{"id":8892,"date":"2024-10-02T17:11:37","date_gmt":"2024-10-02T17:11:37","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/pinterest-introduces-performance-ad-campaign-suite\/"},"modified":"2024-10-02T17:11:37","modified_gmt":"2024-10-02T17:11:37","slug":"pinterest-introduces-performance-ad-campaign-suite","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/pinterest-introduces-performance-ad-campaign-suite\/","title":{"rendered":"Pinterest introduces Performance+ ad campaign suite"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p>This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance.<\/p>\n<p>The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Using Performance+ also decreases the creation time by requiring half the inputs for standard campaigns.<\/p>\n<p><strong>GenAI creative tools.<\/strong> Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. For instance, a product image with a blank or single-color background can be enhanced with relevant \u201clifestyle\u201d imagery that places the product shot in context.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow\" href=\"https:\/\/martech.org\/how-brands-are-using-ai-in-metas-advantage-campaigns\/\">How brands are using AI tools in Meta\u2019s Advantage+ campaigns<\/a><\/em><\/strong><\/p>\n<p><strong>Bidding for ROAS. <\/strong>Pinterest Performance+ is adding a new bidding option to the platform\u2019s traditional abilities to optimize for clicks and conversions. The new option allows advertisers to target the most valuable shoppers using Pinterest\u2019s predictive analytics, based on thousands of signals in Pinterest.<\/p>\n<p><strong>Promotions.<\/strong> Pinterest also announced new enhancements to Pinterest Search and Home Feeds. These features provide branded shopping recommendations powered by machine learning based on what users search and pin. The deals ads module promotes discounts and sales events to users in their Home Feeds.<\/p>\n<p><strong>Why we care.<\/strong> Pinterest has 522 million monthly active users and 1.5 billion pins saved weekly on the platform. These new features provide marketers with attractive tools to optimize and scale campaigns. To increase their investment in a particular ad channel, marketers need the data to prove the channel\u2019s case. Promoting discounts will also be a helpful tool for holiday campaigns, as price is a top factor for this year\u2019s holiday shoppers.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/2024-online-holiday-spending-set-for-record-year-with-240-billion-in-sales\/\" target=\"_blank\"><strong><em>2024 online holiday spending set for record year with $240 billion in sales<\/em><\/strong><\/a><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Chris Wood\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2021\/01\/Chris-Wood-1-338x338.jpg?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2021\/01\/Chris-Wood-1-338x338.jpg?resize=140%2C140&#038;ssl=1\" alt=\"Chris Wood\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tChris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country&#8217;s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on &#8220;innovation theater&#8221; at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/pinterest-introduces-performance-ad-campaign-suite\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Using Performance+ also decreases the creation time by requiring half the inputs for standard campaigns. GenAI creative tools. Some of the new [&hellip;]<\/p>","protected":false},"author":3,"featured_media":8893,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pinterest introduces Performance+ ad campaign suite - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/pinterest-introduces-performance-ad-campaign-suite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest introduces Performance+ ad campaign suite\" \/>\n<meta property=\"og:description\" content=\"This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. 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