{"id":9071,"date":"2024-10-25T14:56:56","date_gmt":"2024-10-25T14:56:56","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/making-sense-of-the-3-billion-market-for-b2b-marketing-data\/"},"modified":"2024-10-25T14:56:56","modified_gmt":"2024-10-25T14:56:56","slug":"making-sense-of-the-3-billion-market-for-b2b-marketing-data","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/fr\/making-sense-of-the-3-billion-market-for-b2b-marketing-data\/","title":{"rendered":"Making sense of the $3 billion market for B2B marketing data"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p>B2B marketers in the U.S. spent more than $3 billion on data in 2023, including data for enrichment and intent.<\/p>\n<p>How are marketers using this data? And how do they research and vet the dozens of data providers out there selling data to B2B marketing organizations?\u00a0\u00a0<\/p>\n<p>I sat down with Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about the role of data in B2B marketing. <\/p>\n<p>Among the topics Tzvi and I discuss in our 12-minute conversation:<\/p>\n<ul class=\"wp-block-list\">\n<li>Data enrichment for B2B marketing.<\/li>\n<li>Data\u2019s role in account-based marketing (ABM).<\/li>\n<li>The use of data for lead scoring.<\/li>\n<li>Advice for marketers trying to choose a B2B data vendor.\u00a0<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/martech.org\/making-sense-of-the-3-billion-market-for-b2b-marketing-data\/about:blank\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"S02E10 -Marketers are spending billions on data - how do they use it?\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/player.vimeo.com\/video\/1017682074?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\"><\/iframe><noscript><iframe src=\"https:\/\/player.vimeo.com\/video\/1017682074?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"S02E10 -Marketers are spending billions on data - how do they use it?\"><\/iframe><\/noscript><\/p>\n<p><em>Don\u2019t miss an episode of the MarTech.org podcast. Paste <\/em><a rel=\"nofollow\" href=\"https:\/\/feeds.buzzsprout.com\/2122069.rss\"><em>this link<\/em><\/a><em> into the podcast app of your choice, <\/em><a rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/@MarTechisMarketing\"><em>follow MarTech.org on YouTube<\/em><\/a><em> or visit <\/em><a rel=\"nofollow\" href=\"https:\/\/martech.org\/topic\/the-martech-org-podcast\/\"><em>the podcast page<\/em><\/a><em> of the MarTech website.<\/em><\/p>\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Mike Pastore\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/mike_pastore_square.jpg.webp?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/mike_pastore_square.jpg.webp?resize=140%2C140&#038;ssl=1\" alt=\"Mike Pastore\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tMike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/making-sense-of-the-3-billion-market-for-b2b-marketing-data\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>B2B marketers in the U.S. spent more than $3 billion on data in 2023, including data for enrichment and intent. How are marketers using this data? And how do they research and vet the dozens of data providers out there selling data to B2B marketing organizations?\u00a0\u00a0 I sat down with Tzvi Kopetz,VP of Marketing at [&hellip;]<\/p>","protected":false},"author":3,"featured_media":7574,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-9071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Making sense of the $3 billion market for B2B marketing data - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/fr\/making-sense-of-the-3-billion-market-for-b2b-marketing-data\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making sense of the $3 billion market for B2B marketing data\" \/>\n<meta property=\"og:description\" content=\"B2B marketers in the U.S. spent more than $3 billion on data in 2023, including data for enrichment and intent. 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