{"id":8705,"date":"2024-09-16T22:56:28","date_gmt":"2024-09-16T22:56:28","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/q3-2024-research-and-benchmarks\/"},"modified":"2024-09-16T22:56:28","modified_gmt":"2024-09-16T22:56:28","slug":"q3-2024-research-and-benchmarks","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/q3-2024-research-and-benchmarks\/","title":{"rendered":"Q3 2024 research and benchmarks"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what\u2019s the optimal time to share your content?<\/p>\n<p>Unfortunately, there\u2019s no one-size-fits-all answer. It all comes down to factors like your industry, the platforms you\u2019re active on, and the makeup of your audience.<\/p>\n<p>That\u2019s where social media benchmarks come into play. These numbers provide a snapshot of what\u2019s typical for your industry in terms of engagement and growth, helping you see how your efforts measure up.<\/p>\n<p>Keep reading for\u00a0<strong>fresh 2024 benchmarks\u00a0for the education sector<\/strong> that will help you put your results in perspective.<\/p>\n<p><strong>Psst:<\/strong> Once you grab your benchmarks, head to our <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-in-education\/\">guide to using social media for marketing in education<\/a> to find out how to action these insights.<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;has-image&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;background-color: #012b3a;&#9;&#9;&#9;&#9;&#9;color: #ffffff;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/blog\/request-demo\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" fetchpriority=\"high\" width=\"726\" height=\"631\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/05\/Hootsuite_Product-Popups_5.png?resize=726%2C631&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" width=\"726\" height=\"631\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/05\/Hootsuite_Product-Popups_5.png?resize=726%2C631&#038;ssl=1\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;color:#ffffff;\"><br \/>\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool for Education\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Meet students where they're at with the tool that makes it easy to engage, recruit, schedule, measure, and win.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:899,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:14281427},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\">Meet students where they\u2019re at with the tool that makes it easy to engage, recruit, schedule, measure, and win.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/blog\/request-demo\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Book a Demo\" target=\"_blank\">Book a Demo<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"Best_times_to_post_on_social_media_for_education\">Best times to post on social media for education<\/span><\/h2>\n<p>Below, you\u2019ll find recommendations for the best times to post on Instagram, Facebook, X (formerly Twitter), and LinkedIn for maximum engagement.<\/p>\n<p><strong>Note:<\/strong> Time of day was localized across 118 countries where sample data came from, i.e. the graphs are accurate across time zones.<\/p>\n<h3 class=\"wp-block-heading\">Best time to post on Facebook<\/h3>\n<p>According to our research, Monday and Thursday evenings (8-10 pm) are the best times for educational institutions to post on Facebook.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-487981\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-Facebook-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-Facebook-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-Facebook-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-Facebook.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20413'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"413\" alt=\"Best times to post on Facebook for maximum engagement in the education sector: Heatmap with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-Facebook-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-Facebook-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-Facebook-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-Facebook.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-Facebook-620x413.png?resize=620%2C413&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-487981\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-Facebook-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-Facebook-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-Facebook-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-Facebook.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-Facebook-620x413.png?resize=620%2C413&#038;ssl=1\" alt=\"Best times to post on Facebook for maximum engagement in the education sector: Heatmap with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-Facebook-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-Facebook-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-Facebook-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-Facebook.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<h3 class=\"wp-block-heading\">Best time to post on Instagram<\/h3>\n<p>Late mornings and early afternoons (11 am-1 pm) on Saturdays are the best times for educational institutions to post on Instagram.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-487986\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-instagram-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-instagram-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-instagram-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-instagram.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20413'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" alt=\"Best times to post on Instagram for maximum engagement in the education sector: Heatmap with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-instagram-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-instagram-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-instagram-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-instagram.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-instagram-620x413.png?resize=620%2C413&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-487986\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-instagram-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-instagram-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-instagram-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-instagram.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-instagram-620x413.png?resize=620%2C413&#038;ssl=1\" alt=\"Best times to post on Instagram for maximum engagement in the education sector: Heatmap with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-instagram-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-instagram-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-instagram-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-instagram.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<h3 class=\"wp-block-heading\">Best time to post on X (Twitter)<\/h3>\n<p>Tuesday and Thursday evening (6-10 pm) Tweets tend to generate the highest engagement for educational institutions on X. <\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-487996\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-X-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-X-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-X-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-X.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20413'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" alt=\"Best times to post on X (Twitter) for maximum engagement in the education sector: Heatmap with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-X-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-X-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-X-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-X.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-X-620x413.png?resize=620%2C413&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-487996\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-X-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-X-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-X-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-X.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-X-620x413.png?resize=620%2C413&#038;ssl=1\" alt=\"Best times to post on X (Twitter) for maximum engagement in the education sector: Heatmap with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-X-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-X-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-X-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-X.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<h3 class=\"wp-block-heading\">Best time to post on LinkedIn<\/h3>\n<p>According to our research, 9 am on Tuesdays, Wednesdays, and Fridays are the best times for educational institutions to post on LinkedIn. <\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-487991\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-linkedin-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-linkedin-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-linkedin-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-linkedin.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20413'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" alt=\"Best times to post on LinkedIn for maximum engagement in the education sector: Heatmap with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-linkedin-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-linkedin-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-linkedin-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-linkedin.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-linkedin-620x413.png?resize=620%2C413&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-487991\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-linkedin-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-linkedin-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-linkedin-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-linkedin.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-linkedin-620x413.png?resize=620%2C413&#038;ssl=1\" alt=\"Best times to post on LinkedIn for maximum engagement in the education sector: Heatmap with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-linkedin-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-linkedin-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-linkedin-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-time-to-post-on-linkedin.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<h2 class=\"wp-block-heading\"><span id=\"How_often_should_you_post_on_social_media_in_education\">How often should you post on social media in education?<\/span><\/h2>\n<p>Every institution\u2019s ideal posting schedule is unique, and you should test different posting frequencies to find out what works best for your audience. That said, these industry-specific stats will help you find a data-informed starting point.<\/p>\n<p>Our research found that educational institutions post on X and Facebook more often than on other social platforms \u2014\u00a0an average of 9 times a week. LinkedIn sits on the opposite side of the scale with 6 weekly uploads.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-488046\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-weekly-posting-frequency-across-social-networks-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-weekly-posting-frequency-across-social-networks-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-weekly-posting-frequency-across-social-networks-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-weekly-posting-frequency-across-social-networks.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20465'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" alt=\"The average weekly posting frequency on X, Facebook, Instagram, and LinkedIn in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-weekly-posting-frequency-across-social-networks-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-weekly-posting-frequency-across-social-networks-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-weekly-posting-frequency-across-social-networks-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-weekly-posting-frequency-across-social-networks.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-weekly-posting-frequency-across-social-networks-620x465.png?resize=620%2C465&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-488046\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-weekly-posting-frequency-across-social-networks-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-weekly-posting-frequency-across-social-networks-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-weekly-posting-frequency-across-social-networks-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-weekly-posting-frequency-across-social-networks.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-weekly-posting-frequency-across-social-networks-620x465.png?resize=620%2C465&#038;ssl=1\" alt=\"The average weekly posting frequency on X, Facebook, Instagram, and LinkedIn in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-weekly-posting-frequency-across-social-networks-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-weekly-posting-frequency-across-social-networks-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-weekly-posting-frequency-across-social-networks-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-weekly-posting-frequency-across-social-networks.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>Below, you\u2019ll find network-specific data that illustrates how posting frequency corresponds to overall engagement rates.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-488041\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-on-Facebook-and-engagement-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-on-Facebook-and-engagement-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-on-Facebook-and-engagement-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-on-Facebook-and-engagement.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20465'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" alt=\"Facebook weekly posting frequency and corresponding engagement rates in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-on-Facebook-and-engagement-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-on-Facebook-and-engagement-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-on-Facebook-and-engagement-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-on-Facebook-and-engagement.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-on-Facebook-and-engagement-620x465.png?resize=620%2C465&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-488041\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-on-Facebook-and-engagement-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-on-Facebook-and-engagement-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-on-Facebook-and-engagement-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-on-Facebook-and-engagement.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-on-Facebook-and-engagement-620x465.png?resize=620%2C465&#038;ssl=1\" alt=\"Facebook weekly posting frequency and corresponding engagement rates in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-on-Facebook-and-engagement-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-on-Facebook-and-engagement-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-on-Facebook-and-engagement-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-on-Facebook-and-engagement.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>On Facebook, performance depends on the content you post more than it does on how often you post. Institutions that posted six times a week have seen similar engagement rates to those posting an average of 13 times per week. <\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-488026\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-Instagram-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-Instagram-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-Instagram-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-Instagram.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20465'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" alt=\"Instagram weekly posting frequency and corresponding engagement rates in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-Instagram-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-Instagram-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-Instagram-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-Instagram.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-Instagram-620x465.png?resize=620%2C465&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-488026\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-Instagram-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-Instagram-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-Instagram-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-Instagram.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-Instagram-620x465.png?resize=620%2C465&#038;ssl=1\" alt=\"Instagram weekly posting frequency and corresponding engagement rates in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-Instagram-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-Instagram-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-Instagram-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-Instagram.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>On Instagram, you\u2019re most likely to keep your audience engaged if you keep your posting schedule busy and consistent. 5-7 posts a week seems to be the sweet spot!<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-488031\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-LinkedIn-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-LinkedIn-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-LinkedIn-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-LinkedIn.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20465'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" alt=\"LinkedIn weekly posting frequency and corresponding engagement rates in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-LinkedIn-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-LinkedIn-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-LinkedIn-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-LinkedIn.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-LinkedIn-620x465.png?resize=620%2C465&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-488031\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-LinkedIn-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-LinkedIn-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-LinkedIn-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-LinkedIn.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-LinkedIn-620x465.png?resize=620%2C465&#038;ssl=1\" alt=\"LinkedIn weekly posting frequency and corresponding engagement rates in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-LinkedIn-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-LinkedIn-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-LinkedIn-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-LinkedIn.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>On LinkedIn, institutions posting 9 times a week see the highest average engagement on their posts\u2026<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-488036\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-X-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-X-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-X-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-X.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20465'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" alt=\"X (Twitter) weekly posting frequency and corresponding engagement rates in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-X-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-X-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-X-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-X.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-X-620x465.png?resize=620%2C465&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-488036\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-X-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-X-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-X-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-X.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-X-620x465.png?resize=620%2C465&#038;ssl=1\" alt=\"X (Twitter) weekly posting frequency and corresponding engagement rates in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-X-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-X-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-X-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-posting-frequency-and-ER-on-X.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>\u2026 whereas on X (formerly Twitter), 1-4 posts a week are enough to keep engagement rates high.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"Average_engagement_rates_in_education\">Average engagement rates in education<\/span><\/h2>\n<p>Wondering if your engagement rates are high enough? Here are the industry averages across all major social networks as of September 2024:<\/p>\n<ul class=\"wp-block-list\">\n<li>Instagram: 4.7%<\/li>\n<li>Facebook: 3.6%<\/li>\n<li>X (Twitter): 3.3%<\/li>\n<li>LinkedIn: 1.8%<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-488016\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-engagement-rates-across-social-networks-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-engagement-rates-across-social-networks-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-engagement-rates-across-social-networks-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-engagement-rates-across-social-networks.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20465'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" alt=\"Average social media engagement rate on LinkedIn, X (Twitter), Instagram, and Facebook in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-engagement-rates-across-social-networks-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-engagement-rates-across-social-networks-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-engagement-rates-across-social-networks-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-engagement-rates-across-social-networks.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-engagement-rates-across-social-networks-620x465.png?resize=620%2C465&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-488016\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-engagement-rates-across-social-networks-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-engagement-rates-across-social-networks-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-engagement-rates-across-social-networks-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-engagement-rates-across-social-networks.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-engagement-rates-across-social-networks-620x465.png?resize=620%2C465&#038;ssl=1\" alt=\"Average social media engagement rate on LinkedIn, X (Twitter), Instagram, and Facebook in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-engagement-rates-across-social-networks-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-engagement-rates-across-social-networks-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-engagement-rates-across-social-networks-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-engagement-rates-across-social-networks.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<h2 class=\"wp-block-heading\"><span id=\"What_should_educational_institutions_post_on_social_media\">What should educational institutions post on social media?<\/span><\/h2>\n<p>Different social networks offer different content formats \u2014\u00a0but how do you decide which should dominate your content mix?<\/p>\n<p>Here\u2019s what our research says. <\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-488001\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-facebook-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-facebook-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-facebook-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-facebook.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20413'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" alt=\"Best content type to post on Facebook for maximum engagement in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-facebook-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-facebook-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-facebook-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-facebook.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-facebook-620x413.png?resize=620%2C413&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-488001\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-facebook-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-facebook-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-facebook-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-facebook.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-facebook-620x413.png?resize=620%2C413&#038;ssl=1\" alt=\"Best content type to post on Facebook for maximum engagement in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-facebook-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-facebook-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-facebook-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-facebook.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>On Facebook, album posts generate the most engagement \u2014\u00a0followed by posts with links, videos, and individual photos.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-488006\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-instagram-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-instagram-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-instagram-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-instagram.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20413'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" alt=\"Best content type to post on Instagram for maximum engagement in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-instagram-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-instagram-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-instagram-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-instagram.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-instagram-620x413.png?resize=620%2C413&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-488006\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-instagram-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-instagram-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-instagram-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-instagram.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-instagram-620x413.png?resize=620%2C413&#038;ssl=1\" alt=\"Best content type to post on Instagram for maximum engagement in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-instagram-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-instagram-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-instagram-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-instagram.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>Instagram users particularly enjoy carousel posts, which \u2014 in education\u00a0\u2014 generate more than double the engagement of Reels.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-488011\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-linkedin-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-linkedin-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-linkedin-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-linkedin.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20413'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" alt=\"Best content type to post on LinkedIn for maximum engagement in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-linkedin-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-linkedin-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-linkedin-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-linkedin.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-linkedin-620x413.png?resize=620%2C413&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-488011\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-linkedin-620x413.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-linkedin-310x207.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-linkedin-768x512.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-linkedin.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-linkedin-620x413.png?resize=620%2C413&#038;ssl=1\" alt=\"Best content type to post on LinkedIn for maximum engagement in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-linkedin-620x413.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-linkedin-310x207.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-linkedin-768x512.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-best-type-of-content-on-linkedin.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>On LinkedIn, posts with photos and videos outperform posts with links.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"Education_follower_growth_rate\">Education follower growth rate<\/span><\/h2>\n<p>If your social media strategy revolves around growing your audience, make sure you\u2019re setting realistic goals. Here is how other educational institutions are doing in Q3 2024:<\/p>\n<ul class=\"wp-block-list\">\n<li>LinkedIn: 1.58%<\/li>\n<li>X (Twitter): 0.14%<\/li>\n<li>Instagram: 0.00%<\/li>\n<li>Facebook: 0.06%<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-488021\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-follower-growth-across-networks-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-follower-growth-across-networks-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-follower-growth-across-networks-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-follower-growth-across-networks.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20465'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" alt=\"Weekly follower growth on LinkedIn, X (Twitter), Instagram, and Facebook in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-follower-growth-across-networks-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-follower-growth-across-networks-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-follower-growth-across-networks-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-follower-growth-across-networks.png 1200w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-follower-growth-across-networks-620x465.png?resize=620%2C465&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-488021\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-follower-growth-across-networks-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-follower-growth-across-networks-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-follower-growth-across-networks-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-follower-growth-across-networks.png.webp 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-follower-growth-across-networks-620x465.png?resize=620%2C465&#038;ssl=1\" alt=\"Weekly follower growth on LinkedIn, X (Twitter), Instagram, and Facebook in the education sector: Bar chart with Q3 2024 data\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-follower-growth-across-networks-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-follower-growth-across-networks-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-follower-growth-across-networks-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Education-follower-growth-across-networks.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><strong>Hootsuite is the most trusted social media management tool for educational institutions. Schedule content, use powerful social listening tools, and keep students, parents, and alumni engaged with a universal social inbox \u2014 all with ROI-proving analytics to push growth to the next level. Try it today.<\/strong><\/p>\n<div class=\"side-rail-container\">\n<div class=\"side-rail-cta-inner-wrapper\">\n<div class=\"side-rail-cta style-default  rail-light\">\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Attract, recruit, and retain students with Hootsuite, the #1 social media tool for education.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:897,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\" data-sheets-textstyleruns=\"{&quot;1&quot;:0}\uee10{&quot;1&quot;:58,&quot;2&quot;:{&quot;5&quot;:1}}\uee10{&quot;1&quot;:92}\">Attract, recruit, and retain students with Hootsuite, the <strong>#1 social media tool for education<\/strong>.<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/blog.hootsuite.com\/social-media-education-benchmark\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what\u2019s the optimal time to share your content? Unfortunately, there\u2019s no one-size-fits-all answer. It all comes down to factors like your industry, the platforms you\u2019re active on, and the makeup of your audience. [&hellip;]<\/p>","protected":false},"author":3,"featured_media":8706,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Q3 2024 research and benchmarks - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/q3-2024-research-and-benchmarks\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q3 2024 research and benchmarks\" \/>\n<meta property=\"og:description\" content=\"How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what\u2019s the optimal time to share your content? Unfortunately, there\u2019s no one-size-fits-all answer. It all comes down to factors like your industry, the platforms you\u2019re active on, and the makeup of your audience. 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