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Digital design and collaboration platform Canva hopes a recent price hike won\u2019t hurt it with SMBs as it challenges Adobe in the enterprise market.<\/p>\n
\u201cWhile enterprise users are becoming a bigger focus, individual users and small teams remain a priority,\u201d Canva\u2019s executive creative director Cat van der Werff told MarTech. \u201c[Growing enterprise customers] is about growing the pie, not completely taking it over with one audience or another.\u201d<\/p>\n
At the start of September, the company announced a big price increase for team subscriptions. Canva Teams prices are now $100 per person, or $10 a month per person, with a minimum of three people required for a Teams plan. Those prices were quietly changed earlier this year for new customers, but now the company is changing the price for customers who\u2019d previously paid a lower price.<\/p>\n
As a result, some\u00a0Canva Teams users<\/a> saw subscription prices go from $120 per year for up to five users, to $500 per year. To ease the pain of the increase, Canva is offering a 40% discount for the first 12 months which cuts the cost to $300.\u00a0<\/p>\n The company says the added value of its new AI-powered Magic Studio and video editing tools makes Canva worth the higher price. <\/p>\n \u201cWe deeply value our community and know pricing changes aren\u2019t always easy,\u201d said van der Werff. \u201cTo ease this transition, eligible impacted customers will receive 12 months of discounted pricing before the changes take full effect. The cost of Canva Pro remains unchanged and continues to be available for anyone not working in a team.\u201d<\/p>\n She added: \u201cThat said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. Our original pricing reflected the early stage of this product and has remained unchanged for the last four years. We\u2019re now updating the price for customers on this older plan to reflect our expanded product experience, while those who joined since April are already on the updated rates.\u201d<\/p>\n Not all customers are convinced.<\/p>\n Rachel Hornstein owns a digital marketing agency, Hornstein Digital, with many SMB clients. The agency uses Canva to do work for clients and sometimes to collaborate with them.<\/p>\n \u201cI provide the tools that I need for my team to get the job done for our clients,\u201d Hornstein said. \u201cThe majority of people I work with don\u2019t have a Canva Pro account. They have the free account that they use for random little things here and there.\u201d<\/p>\nSimplicity now costs more<\/h2>\n