{"id":8739,"date":"2024-09-18T18:56:14","date_gmt":"2024-09-18T18:56:14","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/government-social-media-benchmarks-q3-2024-research\/"},"modified":"2024-09-18T18:56:14","modified_gmt":"2024-09-18T18:56:14","slug":"government-social-media-benchmarks-q3-2024-research","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/government-social-media-benchmarks-q3-2024-research\/","title":{"rendered":"Government social media benchmarks: Q3 2024 research"},"content":{"rendered":"


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How do you know if your social strategy is working? Is an average of 15 comments per post a win, or is it just average? And when is the best time to publish your content?<\/p>\n

There is no universal answer \u2014 it all depends on factors like your sector, the platforms you\u2019re using, your audience demographics, and more.<\/p>\n

That\u2019s where social media benchmarks come in. These numbers offer a clear view of what\u2019s normal for your industry in terms of engagement and growth, helping you understand how your results compare.<\/p>\n

Read on for the most recent social media benchmarks and stats specific to the government sector that will put your performance into perspective.<\/p>\n

Psst:<\/strong>\u00a0Once you grab your benchmarks, head to our\u00a0guide to using social media for citizen engagement<\/a>\u00a0to find out how to action these insights.<\/p>\n

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\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool for Government\t\t\t\t\t\t\t\t\t<\/span><\/p>\n

Engage citizens with the only tool that makes it easy to communicate, deliver services, and manage crises.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBook a Demo<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n

Best times to post on social media for government<\/span><\/h2>\n

Below, you\u2019ll find recommendations for the best times to post on Facebook, Instagram, and X (formerly Twitter) for maximum engagement.<\/p>\n

Note:<\/strong> Time of day was localized across 118 countries where sample data came from, i.e. the graphs are accurate across time zones.<\/p>\n

Best time to post on Facebook<\/h3>\n

According to our research, 7 am on Thursday is the best time for government agencies and officials to post on Facebook.<\/p>\n

\"Best\n<\/picture>\n