{"id":8913,"date":"2024-10-04T16:10:19","date_gmt":"2024-10-04T16:10:19","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/bluecore-moves-into-experimentation\/"},"modified":"2024-10-04T16:10:19","modified_gmt":"2024-10-04T16:10:19","slug":"bluecore-moves-into-experimentation","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/bluecore-moves-into-experimentation\/","title":{"rendered":"Bluecore moves into experimentation"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p>Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore\u2019s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers.<\/p>\n<p>One main aim of this solution is to improve engagement and revenue within brands\u2019 existing customer base against a background of rising customer acquisition costs.<\/p>\n<p><strong>Automated results.<\/strong> Experimentation Hub allows the testing of digital strategies to optimize for desired outcomes. Such outcomes might include increased average order value, increases in orders and revenue per customer and higher conversion rates. Experimentation Hub also automates the delivery of test results so that marketers do not need to do manual calculations or measure statistical significance.<\/p>\n<p>\u201cExperimentation is critical for retailers to determine what\u2019s working and what\u2019s not as part of their marketing strategies, but the only way to make decisions that will impact customer behavior and drive growth is by first understanding the signals of shoppers that indicate movement toward retention or churn,\u201d said Dave Lokes, VP of digital strategy at Bluecore in a release.<\/p>\n<p><strong>Why we care.<\/strong> It\u2019s about building an experimentation culture. Certainly, marketers are already running specific tests \u2014 when they have the time and opportunity to do so. Tests might range over placement of CTA buttons, effectiveness of pop-ups and various aspects of content performance. Results from what is essentially limited A\/B testing applied to the online experience might not deliver an overall picture of what\u2019s working (and not working). Tools that make experimentation easier will encourage more experimentation; and that can only be a good thing.<\/p>\n<p><strong><em>Dig Deeper: <a rel=\"nofollow\" href=\"https:\/\/martech.org\/retailers-struggle-to-identify-site-visitors\/\">Retailers struggle to identify site visitors<\/a><\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Kim Davis\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/KimDavis-lg.jpg?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/KimDavis-lg.jpg?resize=140%2C140&#038;ssl=1\" alt=\"Kim Davis\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tKim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket\u2019s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.<\/p>\n<p>Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.\t\t\t\t\t<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/bluecore-moves-into-experimentation\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore\u2019s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. One main aim of this solution is to improve engagement and revenue within brands\u2019 existing customer base against a background [&hellip;]<\/p>","protected":false},"author":3,"featured_media":8914,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bluecore moves into experimentation - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/bluecore-moves-into-experimentation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bluecore moves into experimentation\" \/>\n<meta property=\"og:description\" content=\"Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. 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