{"id":8880,"date":"2024-10-01T18:21:05","date_gmt":"2024-10-01T18:21:05","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/movable-ink-announces-new-adobe-integration\/"},"modified":"2024-10-01T18:21:05","modified_gmt":"2024-10-01T18:21:05","slug":"movable-ink-announces-new-adobe-integration","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/movable-ink-announces-new-adobe-integration\/","title":{"rendered":"Movable Ink announces new Adobe integration"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Movable Ink, the multi-channel personalized engagement platform, has announced a new integration between Movable Ink Da Vinci and Adobe Journey Optimizer.<\/p>\n<p>Da Vinci represents Movable Ink\u2019s original dynamic email offering, curating content for individual recipients, including after the email has been sent. Journey Optimizer is Adobe\u2019s application for orchestrating personalized customer journeys across channels and devices.<\/p>\n<p><strong>The new integration. <\/strong>This integration will allow Da Vinci to apply customer engagement data in Adobe Experience Platform to the creation of personalized message content at scale.<\/p>\n<p>The aim is to design, orchestrate and execute campaigns that are relevant to each customer. In addition to the aim of raising campaign revenues through improved engagement, the integration is expected to save marketers time and manual effort in mapping content to emails for distribution.<\/p>\n<p>This joins the existing integration between Movable Ink Da Vinci and Adobe Campaign.<\/p>\n<p><strong>Why we care. <\/strong>On the one hand, past <a rel=\"nofollow noopener\" href=\"https:\/\/www.cmswire.com\/digital-marketing\/why-gartner-thinks-most-marketers-will-abandon-personalization-by-2025\/\" target=\"_blank\">skepticism about 1:1 personalization<\/a> seems to be fading. On the other hand, every consumer knows that it\u2019s far from perfect as we field irrelevant emails, sit through irrelevant CTV advertising and get invited to irrelevant events 500 miles away.<\/p>\n<p>But consumers still want it (as long as it isn\u2019t creepy) and the evidence suggests that it does boost engagement and therefore, ultimately, conversions. That\u2019s why we see a steady stream of product announcements that inch towards getting personalization done.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow\" href=\"https:\/\/martech.org\/movable-inks-da-vinci-thinks-outside-the-campaign-box\/\">Movable Ink\u2019s Da Vinci thinks outside the campaign box<\/a><\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/movable-ink-announces-new-adobe-integration\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Movable Ink, the multi-channel personalized engagement platform, has announced a new integration between Movable Ink Da Vinci and Adobe Journey Optimizer. Da Vinci represents Movable Ink\u2019s original dynamic email offering, curating content for individual recipients, including after the email has been sent. Journey Optimizer is Adobe\u2019s application for orchestrating personalized customer journeys across channels and [&hellip;]<\/p>","protected":false},"author":3,"featured_media":8881,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Movable Ink announces new Adobe integration - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/movable-ink-announces-new-adobe-integration\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Movable Ink announces new Adobe integration\" \/>\n<meta property=\"og:description\" content=\"Movable Ink, the multi-channel personalized engagement platform, has announced a new integration between Movable Ink Da Vinci and Adobe Journey Optimizer. 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