019s status as a juggernaut social media app has never faltered. It was one of the first to truly break ground in this industry (way back in 2004) and hasn\u2019t stopped evolving and experimenting since. Is it one of the best social media sites? Well, it remains the <a rel=\"nofollow\" href=\"https:\/\/explodingtopics.com\/blog\/top-social-media-platforms\">most used social media networks<\/a> of today.<\/p>\n<p>Marketers will find Facebook easy to use for nearly any kind of content strategy. It\u2019s set up to promote text-only, imagery, video content, and short-lived Stories.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Monthly active users: <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/#:~:text=With%20roughly%20three%20billion%20monthly,years%20to%20reach%20this%20milestone.\">3 billion<\/a><\/h4>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"620\" height=\"648\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-facebook-620x648.png?resize=620%2C648&ssl=1\" alt=\"Most popular social networks worldwide as of April 2024, by number of monthly active users\" class=\"wp-image-485075\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-facebook-620x648.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-facebook-310x324.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-facebook.png 643w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><figcaption class=\"wp-element-caption\">Most popular social networks worldwide as of April 2024, by number of monthly active users <em>(in millions)<\/em><\/figcaption><\/figure>\n<p><em>Source: <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">Statista<\/a><\/em><\/p>\n<h5 class=\"wp-block-heading\"><strong>Key features:<\/strong><\/h5>\n<h4 class=\"wp-block-heading\"><strong>Facebook stats:<\/strong><\/h4>\n<p><strong>Find more <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/facebook-statistics\/\">Facebook statistics here<\/a>.<\/strong><\/p>\n<h4 class=\"wp-block-heading\"><strong>More Facebook resources: <\/strong><\/h4>\n<p><iframe src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=293&href=https%3A%2F%2Fwww.facebook.com%2Fhootsuite%2Fvideos%2F1192530718688152%2F&show_text=true&width=560&t=0\" width=\"560\" height=\"408\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"2_Instagram\"><a rel=\"nofollow\" id=\"post-484897-_k4ey0muucrhc\"\/>2. Instagram<\/span><\/h3>\n<p>Formerly a humble photo-sharing app, over the past few years, Instagram has become one of the world\u2019s <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/259390\/most-important-social-media-platforms-for-marketers-worldwide\/\">most important apps for marketers<\/a>, even more so than LinkedIn, YouTube, X (AKA Twitter), and TikTok. When you ask, What are the most popular social media apps? Instagram and Facebook should be at the top of your answer.<\/p>\n<p>Alongside astrology memes and latte art, Instagram\u2019s features help businesses sell products. If you\u2019re in the ecommerce business, you should have Instagram in your strategy.<\/p>\n<p>While the importance of a polished feed has shifted with the rise of ephemeral, live, and video content, brands should keep in mind that a strong visual identity is always key on Instagram.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Monthly active users:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/topics\/1882\/instagram\/#topicOverview\">2 billion<\/a><\/h4>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"517\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-instagram-620x517.png?resize=620%2C517&ssl=1\" alt=\"Leading countries based on Instagram audience size as of January 2024\" class=\"wp-image-485070\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-instagram-620x517.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-instagram-310x258.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-instagram.png 643w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><figcaption class=\"wp-element-caption\">Leading countries based on Instagram audience size as of January 2024 <em>(in millions)<\/em><\/figcaption><\/figure>\n<p><em>Source: <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/578364\/countries-with-most-instagram-users\/\">Statista<\/a><\/em><\/p>\n<p>As of January 2024, the United States alone had more than 169 million users.<\/p>\n<h5 class=\"wp-block-heading\"><strong>Key features:<\/strong><\/h5>\n<h4 class=\"wp-block-heading\"><strong>Instagram stats: <\/strong><\/h4>\n<p><strong>Find more <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\">marketer-friendly Instagram stats<\/a> here.<\/strong><\/p>\n<h4 class=\"wp-block-heading\"><strong>More Instagram resources: <\/strong><\/h4>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C_JAcrHtIgA\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<h3 class=\"wp-block-heading\"><span id=\"3_YouTube\"><a rel=\"nofollow\" id=\"post-484897-_5rg7x75rpm4b\"\/>3. YouTube<\/span><\/h3>\n<p>YouTube isn\u2019t always considered a social media application, and really, you could just as easily call it a video platform or <a rel=\"nofollow\" href=\"https:\/\/www.searchenginejournal.com\/seo\/meet-search-engines\/#:~:text=YouTube%20is%20the%20second%20largest,on%20the%20platform%20each%20day.\">the world\u2019s second-largest search engine<\/a>. Whatever you call it, one thing remains true: YouTube will always be one of the most popular trending social media apps.<\/p>\n<p>Brands building their following should remember to play nice with the<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-the-youtube-algorithm-works\/\"> YouTube algorithm<\/a>, which takes some combination of skill, strategy, budget, and luck. But if you can pull it off, it <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-much-does-youtube-pay-per-view\/\">pays to be on YouTube<\/a>.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Monthly active users:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">2.5 billion<\/a><\/h4>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"426\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-youtube-620x426.png?resize=620%2C426&ssl=1\" alt=\"Estimated number of YouTube Shorts users in the United States from 2023 to 2027\" class=\"wp-image-485065\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-youtube-620x426.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-youtube-310x213.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-youtube.png 643w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><figcaption class=\"wp-element-caption\">Estimated number of YouTube Shorts users in the United States from 2023 to 2027<\/figcaption><\/figure>\n<p><em>Source: <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1459687\/us-youtube-shorts-us-viewers\/\">Statista<\/a><\/em><\/p>\n<p>Plus, YouTube Shorts are expected to reach 185 million U.S. viewers per month by 2026.<\/p>\n<h5 class=\"wp-block-heading\"><strong>Key Features: <\/strong><\/h5>\n<h4 class=\"wp-block-heading\"><strong>YouTube stats:<\/strong><\/h4>\n<p><strong>Want more? Try these <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/youtube-stats-marketers\/\">2024 YouTube stats.<\/a><\/strong><\/p>\n<h4 class=\"wp-block-heading\">\u00a0<strong>More YouTube resources: <\/strong><\/h4>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe title=\"10,000 SUBSCRIBERS SPECIAL! How we got ten thousand free YouTube subscribers PLUS PRIZES\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W6xpHrEfaj8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\"><span id=\"4_LinkedIn\"><a rel=\"nofollow\" id=\"post-484897-_l9h49wodkvss\"\/>4. LinkedIn<\/span><\/h3>\n<p>For brands with a professional audience\u2014<em>especially<\/em> B2B marketers focused on lead generation\u2014a <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-for-business\/\">LinkedIn marketing strategy<\/a> is key. LinkedIn is intentionally set up to be one of the most useful social platforms for businesses.<\/p>\n<p>Professionals are seeing more and more value in LinkedIn. The number of global users is projected to increase <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/forecasts\/1147197\/linkedin-users-in-the-world\">between 2024 and 2028 by 171.9 million users <\/a>(that\u2019s +22.3%)!<\/p>\n<h4 class=\"wp-block-heading\"><strong>Monthly active users: <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/pulse\/important-linkedin-statistics-data-trends-oleksii-bondar-pqlie\/\">310 million<\/a><\/h4>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"402\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-linkedin-620x402.png?resize=620%2C402&ssl=1\" alt=\"Countries with the highest LinkedIn audience reach as of April 2024\" class=\"wp-image-485060\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-linkedin-620x402.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-linkedin-310x201.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-linkedin.png 643w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><figcaption class=\"wp-element-caption\">Countries with the highest LinkedIn audience reach as of April 2024<\/figcaption><\/figure>\n<p><em>Source: <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/214707\/global-online-populations-with-highest-linkedin-penetration\/\">Statista<\/a><\/em><\/p>\n<p>As of April 2024, LinkedIn had an addressable advertising audience reach of 85.8% in the United States.<\/p>\n<h5 class=\"wp-block-heading\"><strong>Key features: <\/strong><\/h5>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe title=\"Linkedin Analytics DEEP DIVE (tutorial for beginners!)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UI6v9nrorME?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<h4 class=\"wp-block-heading\"><strong>LinkedIn stats:<\/strong><\/h4>\n<p><strong><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-statistics-business\/\">More LinkedIn stats<\/a> can be found here!<\/strong><\/p>\n<h4 class=\"wp-block-heading\"><strong>More LinkedIn resources: <\/strong><\/h4>\n<p><iframe src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7138252244063293440\" height=\"900\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"5_X_Twitter\"><a rel=\"nofollow\" id=\"post-484897-_75irncn4i09m\"\/>5. X (Twitter)<\/span><\/h3>\n<p>Everyone\u2019s favorite text-based platform is a gateway to viral marketing, an easy way to get your message out there, and offers endless opportunities to clap back at competitors.<\/p>\n<p>X lets you converse with your audience about the topics they care about and build those lucrative relationships.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Monthly active users:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.businessofapps.com\/data\/twitter-statistics\/\">421 million<\/a><\/h4>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"402\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-x-620x402.png?resize=620%2C402&ssl=1\" alt=\"Leading countries based on number of X (formerly Twitter) users as of April 2024\" class=\"wp-image-485055\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-x-620x402.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-x-310x201.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-x.png 643w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><figcaption class=\"wp-element-caption\">Leading countries based on number of X (formerly Twitter) users as of April 2024 <em>(in millions)<\/em><\/figcaption><\/figure>\n<p><em>Source: <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/242606\/number-of-active-twitter-users-in-selected-countries\/\">Statista<\/a><\/em><\/p>\n<p>X is particularly popular in the U.S., with an audience reach of <strong>106.23 million users<\/strong>.<\/p>\n<h5 class=\"wp-block-heading\"><strong>Key features: <\/strong><\/h5>\n<h4 class=\"wp-block-heading\"><strong>X stats:<\/strong><\/h4>\n<p><strong>Find more <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/twitter-statistics\/\">useful X (Twitter) stats<\/a> here.<\/strong><\/p>\n<h4 class=\"wp-block-heading\"><strong>More X (Twitter) resources: <\/strong><\/h4>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">nobody will remember:<br \/>\u2013 your salary<br \/>\u2013 how \u201cbusy you were\u201d<br \/>\u2013 how many hours you worked<\/p>\n<p>people will remember:<br \/>\u2013 your hilarious memes<br \/>\u2013 the typo in your social post<br \/>\u2013 your weird internet beef<\/p>\n<p>\u2014 Hootsuite \ud83e\udd89 (@hootsuite) <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/hootsuite\/status\/1826352113489944837?ref_src=twsrc%5Etfw\">August 21, 2024<\/a><\/p><\/blockquote>\n<h3 class=\"wp-block-heading\"><span id=\"6_TikTok\"><a rel=\"nofollow\" id=\"post-484897-_11kkbzoub182\"\/>6. TikTok<\/span><\/h3>\n<p><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/what-is-tiktok\/\">TikTok\u2019s<\/a> the app of choice for Gen Z. The app has massive influence over what\u2019s cool and what\u2019s not (<em>is it still cool to say cool?<\/em>).<\/p>\n<p>As a marketer, TikTok is one of the best channels out there for you to <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1299771\/tiktok-global-user-age-distribution\/\">reach millennials and Gen Z<\/a>. But you\u2019re going to want to have your TikTok strategy on point. There\u2019s nothing worse than, as the kids say, being cringe.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Monthly active users: <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\">1.5 billion<\/a><\/h4>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"440\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-tiktok-620x440.png?resize=620%2C440&ssl=1\" alt=\"Number of TikTok users in the United States from 2023 to 2027\" class=\"wp-image-485050\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-tiktok-620x440.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-tiktok-310x220.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-tiktok.png 643w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><figcaption class=\"wp-element-caption\">Number of TikTok users in the United States from 2023 to 2027 <em>(in millions)<\/em><\/figcaption><\/figure>\n<p><em>Source: <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1100836\/number-of-us-tiktok-users\/\">Statista<\/a><\/em><\/p>\n<p>TikTok is projected to reach more than 120 million users in the U.S. by 2027.<\/p>\n<h5 class=\"wp-block-heading\"><strong>Key features: <\/strong><\/h5>\n<h4 class=\"wp-block-heading\"><strong>TikTok stats:<\/strong><\/h4>\n<p><strong><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/tiktok-stats\/\">More TikTok stats for marketers<\/a> can be found here.<\/strong><\/p>\n<h4 class=\"wp-block-heading\"><strong>More TikTok resources: <\/strong><\/h4>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"\/>\n<div class=\"content-upgrade _bonusVariantContentUpgrade\t\t\t\t\t\tstyle-default\t\t\t\t\t\thas-image\" style=\"\t\t\t\t\tbackground-color: #dfffde;\t\t\t\t\tcolor: #012b3a;\t\t\t\t\t\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/offer\/blog\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<picture decoding=\"async\" class=\"image\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Best-Time-to-Post-Inpost-CTA.png.webp\"\/><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Best-Time-to-Post-Inpost-CTA.png?ssl=1\"\/>\n<\/picture>\n<\/p><\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;color:#012b3a;\"><br \/>\n\t\t\t\t\t\t\t\t\t\tAlways post at the right time\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p><span data-sheets-root=\"1\">Find out when your audience is online and optimize your posting schedule for maximum engagement. It\u2019s so easy.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/offer\/blog\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Start free 30-day trial\" target=\"_blank\">Start free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h3 class=\"wp-block-heading\"><span id=\"7_WhatsApp\"><a rel=\"nofollow\" id=\"post-484897-_bkfrf71qcf5\"\/>7. WhatsApp<\/span><\/h3>\n<p>This might be news to a lot of North Americans, but WhatsApp is one of the world\u2019s foremost social media apps.<\/p>\n<p>For businesses, WhatsApp\u2019s most appealing functions include streamlining <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-customer-service\/\">customer service conversations<\/a> and showcasing products in a catalog (essentially a digital storefront akin to Facebook Shop, though users must still leave the app to make purchases).<\/p>\n<h4 class=\"wp-block-heading\"><strong>Monthly active users of WhatsApp Business: <\/strong><br \/><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1401707\/whatsapp-business-mau-worldwide\/\">200 million+<\/a><\/h4>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-484924\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/whatsapp-unique-mobile-users-worldwide-620x431.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/whatsapp-unique-mobile-users-worldwide-310x216.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/whatsapp-unique-mobile-users-worldwide-768x534.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/whatsapp-unique-mobile-users-worldwide.png.webp 812w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"431\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/whatsapp-unique-mobile-users-worldwide-620x431.png?resize=620%2C431&ssl=1\" alt=\"\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/whatsapp-unique-mobile-users-worldwide-620x431.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/whatsapp-unique-mobile-users-worldwide-310x216.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/whatsapp-unique-mobile-users-worldwide-768x534.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/whatsapp-unique-mobile-users-worldwide.png 812w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture><figcaption class=\"wp-element-caption\">Number of unique WhatsApp mobile users worldwide from January 2020 to June 2024 <em>(in millions)<\/em><\/figcaption><\/figure>\n<p><em>Source: <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1306022\/whatsapp-global-unique-users\/\">Statista<\/a><\/em><\/p>\n<p>Plus, WhatsApp is estimated to have reached almost <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1306022\/whatsapp-global-unique-users\">three billion unique active users worldwide in June 2024<\/a>.<\/p>\n<h5 class=\"wp-block-heading\"><strong>Key features: <\/strong><\/h5>\n<h4 class=\"wp-block-heading\"><strong>WhatsApp stats:<\/strong><\/h4>\n<p><strong>Want more? Try these <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/whatsapp-stats\/\">WhatsApp stats for marketers.<\/a><\/strong><\/p>\n<h4 class=\"wp-block-heading\"><strong>More WhatsApp resources: <\/strong><\/h4>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe title=\"How to use catalog and collections on the WhatsApp Business app\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-VKL6ZHIDmM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\"><span id=\"8_WeChat\"><a rel=\"nofollow\" id=\"post-484897-_g3ilo9bj72t3\"\/>8. WeChat<\/span><\/h3>\n<p>WeChat is the dominant social network in China, but this super social media app goes beyond messaging. Users can message, video call, shop using <a rel=\"nofollow\" href=\"https:\/\/pay.weixin.qq.com\/index.php\/public\/wechatpay\/home\">WeChat Pay<\/a>, use government services, call rideshares, play games\u2014you name it.<\/p>\n<p>For businesses looking to expand their efforts in China, looking into <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/wechat-marketing\/\">WeChat marketing<\/a>\u2014whether that\u2019s advertising, influencer campaigns, in-app e-commerce, or building out a mini-app within WeChat\u2014will be an important step.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Monthly active users: <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/255778\/number-of-active-wechat-messenger-accounts\/\">1.3 billion<\/a><\/h4>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"440\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-wechat-620x440.png?resize=620%2C440&ssl=1\" alt=\"Most popular messenger apps worldwide in July 2024, by monthly downloads(in millions)\" class=\"wp-image-485040\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-wechat-620x440.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-wechat-310x220.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-wechat.png 643w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><figcaption class=\"wp-element-caption\">Most popular messenger apps worldwide in July 2024, by monthly downloads <em>(in millions)<\/em><\/figcaption><\/figure>\n<p><em>Source: <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1263360\/most-popular-messenger-apps-worldwide-by-monthly-downloads\/\">Statista<\/a><\/em><\/p>\n<h5 class=\"wp-block-heading\"><strong>Key features:<\/strong><\/h5>\n<ul class=\"wp-block-list\">\n<li><a rel=\"nofollow\" href=\"https:\/\/pay.weixin.qq.com\/index.php\/public\/wechatpay\">WeChat Pay<\/a><\/li>\n<li>WeChat Groups<\/li>\n<li>WeChat Search<\/li>\n<li>WeChat Moments<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\"><strong>WeChat stats:<\/strong><\/h4>\n<h4 class=\"wp-block-heading\"><strong>More WeChat resources: <\/strong><\/h4>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"483\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-MEdia-Apps--620x483.png?resize=620%2C483&ssl=1\" alt=\"WeChat screenshots showing Chat, Official Account, and Discover\" class=\"wp-image-484982\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-MEdia-Apps--620x483.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-MEdia-Apps--310x242.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-MEdia-Apps--768x598.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-MEdia-Apps-.png 996w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.thewechatagency.com\/what-is-wechat-marketing\/\"><em>thewechatagency<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"9_Pinterest\"><a rel=\"nofollow\" id=\"post-484897-_buq1k4a93u5\"\/>9. Pinterest<\/span><\/h3>\n<p>Pinterest, the digital vision board app, has a reputation as a positive, apolitical, moderated space for brands.<\/p>\n<p>People love browsing around Pinterest, saving products and ideas as they go. This puts them in a unique state for most social media channels; meaning, they\u2019re open to brands advertising directly to them.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Monthly active users: <\/strong><a rel=\"nofollow\" href=\"https:\/\/business.pinterest.com\/en-ca\/audience\/\">518 million<\/a><\/h4>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"440\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-pinterest-620x440.png?resize=620%2C440&ssl=1\" alt=\"Distribution of Pinterest users worldwide as of April 2024, by gender\" class=\"wp-image-485035\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-pinterest-620x440.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-pinterest-310x220.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-pinterest.png 643w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><figcaption class=\"wp-element-caption\">Distribution of Pinterest users worldwide as of April 2024, by gender<\/figcaption><\/figure>\n<p><em>Source: <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/248168\/gender-distribution-of-pinterest-users\/\">Statista<\/a><\/em><\/p>\n<p>69% of Pinterest users worldwide identify as female.<\/p>\n<h5 class=\"wp-block-heading\"><strong>Key features: <\/strong><\/h5>\n<h4 class=\"wp-block-heading\"><strong>Pinterest stats:<\/strong><\/h4>\n<p><strong>More <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/pinterest-statistics-for-business\/\">marketer-friendly Pinterest stats<\/a>.<\/strong><\/p>\n<h4 class=\"wp-block-heading\"><strong>More Pinterest resources: <\/strong><\/h4>\n<figure class=\"wp-block-image size-medium\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"554\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-media-apps-1-310x554.png?resize=310%2C554&ssl=1\" alt=\"UberEats ad on Pinterest social media app\" class=\"wp-image-484992\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-media-apps-1-310x554.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-media-apps-1.png 542w\" sizes=\"(max-width: 310px) 100vw, 310px\"\/><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.pinterest.ca\/\"><em>Pinterest<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"10_Reddit\"><a rel=\"nofollow\" id=\"post-484897-_3spzei4cetix\"\/>10. Reddit<\/span><\/h3>\n<p>In the age of AI-generated content and spammy search results, you can often find the truth on Reddit.<\/p>\n<p>Reddit is a community-driven platform where users have little time for overtly promotional advertising or BS from brands. <\/p>\n<p>This makes it the perfect platform for <em>genuinely<\/em> connecting with your audience (try posting something they\u2019d be interested in, like the NFL example below!). Or to do some <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/reddit-market-research\/\">research into what people <em>really<\/em> think of your brand<\/a>.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Monthly active users: <\/strong><a rel=\"nofollow\" href=\"https:\/\/statista.com\/forecasts\/1309791\/reddit-mau-worldwide\">1 billion<\/a><\/h4>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"440\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-reddit-620x440.png?resize=620%2C440&ssl=1\" alt=\"Average number of daily active users (DAU) on Reddit from 1st quarter 2021 to 2nd quarter 2024, by region\" class=\"wp-image-485010\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-reddit-620x440.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-reddit-310x220.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-reddit.png 643w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><figcaption class=\"wp-element-caption\">Average number of daily active users (DAU) on Reddit from 1st quarter 2021 to 2nd quarter 2024, by region <em>(in millions)<\/em><\/figcaption><\/figure>\n<p><em>Source: <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1453149\/reddit-quarterly-dau-by-region\/\">Statista<\/a><\/em><\/p>\n<p>During the second quarter of 2024, Reddit had approximately 45.5 million daily active users in the U.S. alone.<\/p>\n<h5 class=\"wp-block-heading\"><strong>Key Features: <\/strong><\/h5>\n<h4 class=\"wp-block-heading\"><strong>Reddit stats:<\/strong><\/h4>\n<h4 class=\"wp-block-heading\"><strong>More Reddit resources: <\/strong><\/h4>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"662\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-Media-Apps-2-620x662.png?resize=620%2C662&ssl=1\" alt=\"NFL on Reddit social media app\" class=\"wp-image-484997\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-Media-Apps-2-620x662.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-Media-Apps-2-310x331.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-Media-Apps-2-768x820.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-Media-Apps-2.png 1388w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.reddit.com\/r\/nfl\/comments\/1d505yc\/highlight_57_maurice_jonesdrew_levels_shawne\/\"><em>NFL on Reddit<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"11_Threads\"><a rel=\"nofollow\" id=\"post-484897-_63hphuk89yyw\"\/>11. Threads<\/span><\/h3>\n<p><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-definitions\/threads-app\/\">Threads<\/a>, Instagram\u2019s version of Twitter, had over 100 million new users join in the first week. This made <a rel=\"nofollow\" href=\"https:\/\/www.independent.co.uk\/tech\/instagram-threads-twitter-users-elon-musk-million-b2372336.html\">Threads the fastest-growing app<\/a> ever. It\u2019s arguably one of the more popular \u201cnew\u201d social media platforms in 2024.<\/p>\n<p>Marketers can use Threads to post text-based content to their followers and network at large. It\u2019s in the Meta family, meaning it\u2019s super easy to use and integrate with your existing digital strategy.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Monthly active users: <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1451377\/threads-global-quarterly-mau\/#:~:text=Threads%3A%20quarterly%20global%20MAUs%20Q1%202024&text=As%20of%20the%20first%20quarter,the%20third%20quarter%20of%202023.\">150 million<\/a><\/h4>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"440\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-threads-620x440.png?resize=620%2C440&ssl=1\" alt=\"Number of monthly active Threads users worldwide as of 2nd quarter 2024\" class=\"wp-image-485030\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-threads-620x440.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-threads-310x220.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-threads.png 643w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><figcaption class=\"wp-element-caption\">Number of monthly active Threads users worldwide as of 2nd quarter 2024 <em>(in millions)<\/em><\/figcaption><\/figure>\n<p><em>Source: <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1451377\/threads-global-quarterly-mau\/#:~:text=Threads%3A%20quarterly%20global%20MAUs%20Q1%202024&text=As%20of%20the%20first%20quarter,the%20third%20quarter%20of%202023.\">Statista<\/a><\/em><\/p>\n<h5 class=\"wp-block-heading\"><strong>Key Features: <\/strong><\/h5>\n<ul class=\"wp-block-list\">\n<li>Instagram sync: You can import your profile picture, name, bio, and link into Threads<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/help.instagram.com\/2467529163409127\">Paid Partnership<\/a>: You and your collab partners, like influencers, can mark posts as a \u201cPaid Partnership\u201d and tag your brand to show off your relationship<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/www.threads.net\/@zuck\/post\/CuW5-eWL34x\">Publicit\u00e9<\/a>, apparently, will come in the future<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\"><strong>Threads stats:<\/strong><\/h4>\n<h4 class=\"wp-block-heading\"><strong>More Threads resources: <\/strong><\/h4>\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"\/>\n<h3 class=\"wp-block-heading\"><span id=\"12_Messenger\"><a rel=\"nofollow\" id=\"post-484897-_bcnyk8pf0cr\"\/>12. Messenger<\/span><\/h3>\n<p><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-definitions\/messenger\/\">Messenger<\/a> is Meta\u2019s other messaging app. It\u2019s a little less popular than its sibling, WhatsApp, but it still holds its own with <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1230745\/facebook-messenger-annual-downloads-worldwide\/\">262.5 million downloads <\/a>in 2023. Not bad, not bad!<\/p>\n<p>Marketers can use Messenger as a way to provide online customer service to their audience. It\u2019s important to be available and communicative with your community, and Messenger gives you an easy way to do just that.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Monthly active users:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/258749\/most-popular-global-mobile-messenger-apps\/\">1.01 billion<\/a><\/h4>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"440\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-messenger-620x440.png?resize=620%2C440&ssl=1\" alt=\"Most popular global mobile messenger apps as of April 2024, based on number of monthly active users\" class=\"wp-image-485025\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-messenger-620x440.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-messenger-310x220.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-messenger.png 643w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><figcaption class=\"wp-element-caption\">Most popular global mobile messenger apps as of April 2024, based on number of monthly active users <em>(in millions)<\/em><\/figcaption><\/figure>\n<p><em>Source: <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/258749\/most-popular-global-mobile-messenger-apps\/\">Statista<\/a><\/em><\/p>\n<h5 class=\"wp-block-heading\"><strong>Key Features: <\/strong><\/h5>\n<h4 class=\"wp-block-heading\"><strong>Messenger stats:<\/strong><\/h4>\n<p><strong>More<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/facebook-messenger-stats\/\"> Facebook Messenger stats for marketers<\/a> you can use!<\/strong><\/p>\n<h4 class=\"wp-block-heading\"><strong>More Messenger resources: <\/strong><\/h4>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"489\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-Media-Apps-3-620x489.png?resize=620%2C489&ssl=1\" alt=\"Facebook messenger social app\" class=\"wp-image-485002\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-Media-Apps-3-620x489.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-Media-Apps-3-310x245.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-Media-Apps-3-768x606.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-Media-Apps-3.png 1506w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><span id=\"13_Snapchat\"><a rel=\"nofollow\" id=\"post-484897-_o0g56lyuhs6l\"\/>13. Snapchat<\/span><\/h3>\n<p>This camera-first, disappearing content app has existed since 2011. Owned by Snap Inc. (a rare company independent of the Facebook empire), Snapchat\u2019s Stories are a popular format that has been repeatedly cloned by competitors.<\/p>\n<p>You can use Snapchat to humanize your brand but don\u2019t just blast your promotional content out. Treat it like a two-way conversation and engage with the Snapchat community.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Daily active users: <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/545967\/snapchat-app-dau\/\">422 million<\/a> <\/h4>\n<p>(and yes, that says <em>daily<\/em> active users)<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"440\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-snapchat-620x440.png?resize=620%2C440&ssl=1\" alt=\"Number of daily active Snapchat users from 2nd quarter 2014 to 2nd quarter 2024\" class=\"wp-image-485020\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-snapchat-620x440.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-snapchat-310x220.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-snapchat.png 643w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><figcaption class=\"wp-element-caption\">Number of daily active Snapchat users from 2nd quarter 2014 to 2nd quarter 2024 <em>(in millions)<\/em><\/figcaption><\/figure>\n<p><em>Source: <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/545967\/snapchat-app-dau\/\">Statista<\/a><\/em><\/p>\n<h5 class=\"wp-block-heading\"><strong>Key Features: <\/strong><\/h5>\n<h4 class=\"wp-block-heading\"><strong>Snapchat stats:<\/strong><\/h4>\n<p><strong>Find more <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/snapchat-statistics-for-business\/\">statistical reasons to get your Snapchat<\/a> ducks in a row.<\/strong><\/p>\n<h4 class=\"wp-block-heading\"><strong>More Snapchat resources: <\/strong><\/h4>\n<h3 class=\"wp-block-heading\"><span id=\"14_Telegram\"><a rel=\"nofollow\" id=\"post-484897-_hvidsjxlv6fx\"\/>14. Telegram<\/span><\/h3>\n<p>Marketers shouldn\u2019t sleep on Telegram. It\u2019s super easy to use, has a global reach, and offers renowned privacy features. With Telegram, you can genuinely connect with your audience through groups, channels, and direct messages.<\/p>\n<h4 class=\"wp-block-heading\"><strong>Monthly active users: <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">900 million<\/a><\/h4>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"440\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-telegram-620x440.png?resize=620%2C440&ssl=1\" alt=\"Most downloaded mobile apps from the Google Play Store worldwide in March 2024\" class=\"wp-image-485015\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-telegram-620x440.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-telegram-310x220.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/social-media-apps-telegram.png 643w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><figcaption class=\"wp-element-caption\">Most downloaded mobile apps from the Google Play Store worldwide in March 2024 <em>(in millions)<\/em><\/figcaption><\/figure>\n<p><em>Source: <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1448018\/global-leading-android-downloaded-mobile-apps\/\">Statista<\/a><\/em><\/p>\n<p>Telegram was also the fifth-most downloaded mobile app from the Google Play Store in March 2024.<\/p>\n<h5 class=\"wp-block-heading\"><strong>Key Features: <\/strong><\/h5>\n<h4 class=\"wp-block-heading\"><strong>Telegram stats:<\/strong><\/h4>\n<h4 class=\"wp-block-heading\"><strong>More Telegram resources: <\/strong><\/h4>\n<figure class=\"wp-block-image size-medium\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"278\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-media-apps-4-310x278.png?resize=310%2C278&ssl=1\" alt=\"Telegram new social media app\" class=\"wp-image-484987\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-media-apps-4-310x278.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-media-apps-4-620x557.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-media-apps-4-768x690.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Social-media-apps-4.png 1198w\" sizes=\"(max-width: 310px) 100vw, 310px\"\/><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/telegram.tips\/blog\/no-ads-in-public-channels-sponsored-messages-are-shown-in-some-large-public-channels-these-pri\/\"><em>Telegram<\/em><\/a><\/p>\n<h2 class=\"wp-block-heading\">One social media app to manage (practically) every other social media app<\/h2>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/plans\">Hootsuite<\/a><\/h3>\n<p>Most brands use multiple social media sites as part of their digital strategy. As a content creator or marketing professional, you need to publish content and track notifications and messages across multiple platforms.<\/p>\n<p>Luckily, that\u2019s exactly what we do best.<\/p>\n<p>Hootsuite helps you get better at social media marketing on many of the top social media apps, including:<\/p>\n<ul class=\"wp-block-list\">\n<li>Facebook<\/li>\n<li>Instagram<\/li>\n<li>TikTok<\/li>\n<li>X (formerly Twitter)<\/li>\n<li>YouTube<\/li>\n<li>LinkedIn<\/li>\n<li>Pinterest<\/li>\n<li>Threads<\/li>\n<li>WhatsApp<\/li>\n<li>and more!<\/li>\n<\/ul>\n<p>It will save you time <em>and<\/em> level up your social media marketing efforts.<\/p>\n<p>Watch the video below to see how Hootsuite works.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe title=\"How to Use Hootsuite in 4 Minutes!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B1dcIHwb-to?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<p class=\"has-text-align-left\"><b>Ready to manage all your social media apps in one place? Try the tool trusted by thousands of social pros free or request a demo today.<\/b><\/p>\n<div class=\"side-rail-container\">\n<div class=\"side-rail-cta-inner-wrapper\">\n<div class=\"side-rail-cta style-default  rail-light\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"icon\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/plugins\/hs-content-upgrades\/images\/guide-icon.svg\"> --><\/p>\n<p>Do it better with <strong>Hootsuite<\/strong>, the <strong>all-in-one social media tool. <\/strong>Stay on top of things, grow, and beat the competition.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/blog.hootsuite.com\/best-social-media-apps-list\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Are you creating a social media marketing strategy and need to figure out what the many social media applications can do to help you reach your target audience? Then you need to know what the world\u2019s most popular social media apps can do for you. Listing the \u201ctop ten social apps\u201d is so last year. [&hellip;]<\/p>","protected":false},"author":3,"featured_media":8587,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 14 Best Social Media Apps for Marketers in 2024 - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/the-14-best-social-media-apps-for-marketers-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 14 Best Social Media Apps for Marketers in 2024 - OK Design\" \/>\n<meta property=\"og:description\" content=\"Are you creating a social media marketing strategy and need to figure out what the many social media applications can do to help you reach your target audience? 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