The idea of “synthetic data,” or artificially generated information, has recently caused a stir. Data is a huge asset for businesses in this age, and knowledge can often provide...
If you’re a small business owner, people are searching for what you do on Google. Unless you show up, you’re missing out on customers or clients. SEO is how...
If you’ve invested time and effort writing an epic piece of content, don’t forget about on-page SEO. It helps google to understand what your page is about and show...
Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology. Marketing teams now find...
Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology....
AI is turning out to be a huge help for startups, according to a new HubSpot report (registration required). Here are some top-line findings: 86% of founders said the...
Consumers are taking ownership of their buying journeys more than ever. Nowhere is this shift more evident than in healthcare products and services. Today’s version of a house call...
The podcasting landscape is more crowded than ever. With thousands of new podcasts emerging daily, creators face the formidable challenge of capturing and retaining the interest of potential listeners....
Accenture and Adobe have announced a new collaboration set to co-develop industry-specific solutions leveraging Adobe Firefly, Adobe’s family of creative generative AI models. The partnership, rooted in a relationship...
The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social...
