Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood...
The Department of Justice has made a pretty damning argument in its anti-trust case against Google. Judging by the government’s closing summary, the tech giant seems to have done...
You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. You’re told that you need PR, which stands for...
CabinetM has released its Q1 2024 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. It found a substantial decrease in martech investment year...
Warner Bros. Discovery is setting a new benchmark in the realm of digital advertising. The announcement of their advanced advertising products for the Max streaming platform will redefine the...
Welch‘s Fruit Snacks unveiled its most extensive advertising endeavour to date, the ‘Wholly Fruit’ campaign. Launched on May 14, 2024, this groundbreaking initiative marked the brand’s first foray into...
A group of U.S. senators including Senate Majority Leader Charles Schumer (D-NY) released a proposed roadmap for AI policy yesterday. The senators, perhaps unaware of the jaw-dropping amount of...
Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming...
It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create...
You want to capture more leads. But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build...