{"id":8747,"date":"2024-09-18T23:27:10","date_gmt":"2024-09-18T23:27:10","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/social-media-in-financial-services-tips-stats-and-examples\/"},"modified":"2024-09-18T23:27:10","modified_gmt":"2024-09-18T23:27:10","slug":"social-media-in-financial-services-tips-stats-and-examples","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/social-media-in-financial-services-tips-stats-and-examples\/","title":{"rendered":"Social media in financial services: Tips, stats, and examples"},"content":{"rendered":"


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Things are changing fast in financial services, from the rise of crypto to the growth of the fintech app category to the development of robo-advisors. As financial services becomes a more digital industry, social media marketing is becoming a more critical means of promotion in the space.<\/p>\n

Even if your organization leans more traditional, social media is a necessary channel to reach younger clients. And you need to be prepared for what\u2019s coming. Gartner found<\/a> 75% of financial services leaders expect significant changes in the industry by 2026.<\/p>\n

Here\u2019s why (and how) to build a financial services social media strategy this year.<\/p>\n

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\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool for Financial Services\t\t\t\t\t\t\t\t\t<\/span><\/p>\n

Grow your client base with the tool that makes it easy to sell, engage, measure, and win \u2014 all while staying compliant.<\/span><\/p>\n

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8 reasons to use social media in financial services<\/span><\/h2>\n

1. Reach new audiences<\/h3>\n

Social media is where Gen Z goes in search of financial information. The oldest members of this age group are turning 25 this year. And they\u2019re starting to hit major milestones that deserve financial advice. 70%<\/a> of them are already saving for retirement.<\/p>\n

Nearly a quarter of 16-to-24-year-olds already use<\/a> a financial services website or app every month. Ten percent of them already own some form of cryptocurrency.<\/p>\n

Even if you\u2019re not marketing to Gen Z, social media is an important channel for connecting with new clients. More than three-quarters (75.4%<\/a>) of internet users use social media for brand research.<\/p>\n

2. Strengthen relationships<\/h3>\n

Building relationships is a key use of social media for finance industry professionals. When it comes to money, everyone wants to deal with someone they know and trust.<\/p>\n

Nurturing prospects and clients online is known as social selling<\/a>. Here\u2019s a quick primer on how it works:<\/p>\n

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