{"id":8787,"date":"2024-09-23T15:56:36","date_gmt":"2024-09-23T15:56:36","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/mail-still-holds-appeal-for-younger-generation\/"},"modified":"2024-09-23T15:56:36","modified_gmt":"2024-09-23T15:56:36","slug":"mail-still-holds-appeal-for-younger-generation","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/mail-still-holds-appeal-for-younger-generation\/","title":{"rendered":"Mail still holds appeal for younger generation"},"content":{"rendered":"


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Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. That\u2019s according to new research from online postage and shipping vendor Stamps.com.<\/p>\n

Why we care.<\/strong> Not only does mail still exist (it\u2019s that stuff in your mailbox) but direct mail continues to play a role in marketing. The internet has not killed direct mail. If anything, it has created new ways to personalize and target it. And one advantage it has always had over email and online display is that it\u2019s persistent. It lies around until someone bothers to throw it away and it can be seen by whole households and not just the individual blinking briefly at the screen.<\/p>\n

It\u2019s worth considering whether positive attitudes to mail in general extend to direct mail marketing.<\/p>\n

Dig deeper: Postie launches CRM Optimization for\u00a0direct mail<\/a><\/em><\/strong><\/p>\n

Mail: The positives.<\/strong> Stamp.com\u2019s sample of 500 consumers highlighted two positive aspects to mailing:<\/p>\n