{"id":8721,"date":"2024-09-17T22:26:23","date_gmt":"2024-09-17T22:26:23","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/a-very-easy-guide-to-the-new-hootsuite-salesforce-integration\/"},"modified":"2024-09-17T22:26:23","modified_gmt":"2024-09-17T22:26:23","slug":"a-very-easy-guide-to-the-new-hootsuite-salesforce-integration","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/a-very-easy-guide-to-the-new-hootsuite-salesforce-integration\/","title":{"rendered":"A very easy guide to the new Hootsuite Salesforce integration"},"content":{"rendered":"


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In recent years, social platforms have become the go-to places for consumers to interact with brands. Every month, 20 billion<\/em><\/a> (!) messages are exchanged between people and brands on Facebook Messenger alone.\u00a0<\/p>\n

But in most companies, social media and customer service functions are completely separate. They sit on different teams, report on different goals, and use very different tools in their everyday work.\u00a0<\/p>\n

Bringing social media and customer support closer together should be top of mind if you don\u2019t want to miss out on important conversations \u2014 and opportunities to keep your customers engaged and happy on <\/strong>their<\/em><\/strong> preferred communication channels<\/strong>.<\/p>\n

With Hootsuite\u2019s Salesforce integration, you can do just that. Keep reading for a simple guide on how it works, how it can help your team and customers, and how you can get started.<\/p>\n

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Bonus: Get a free, easy-to-use Customer Service Report Template<\/span><\/strong> that helps you track and calculate your monthly customer service efforts all in one place.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

Why should you connect your social media with Salesforce?<\/span><\/h2>\n

Numbers don\u2019t lie: 62% of customers<\/a> say switching between service channels is a hassle. (And I wholeheartedly agree with them!)<\/p>\n

Instead of instructing customers to submit their questions through a dedicated channel, you can meet them where they are by consolidating channels on your end.\u00a0<\/p>\n

By bringing your social media messages into Salesforce, you give your customers the freedom to reach you where they\u2019re most comfortable \u2014\u00a0and your team a single, organized system to handle everything.\u00a0<\/p>\n

But the benefits don\u2019t end there. Below you can dive into ways that a Salesforce social media integration helps your customers and social and customer support teams. It\u2019s a win-win-win.\u00a0<\/p>\n

Benefits for your social team<\/h3>\n

Your social media team is likely flooded with messages every day. Some of them are comments and DMs that can be filed under audience engagement \u2014\u00a0and your social marketing team knows exactly what to do with them.\u00a0<\/p>\n

But some are questions or complaints that experienced customer support agents are better equipped to deal with. The Hootsuite Salesforce integration makes handing off such inquiries much easier<\/strong>.\u00a0<\/p>\n

On top of that, social media gets to\u2026 stay social. <\/strong>Your customer support agents don\u2019t need to sign in to the company social accounts to handle DMs \u2014\u00a0all of the relevant inquiries land in Salesforce\u2019s familiar dashboard. <\/p>\n

Psst: <\/strong>Read up on why keeping access to social channels as limited as possible is a good security practice<\/a>.<\/p>\n

Benefits for your customer support team<\/h3>\n

The integration doesn\u2019t just benefit your social team \u2014 your customer support team will also see major improvements to their workflow:<\/p>\n