David Iscove is creative technology practice lead at Cella by Randstad Digital. At the MarTech Conference next week, he’ll be sharing a new blueprint for customer experience that he...

Turning to templates might seem the most prudent option when it comes to delivering eye-catching emails, especially when deadlines are fast approaching. However, as I’ve seen from working on...

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded...

The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require...

Marketing is perpetually evolving in the digital age with consumer expectations veering towards more personalized and conversational interactions. This shift has heralded the rise of conversational marketing, a paradigm...

The Metaverse, a term that has captured the imagination of technologists and marketers alike, represents a burgeoning virtual platform accessible to all. Envisioned as a collective virtual shared space,...

Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. In...

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands,...

A recent survey finding about AI use reminded me of a joke by the brilliant satirist Tom Lehrer:  “I know some people feel that marriage as an institution is...

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data...