{"id":8669,"date":"2024-09-11T23:00:45","date_gmt":"2024-09-11T23:00:45","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/healthcare-social-media-benchmarks-q3-2024-research\/"},"modified":"2024-09-11T23:00:45","modified_gmt":"2024-09-11T23:00:45","slug":"healthcare-social-media-benchmarks-q3-2024-research","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/healthcare-social-media-benchmarks-q3-2024-research\/","title":{"rendered":"Healthcare social media benchmarks: Q3 2024 research"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>How do you know the \u201cright\u201d number of engagements to expect on your social posts? Is 100 likes a lot or a little? And when is the best time to post?<\/p>\n<p>The answer is, it depends \u2014\u00a0on your industry, the social networks you use, your audience demographics, and many more nuanced factors.<\/p>\n<p>But social media benchmarks can help you get pretty close to a more concrete answer. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing \u2014\u00a0and a better sense of what those 100 likes really mean.<\/p>\n<p>Keep reading for\u00a0<strong>fresh 2024 benchmarks\u00a0for the healthcare, pharma, and biotech industries<\/strong> that will help you understand how your social results stack up right now.<\/p>\n<p><strong>Psst:<\/strong> Once you grab your benchmarks, head to our <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-health-care\/\">guide to using social media for healthcare marketing<\/a> to find out how to action these insights.<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;has-image&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;background-color: #012b3a;&#9;&#9;&#9;&#9;&#9;color: #ffffff;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/blog\/request-demo\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" fetchpriority=\"high\" width=\"726\" height=\"631\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/05\/Hootsuite_Product-Popups_5.png?resize=726%2C631&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" width=\"726\" height=\"631\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/05\/Hootsuite_Product-Popups_5.png?resize=726%2C631&#038;ssl=1\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;color:#ffffff;\"><br \/>\n\t\t\t\t\t\t\t\t\t\tThe Most Trusted Social Media Tool for Healthcare\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Create and publish posts. Talk to patients and prospects. Measure ROI. Save time and grow faster.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:897,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\">Create and publish posts. Talk to patients and prospects. Measure ROI. Save time and grow faster.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/blog\/request-demo\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Book a demo\" target=\"_blank\">Book a demo<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"Best_times_to_post_on_social_media_for_healthcare\">Best times to post on social media for healthcare<\/span><\/h2>\n<p>Below, you\u2019ll find recommendations for the best times to post on Instagram, Facebook, and LinkedIn for maximum engagement. <\/p>\n<p><strong>Note:<\/strong> Time of day was localized across 118 countries where sample data came from, i.e. the graphs are accurate across time zones.<\/p>\n<h3 class=\"wp-block-heading\">Best time to post on Facebook<\/h3>\n<p>According to our research, 2-5pm on Tuesdays and 2-6pm on Fridays are the best times for healthcare organizations to post on Facebook.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486517\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-Facebook-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-Facebook-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-Facebook-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-Facebook.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20413'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"413\" alt=\"Heatmap illustrating the best times to post on Facebook in the healthcare industry for maximum audience engagement.\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-Facebook-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-Facebook-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-Facebook-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-Facebook.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-Facebook-620x413.png?resize=620%2C413&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486517\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-Facebook-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-Facebook-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-Facebook-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-Facebook.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-Facebook-620x413.png?resize=620%2C413&#038;ssl=1\" alt=\"Heatmap illustrating the best times to post on Facebook in the healthcare industry for maximum audience engagement.\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-Facebook-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-Facebook-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-Facebook-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-Facebook.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<h3 class=\"wp-block-heading\">Best time to post on Instagram<\/h3>\n<p>Traditional work hours (8am to 5pm) on Tuesdays and Thursdays are the best times for healthcare organizations to post on Instagram.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486522\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Best-time-to-post-on-Instagram--620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Best-time-to-post-on-Instagram--310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Best-time-to-post-on-Instagram--768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Best-time-to-post-on-Instagram-.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20413'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" alt=\"Heatmap illustrating the best times to post on Instagram in the healthcare industry for maximum audience engagement.\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Best-time-to-post-on-Instagram--620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Best-time-to-post-on-Instagram--310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Best-time-to-post-on-Instagram--768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Best-time-to-post-on-Instagram-.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Best-time-to-post-on-Instagram--620x413.png?resize=620%2C413&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486522\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Best-time-to-post-on-Instagram--620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Best-time-to-post-on-Instagram--310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Best-time-to-post-on-Instagram--768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Best-time-to-post-on-Instagram-.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Best-time-to-post-on-Instagram--620x413.png?resize=620%2C413&#038;ssl=1\" alt=\"Heatmap illustrating the best times to post on Instagram in the healthcare industry for maximum audience engagement.\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Best-time-to-post-on-Instagram--620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Best-time-to-post-on-Instagram--310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Best-time-to-post-on-Instagram--768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Best-time-to-post-on-Instagram-.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<h3 class=\"wp-block-heading\">Best time to post on LinkedIn<\/h3>\n<p>According to our research, 8 am on Tuesdays and Fridays are the best times for healthcare organizations to post on LinkedIn. Surprisingly, content posted after 10 pm on Thursdays and Fridays also seems to generate higher than average engagement. <\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486527\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-LinkedIn-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-LinkedIn-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-LinkedIn-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-LinkedIn.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20413'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" alt=\"Heatmap illustrating the best times to post on LinkedIn in the healthcare industry for maximum audience engagement.\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-LinkedIn-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-LinkedIn-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-LinkedIn-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-LinkedIn.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-LinkedIn-620x413.png?resize=620%2C413&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486527\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-LinkedIn-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-LinkedIn-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-LinkedIn-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-LinkedIn.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-LinkedIn-620x413.png?resize=620%2C413&#038;ssl=1\" alt=\"Heatmap illustrating the best times to post on LinkedIn in the healthcare industry for maximum audience engagement.\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-LinkedIn-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-LinkedIn-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-LinkedIn-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-best-time-to-post-on-LinkedIn.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<h2 class=\"wp-block-heading\"><span id=\"How_often_should_you_post_on_social_media_in_healthcare\">How often should you post on social media in healthcare?<\/span><\/h2>\n<p>Every organization\u2019s posting schedule is unique, and you should test different posting frequencies to find out what works best for your audience. That said, these industry-specific stats will help you find a data-informed starting point. <\/p>\n<p>Our research found that healthcare, pharma, and biotech organizations post on Facebook more often than on any other social platform \u2014\u00a0an average of 20 times a week! TikTok sits on the opposite side of the scale, with only 2 weekly uploads. <\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486547\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Posting-Frequency--620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Posting-Frequency--310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Posting-Frequency--768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Posting-Frequency-.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20465'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" alt=\"Average posting frequency on social media in the healthcare industry: Facebook, Instagram, X, LinkedIn, and TikTok, September 2024\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Posting-Frequency--620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Posting-Frequency--310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Posting-Frequency--768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Posting-Frequency-.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Posting-Frequency--620x465.png?resize=620%2C465&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486547\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Posting-Frequency--620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Posting-Frequency--310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Posting-Frequency--768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Posting-Frequency-.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Posting-Frequency--620x465.png?resize=620%2C465&#038;ssl=1\" alt=\"Average posting frequency on social media in the healthcare industry: Facebook, Instagram, X, LinkedIn, and TikTok, September 2024\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Posting-Frequency--620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Posting-Frequency--310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Posting-Frequency--768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Posting-Frequency-.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>Below, you\u2019ll find network-specific data that illustrates how posting frequency corresponds to overall engagement rates.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486532\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-Posting-Frequency-Engagement-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-Posting-Frequency-Engagement-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-Posting-Frequency-Engagement-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-Posting-Frequency-Engagement.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20465'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" alt=\"Posting frequency and engagement rates on Facebook: Healthcare Industry, September 2024\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-Posting-Frequency-Engagement-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-Posting-Frequency-Engagement-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-Posting-Frequency-Engagement-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-Posting-Frequency-Engagement.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-Posting-Frequency-Engagement-620x465.png?resize=620%2C465&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486532\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-Posting-Frequency-Engagement-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-Posting-Frequency-Engagement-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-Posting-Frequency-Engagement-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-Posting-Frequency-Engagement.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-Posting-Frequency-Engagement-620x465.png?resize=620%2C465&#038;ssl=1\" alt=\"Posting frequency and engagement rates on Facebook: Healthcare Industry, September 2024\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-Posting-Frequency-Engagement-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-Posting-Frequency-Engagement-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-Posting-Frequency-Engagement-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-Posting-Frequency-Engagement.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>On Facebook, performance depends on the content you post more than it does on how often you post. Organizations that posted only twice a week have seen similar engagement rates to those posting up to 17 times per week. <\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486537\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-Posting-Frequency-Engagement-Rate-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-Posting-Frequency-Engagement-Rate-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-Posting-Frequency-Engagement-Rate-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-Posting-Frequency-Engagement-Rate.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20465'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" alt=\"Posting frequency and engagement rates on Instagram: Healthcare Industry, September 2024\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-Posting-Frequency-Engagement-Rate-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-Posting-Frequency-Engagement-Rate-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-Posting-Frequency-Engagement-Rate-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-Posting-Frequency-Engagement-Rate.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-Posting-Frequency-Engagement-Rate-620x465.png?resize=620%2C465&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486537\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-Posting-Frequency-Engagement-Rate-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-Posting-Frequency-Engagement-Rate-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-Posting-Frequency-Engagement-Rate-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-Posting-Frequency-Engagement-Rate.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-Posting-Frequency-Engagement-Rate-620x465.png?resize=620%2C465&#038;ssl=1\" alt=\"Posting frequency and engagement rates on Instagram: Healthcare Industry, September 2024\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-Posting-Frequency-Engagement-Rate-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-Posting-Frequency-Engagement-Rate-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-Posting-Frequency-Engagement-Rate-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-Posting-Frequency-Engagement-Rate.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>On Instagram, you\u2019re most likely to keep your audience engaged if you keep your posting schedule busy and consistent. 13 posts a week seems to be the sweet spot!<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486542\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-Posting-Frequency-Engagement-Rate-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-Posting-Frequency-Engagement-Rate-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-Posting-Frequency-Engagement-Rate-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-Posting-Frequency-Engagement-Rate.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20465'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" alt=\"Posting frequency and engagement rates on LinkedIn: Healthcare Industry, September 2024\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-Posting-Frequency-Engagement-Rate-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-Posting-Frequency-Engagement-Rate-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-Posting-Frequency-Engagement-Rate-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-Posting-Frequency-Engagement-Rate.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-Posting-Frequency-Engagement-Rate-620x465.png?resize=620%2C465&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486542\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-Posting-Frequency-Engagement-Rate-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-Posting-Frequency-Engagement-Rate-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-Posting-Frequency-Engagement-Rate-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-Posting-Frequency-Engagement-Rate.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-Posting-Frequency-Engagement-Rate-620x465.png?resize=620%2C465&#038;ssl=1\" alt=\"Posting frequency and engagement rates on LinkedIn: Healthcare Industry, September 2024\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-Posting-Frequency-Engagement-Rate-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-Posting-Frequency-Engagement-Rate-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-Posting-Frequency-Engagement-Rate-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-Posting-Frequency-Engagement-Rate.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>On LinkedIn, companies posting 9 times a week see the highest average engagement on their posts\u2026 <\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486552\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-X-Posting-Frequency-Engagement-Rate-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-X-Posting-Frequency-Engagement-Rate-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-X-Posting-Frequency-Engagement-Rate-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-X-Posting-Frequency-Engagement-Rate.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20465'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" alt=\"Posting frequency and engagement rates on X (Twitter): Healthcare Industry, September 2024\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-X-Posting-Frequency-Engagement-Rate-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-X-Posting-Frequency-Engagement-Rate-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-X-Posting-Frequency-Engagement-Rate-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-X-Posting-Frequency-Engagement-Rate.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-X-Posting-Frequency-Engagement-Rate-620x465.png?resize=620%2C465&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486552\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-X-Posting-Frequency-Engagement-Rate-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-X-Posting-Frequency-Engagement-Rate-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-X-Posting-Frequency-Engagement-Rate-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-X-Posting-Frequency-Engagement-Rate.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-X-Posting-Frequency-Engagement-Rate-620x465.png?resize=620%2C465&#038;ssl=1\" alt=\"Posting frequency and engagement rates on X (Twitter): Healthcare Industry, September 2024\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-X-Posting-Frequency-Engagement-Rate-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-X-Posting-Frequency-Engagement-Rate-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-X-Posting-Frequency-Engagement-Rate-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-X-Posting-Frequency-Engagement-Rate.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>\u2026 whereas on X (formerly Twitter), 3 posts a week are enough to keep engagement rates high. <\/p>\n<h2 class=\"wp-block-heading\"><span id=\"Average_engagement_rates_in_healthcare\">Average engagement rates in healthcare<\/span><\/h2>\n<p>Wondering if your engagement rates are high enough? Here are the industry averages across all major social networks as of September 2024:<\/p>\n<ul class=\"wp-block-list\">\n<li>Facebook: 5.9%<\/li>\n<li>Instagram: 5%<\/li>\n<li>X (Twitter): 3.4%<\/li>\n<li>LinkedIn: 2.2%<\/li>\n<li>TikTok: 2%<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486561\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Social-media-engagement-rates-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Social-media-engagement-rates-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Social-media-engagement-rates-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Social-media-engagement-rates.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20465'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" alt=\"Average social media engagement rates in the healthcare industry, September 2024: Facebook, Instagram, X (Twitter), LinkedIn, TikTok\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Social-media-engagement-rates-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Social-media-engagement-rates-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Social-media-engagement-rates-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Social-media-engagement-rates.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Social-media-engagement-rates-620x465.png?resize=620%2C465&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486561\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Social-media-engagement-rates-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Social-media-engagement-rates-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Social-media-engagement-rates-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Social-media-engagement-rates.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Social-media-engagement-rates-620x465.png?resize=620%2C465&#038;ssl=1\" alt=\"Average social media engagement rates in the healthcare industry, September 2024: Facebook, Instagram, X (Twitter), LinkedIn, TikTok\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Social-media-engagement-rates-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Social-media-engagement-rates-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Social-media-engagement-rates-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Social-media-engagement-rates.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<h2 class=\"wp-block-heading\"><span id=\"What_should_healthcare_organizations_post_on_social_media\">What should healthcare organizations post on social media?<\/span><\/h2>\n<p>Different social networks offer different content formats \u2014\u00a0but how do you decide which should dominate your content mix?<\/p>\n<p>Here\u2019s what our research says. <\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486566\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-types-of-content-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-types-of-content-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-types-of-content-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-types-of-content.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20413'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" alt=\"Most engaging types of content on Facebook: Halthcare Industry, September 2024\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-types-of-content-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-types-of-content-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-types-of-content-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-types-of-content.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-types-of-content-620x413.png?resize=620%2C413&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486566\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-types-of-content-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-types-of-content-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-types-of-content-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-types-of-content.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-types-of-content-620x413.png?resize=620%2C413&#038;ssl=1\" alt=\"Most engaging types of content on Facebook: Halthcare Industry, September 2024\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-types-of-content-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-types-of-content-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-types-of-content-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Facebook-types-of-content.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>On Facebook, album posts generate the most engagement \u2014\u00a0followed by posts with links, photos, and videos. <\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486571\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-type-of-content-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-type-of-content-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-type-of-content-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-type-of-content.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20413'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" alt=\"Most engaging types of content on Instagram: Halthcare Industry, September 2024\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-type-of-content-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-type-of-content-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-type-of-content-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-type-of-content.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-type-of-content-620x413.png?resize=620%2C413&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486571\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-type-of-content-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-type-of-content-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-type-of-content-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-type-of-content.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-type-of-content-620x413.png?resize=620%2C413&#038;ssl=1\" alt=\"Most engaging types of content on Instagram: Halthcare Industry, September 2024\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-type-of-content-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-type-of-content-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-type-of-content-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Instagram-type-of-content.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>Instagram users particularly enjoy carousel posts, which \u2014 in healthcare\u00a0\u2014 generate double the engagement of Reels.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486576\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-types-of-content-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-types-of-content-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-types-of-content-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-types-of-content.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20413'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" alt=\"Most engaging types of content on LinkedIn: Halthcare Industry, September 2024\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-types-of-content-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-types-of-content-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-types-of-content-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-types-of-content.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-types-of-content-620x413.png?resize=620%2C413&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486576\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-types-of-content-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-types-of-content-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-types-of-content-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-types-of-content.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-types-of-content-620x413.png?resize=620%2C413&#038;ssl=1\" alt=\"Most engaging types of content on LinkedIn: Halthcare Industry, September 2024\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-types-of-content-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-types-of-content-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-types-of-content-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-LinkedIn-types-of-content.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>On LinkedIn, posts with photos and videos outperform posts with links or text only. <\/p>\n<h2 class=\"wp-block-heading\"><span id=\"Healthcare_follower_growth_rate\">Healthcare follower growth rate<\/span><\/h2>\n<p>If your social media strategy revolves around growing your audience, make sure you\u2019re setting realistic goals. Here is how other healthcare organizations are doing in Q3 2024:<\/p>\n<ul class=\"wp-block-list\">\n<li>LinkedIn: 0.55%<\/li>\n<li>Instagram: 0.56%<\/li>\n<li>X (Twitter): 0.26%<\/li>\n<li>Facebook: 0.17%<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486581\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Weekly-Follower-Growth-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Weekly-Follower-Growth-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Weekly-Follower-Growth-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Weekly-Follower-Growth.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20465'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" alt=\"Weekly follower growth in the healthcare industry: September 2024, LinkedIn, Instagram, X, and Facebook\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Weekly-Follower-Growth-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Weekly-Follower-Growth-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Weekly-Follower-Growth-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Weekly-Follower-Growth.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Weekly-Follower-Growth-620x465.png?resize=620%2C465&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486581\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Weekly-Follower-Growth-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Weekly-Follower-Growth-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Weekly-Follower-Growth-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Weekly-Follower-Growth.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Weekly-Follower-Growth-620x465.png?resize=620%2C465&#038;ssl=1\" alt=\"Weekly follower growth in the healthcare industry: September 2024, LinkedIn, Instagram, X, and Facebook\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Weekly-Follower-Growth-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Weekly-Follower-Growth-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Weekly-Follower-Growth-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Healthcare-Weekly-Follower-Growth.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><strong>Hootsuite is the most trusted social media management tool for healthcare organizations. Schedule content and reply to comments across all your social profiles, use powerful social listening tools, and stay compliant with Proofpoint security \u2014 all with ROI-proving analytics to push growth to the next level. Try it today.<\/strong><\/p>\n<div class=\"side-rail-container\">\n<div class=\"side-rail-cta-inner-wrapper\">\n<div class=\"side-rail-cta style-default  rail-light\">\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Attract new patients, grow your reputation, and stay compliant with the most trusted social media tool for healthcare.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:897,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\" data-sheets-textstyleruns=\"{&quot;1&quot;:0}\uee10{&quot;1&quot;:68,&quot;2&quot;:{&quot;5&quot;:1}}\uee10{&quot;1&quot;:117}\">Attract new patients, grow your reputation, and stay compliant with Hootsuite, <strong>the most trusted social media tool for healthcare<\/strong>.<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/blog.hootsuite.com\/healthcare-social-media-benchmarks\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>How do you know the \u201cright\u201d number of engagements to expect on your social posts? Is 100 likes a lot or a little? And when is the best time to post? The answer is, it depends \u2014\u00a0on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media [&hellip;]<\/p>","protected":false},"author":3,"featured_media":8670,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Healthcare social media benchmarks: Q3 2024 research - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/healthcare-social-media-benchmarks-q3-2024-research\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Healthcare social media benchmarks: Q3 2024 research\" \/>\n<meta property=\"og:description\" content=\"How do you know the \u201cright\u201d number of engagements to expect on your social posts? 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