{"id":8667,"date":"2024-09-11T17:51:55","date_gmt":"2024-09-11T17:51:55","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/"},"modified":"2024-09-11T17:51:55","modified_gmt":"2024-09-11T17:51:55","slug":"nearly-half-of-us-consumers-feel-ignored-by-marketers","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/","title":{"rendered":"Nearly half of US consumers feel ignored by marketers"},"content":{"rendered":"


\n<\/p>\n

\n

Do your customers feel like you\u2019re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers.<\/p>\n

And it\u2019s not that consumers aren\u2019t hearing from brands. Part of the problem is they\u2019re inundated with ads and worry about being tracked online. A full 67% of consumers said they hate being \u201ctrailed\u201d by targeted ads. Seven out of 10 consumers said the ads are irrelevant despite being targeted.<\/p>\n

These insights came from research by iHeartMedia in partnership with Malcolm Gladwell\u2019s Pushkin Industries. Morning Consult, Advertiser Perceptions and Critical Mass Media also contributed to the research.<\/p>\n

Why we care.<\/strong> It\u2019s not only brand marketers who preach the importance of having a conversation with customers \u2014 the customers expect it, too. Both sides seek a connection that draws on shared values and beliefs. That means ensuring customers are approached with the right messages and ads, and knowing which customers are among the 44% that feel ignored.\u00a0\u00a0<\/p>\n

Out-of-touch marketers.<\/strong> Consumers are aware that marketers have data on their interests and purchases. Irrelevant ads show that marketers are out of touch with customers despite all the information they have.<\/p>\n

That\u2019s at least the premise behind the divide in iHeartMedia\u2019s study, which surveyed 237 marketers and nearly 4,000 consumers in separate polls. For instance, it found that consumers seek approval and conduct research to make purchases of $100 or more, while marketers make purchases exceeding $1,000 without permission from others and in a matter of hours or days.<\/p>\n

\u201cToday\u2019s consumers are acutely aware of their social and economic environment and hold higher expectations for the brands that target them, sometimes relentlessly, based on the very traits that define their individuality,\u201d said Gladwell, in a release.<\/p>\n

Consumer values.<\/strong> Consumers also show more interest in certain personal values than marketers do. Here is the breakdown of how many in each cohort find specific values of the utmost importance.<\/p>\n

\"Iheartmedia\"Iheartmedia
Image: iHeartMedia, \u201cThe New American Consumer 2.0.\u201d<\/em><\/figcaption><\/figure>\n

The proportion of consumers who find religion a \u201ctop important value\u201d is twice as high as marketers (30% versus 15%). The disparity is nearly as great for \u201claw and order\u201d \u2014 28% of consumers; 16% of marketers.<\/p>\n

Opportunities.<\/strong> Brands that demonstrate they understand customers\u2019 expectations and values can win over many customers who are, frankly, turned off.<\/p>\n

Seventy-two percent of consumers said they don\u2019t want to buy from brands that ignore them, and 75% are willing to pay more for brands that share their values.<\/p>\n

The bottom line: Marketers need to pay more attention to customer values and preferences, so brands can take action. In a polarizing election year, it might even be worth the risk of weighing in on hot-button issues, if they align with your company\u2019s values.<\/p>\n

Dig deeper: <\/em><\/strong>Intense election ad buying could upend marketers\u2019 holiday plans<\/em><\/strong><\/a><\/p>\n<\/div>\n


\n
Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"

Do your customers feel like you\u2019re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it\u2019s not that consumers aren\u2019t hearing from brands. Part of the problem is they\u2019re inundated with ads and worry about being tracked online. A full 67% of consumers said they […]<\/p>","protected":false},"author":3,"featured_media":7519,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"\nNearly half of US consumers feel ignored by marketers - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nearly half of US consumers feel ignored by marketers\" \/>\n<meta property=\"og:description\" content=\"Do your customers feel like you\u2019re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it\u2019s not that consumers aren\u2019t hearing from brands. Part of the problem is they\u2019re inundated with ads and worry about being tracked online. A full 67% of consumers said they […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/fr\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-11T17:51:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/05\/How-to-identify-and-capitalize-on-your-ideal-customers-pain-points-800x450.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"Nearly half of US consumers feel ignored by marketers\",\"datePublished\":\"2024-09-11T17:51:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/\"},\"wordCount\":473,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/How-to-identify-and-capitalize-on-your-ideal-customers-pain-points-800x450.png?fit=800%2C450&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/\",\"url\":\"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/\",\"name\":\"Nearly half of US consumers feel ignored by marketers - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/How-to-identify-and-capitalize-on-your-ideal-customers-pain-points-800x450.png?fit=800%2C450&ssl=1\",\"datePublished\":\"2024-09-11T17:51:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/How-to-identify-and-capitalize-on-your-ideal-customers-pain-points-800x450.png?fit=800%2C450&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/How-to-identify-and-capitalize-on-your-ideal-customers-pain-points-800x450.png?fit=800%2C450&ssl=1\",\"width\":800,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nearly half of US consumers feel ignored by marketers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/fr\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Nearly half of US consumers feel ignored by marketers - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/fr\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/","og_locale":"fr_CA","og_type":"article","og_title":"Nearly half of US consumers feel ignored by marketers","og_description":"Do your customers feel like you\u2019re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it\u2019s not that consumers aren\u2019t hearing from brands. Part of the problem is they\u2019re inundated with ads and worry about being tracked online. A full 67% of consumers said they […]","og_url":"https:\/\/okdesign.ca\/fr\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-09-11T17:51:55+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/05\/How-to-identify-and-capitalize-on-your-ideal-customers-pain-points-800x450.png","type":"image\/png"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"OK Design","Estimation du temps de lecture":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"Nearly half of US consumers feel ignored by marketers","datePublished":"2024-09-11T17:51:55+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/"},"wordCount":473,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/How-to-identify-and-capitalize-on-your-ideal-customers-pain-points-800x450.png?fit=800%2C450&ssl=1","articleSection":["Agency"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/","url":"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/","name":"Nearly half of US consumers feel ignored by marketers - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/How-to-identify-and-capitalize-on-your-ideal-customers-pain-points-800x450.png?fit=800%2C450&ssl=1","datePublished":"2024-09-11T17:51:55+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/How-to-identify-and-capitalize-on-your-ideal-customers-pain-points-800x450.png?fit=800%2C450&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/How-to-identify-and-capitalize-on-your-ideal-customers-pain-points-800x450.png?fit=800%2C450&ssl=1","width":800,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/nearly-half-of-us-consumers-feel-ignored-by-marketers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"Nearly half of US consumers feel ignored by marketers"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/fr\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/05\/How-to-identify-and-capitalize-on-your-ideal-customers-pain-points-800x450.png?fit=800%2C450&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/8667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/comments?post=8667"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/8667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media\/7519"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media?parent=8667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/categories?post=8667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/tags?post=8667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}