{"id":8930,"date":"2024-10-08T15:15:30","date_gmt":"2024-10-08T15:15:30","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/50-of-b2b-marketers-wont-reach-2024-goals\/"},"modified":"2024-10-08T15:15:30","modified_gmt":"2024-10-08T15:15:30","slug":"50-of-b2b-marketers-wont-reach-2024-goals","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/50-of-b2b-marketers-wont-reach-2024-goals\/","title":{"rendered":"50% of B2B marketers won&#8217;t reach 2024 goals"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>No less than 50% of B2B marketers won\u2019t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals.<\/p>\n<p>The insights come from a new Pipeline360 report, \u201cThe H2 2024 state of B2B pipeline growth\u201d based on a survey of 500 B2B marketers in the U.S. and U.K.<\/p>\n<p><strong>TopB2B challenges.<\/strong> The chief barriers to achieving desired outcomes cited by the marketers are:<\/p>\n<ul class=\"wp-block-list\">\n<li>Budget and resource limitations (48%).<\/li>\n<li>Economic conditions (46%).<\/li>\n<li>Problems with marketing\/sales alignment (44%).<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> Year in, year out, we hear the same thing. Marketing and sales aren\u2019t aligned. Sales teams are unimpressed by marketing leads; marketing has little insight into what sales is doing; sales is more interested in getting a signature on the dotted line than polishing brand reputation. And so on.<\/p>\n<p>One enduring guarantor of non-alignment, of course, is the dramatically different ways sales reps and marketers are incentivized. Another is the standard structure of most organizations, where marketers report to the CMO and sales reps don\u2019t. Pipeline360 argues for a \u201cbranded demand\u201d approach in which content syndication is a key part of marketing\u2019s strategy, aimed at delivering quality leads that are engaged with the brand.<\/p>\n<p><strong>More data.<\/strong> There was some conflict in the survey results about the value of content syndication. While 78% were very satisfied with the quality of leads when content syndication was combined with display advertising, 35% thought content syndication would provide poor leads; that\u2019s a minority but a substantial one.<\/p>\n<p>The channels most used for lead gen were email marketing and social media, followed by influencer marketing and display marketing, with content syndication coming in eighth place.<\/p>\n<p>It\u2019s also worth noting that 85% said they were using generative AI, with 76% being satisfied or very satisfied with the results.<\/p>\n<p>The full report <a rel=\"nofollow\" href=\"https:\/\/www.pipeline-360.com\/resources\/reports\/h2-2024-state-of-b2b-pipeline-growth\">is here<\/a> (registration required).<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow\" href=\"https:\/\/martech.org\/pipeline-360-launches-new-display-advertising-platform\/\">Pipeline360 on \u201cbranded demand\u201d<\/a><\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/50-of-b2b-marketers-wont-reach-2024-goals\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>No less than 50% of B2B marketers won\u2019t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The insights come from a new Pipeline360 report, \u201cThe H2 2024 state of B2B pipeline growth\u201d based on a survey of [&hellip;]<\/p>","protected":false},"author":3,"featured_media":8931,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>50% of B2B marketers won&#039;t reach 2024 goals - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/50-of-b2b-marketers-wont-reach-2024-goals\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"50% of B2B marketers won&#039;t reach 2024 goals\" \/>\n<meta property=\"og:description\" content=\"No less than 50% of B2B marketers won\u2019t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The insights come from a new Pipeline360 report, \u201cThe H2 2024 state of B2B pipeline growth\u201d based on a survey of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/fr\/50-of-b2b-marketers-wont-reach-2024-goals\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-08T15:15:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/10\/How-the-concept-of-B2B-lead-gen-has-changed.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"50% of B2B marketers won&#8217;t reach 2024 goals\",\"datePublished\":\"2024-10-08T15:15:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/\"},\"wordCount\":332,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/10\/How-the-concept-of-B2B-lead-gen-has-changed.png?fit=1920%2C1080&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/\",\"url\":\"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/\",\"name\":\"50% of B2B marketers won't reach 2024 goals - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/10\/How-the-concept-of-B2B-lead-gen-has-changed.png?fit=1920%2C1080&ssl=1\",\"datePublished\":\"2024-10-08T15:15:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/10\/How-the-concept-of-B2B-lead-gen-has-changed.png?fit=1920%2C1080&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/10\/How-the-concept-of-B2B-lead-gen-has-changed.png?fit=1920%2C1080&ssl=1\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"50% of B2B marketers won&#8217;t reach 2024 goals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/fr\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"50% of B2B marketers won't reach 2024 goals - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/fr\/50-of-b2b-marketers-wont-reach-2024-goals\/","og_locale":"fr_CA","og_type":"article","og_title":"50% of B2B marketers won't reach 2024 goals","og_description":"No less than 50% of B2B marketers won\u2019t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The insights come from a new Pipeline360 report, \u201cThe H2 2024 state of B2B pipeline growth\u201d based on a survey of [&hellip;]","og_url":"https:\/\/okdesign.ca\/fr\/50-of-b2b-marketers-wont-reach-2024-goals\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-10-08T15:15:30+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/10\/How-the-concept-of-B2B-lead-gen-has-changed.png","type":"image\/png"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"OK Design","Estimation du temps de lecture":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"50% of B2B marketers won&#8217;t reach 2024 goals","datePublished":"2024-10-08T15:15:30+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/"},"wordCount":332,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/10\/How-the-concept-of-B2B-lead-gen-has-changed.png?fit=1920%2C1080&ssl=1","articleSection":["Agency"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/","url":"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/","name":"50% of B2B marketers won't reach 2024 goals - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/10\/How-the-concept-of-B2B-lead-gen-has-changed.png?fit=1920%2C1080&ssl=1","datePublished":"2024-10-08T15:15:30+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/10\/How-the-concept-of-B2B-lead-gen-has-changed.png?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/10\/How-the-concept-of-B2B-lead-gen-has-changed.png?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/en\/50-of-b2b-marketers-wont-reach-2024-goals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"50% of B2B marketers won&#8217;t reach 2024 goals"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/fr\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/10\/How-the-concept-of-B2B-lead-gen-has-changed.png?fit=1920%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/8930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/comments?post=8930"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/posts\/8930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media\/8931"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/media?parent=8930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/categories?post=8930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/fr\/wp-json\/wp\/v2\/tags?post=8930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}