{"id":8856,"date":"2024-09-30T13:57:05","date_gmt":"2024-09-30T13:57:05","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/transforming-agile-marketing-with-generative-ai\/"},"modified":"2024-09-30T13:57:05","modified_gmt":"2024-09-30T13:57:05","slug":"transforming-agile-marketing-with-generative-ai","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/transforming-agile-marketing-with-generative-ai\/","title":{"rendered":"Transforming agile marketing with generative AI"},"content":{"rendered":"


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Let\u2019s face it: the marketing world is already complicated. Agile marketing<\/a> isn\u2019t easy to implement or continuously manage, and the promise of helping teams prioritize work \u2014 and say no to some things \u2014 remains elusive. But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst.<\/p>\n

How do you combine agile<\/a> marketing and generative AI? What will this powerful duo do for you?\u00a0This article explores the concept of \u201cAgile + Generative\u201d and its potential impact on companies and marketers\u2019 careers in the coming decade.<\/p>\n

While experts emphasize that agile marketing is more about prioritization and focus than faster and better execution, in my experience, the two go hand in hand. Generative AI is poised to accelerate priority work \u2014 especially in content management and SEO.<\/p>\n

This article doesn\u2019t delve into prioritization strategies. Instead, we\u2019ll explore the metrics impact, effectiveness and efficiencies generative AI can bring to an agile marketing team. Buckle up as we navigate this new frontier in marketing innovation.<\/p>\n

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Dig deeper: How agile marketing teams can work with AI<\/a><\/em><\/strong><\/p>\n

What will \u2018Agile + Generative AI\u2019 achieve?<\/h2>\n

While every white-collar worker is concerned about career impact (and rightly so), the momentum is too great to ignore. 2024 has brought us into the \u201ctrough of disillusionment\u201d for generative AI. There will eventually be a new level of maturity in the coming years, with many case studies to provide proof of outcomes. Some of these case studies already exist \u2014 while \u201chow tos\u201d are rampant:<\/p>\n

As these articles point out, marketing leaders (including agile teams) strongly need to pivot quickly and incorporate generative AI skills, processes and tools.\u00a0<\/p>\n

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Improvements to agile marketing<\/h2>\n

If we look in the rearview mirror, companies with process excellence and advanced use of technology always perform better. This is according to tons of management consultant research over the past 20+ years. Generative AI will do the same \u2014 especially regarding research and content \u2014 which costs marketers a lot of time and money. It also interacts with a ton of prospects and customers.<\/p>\n

Executives, leaders and doers should ask themselves a few key questions: What happens when your competitors can produce content with a threefold productivity improvement? What if the content and media you produce cost three times less? What if it is three times more targeted to the most important personas? Will this impact revenue? Will it help salespeople close more deals? What about competitive advantage and brand perception? What occurs when you combine Agile marketing with generative AI? Does one plus one equal three? And doesn\u2019t this also affect SEO and conversion rates?<\/p>\n

Generative AI can \u201csupercharge\u201d (someone call the buzzword police) agile marketing by providing:<\/p>\n