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Ah, YouTube \u2014 the social media pioneer of long-form video content<\/a>, and (still) a powerhouse for influencer marketing in 2024.<\/p>\n Case in point: The near-20-year-old video network is the second-most visited website<\/a> in the world.<\/p>\n But what is it that makes YouTube influencer marketing successful? And how can you and your brand leverage YouTube influencers to enrich your marketing strategy and expand your reach online?<\/p>\n Featuring inspo-worthy examples and a seasoned marketer\u2019s tips for finding the right influencers for your brand \u2014 we\u2019re breaking it all down below.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n Get your free pack of 5 customizable YouTube banner templates now<\/strong><\/span>. Save time and look professional while promoting your brand in style.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n YouTube influencers, or YouTubers, are content creators on YouTube who have accumulated a large following (high number of subscribers) on the platform.<\/p>\n Influencers on YouTube may share recommendations for products or services to buy, and are often hired by brands to create promotional content.<\/p>\n From unboxings captured on laptop webcams to Sundance-worthy productions, these internet personalities have the drive, creativity, and influence <\/em>for worthwhile partnerships.<\/p>\n There\u2019s a YouTube influencer for every niche and industry, but most social media marketers define influencer types by the number of subscribers they have:<\/p>\n ICYMI: Subscribers \u2260 influence. The most marketable creators<\/a> know how to create engaging content, connect with their community, and secure a high ROI for brand partners.<\/p>\n In no particular order, here\u2019s our shortlist for the top YouTube influencers in 2024.<\/p>\n YouTuber-turned-top-influencer Emma Chamberlain is the epitome of a brand\u2019s dream collaboration \u2014 authentic, creative, and a subscriber count of a whopping 12M.<\/p>\n Her success on the platform led to massive wins like Met Gala appearances and a $20M coffee brand<\/a>. Plus, she\u2019s still racking up millions of views on her most recent videos.<\/p>\nWho are YouTube influencers?<\/strong><\/span><\/h2>\n
Types of influencers on YouTube<\/strong><\/h3>\n
16 top YouTube influencers in 2024<\/strong><\/span><\/h2>\n
1. <\/strong>Emma Chamberlain<\/strong><\/a><\/h3>\n