In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most...
Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs...
Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims the updates will help...
Affiliate marketing is where you promote another company’s product or service in exchange for a commission. When people click your link and buy the product or service, you make money....
It’s easy to come up with blog post ideas, but writing about random topics won’t get you traffic to your blog. You need to write about topics with traffic potential....
We’re bombarded. In today’s digital age, the average person encounters thousands of ads daily. This explosion of marketing messages, fueled by data and AI, lets us create super-personalized customer...
The digital marketing landscape is constantly on the move. Businesses are always searching for innovative ways to connect with their target audience. In this dynamic environment, micro-influencers have become...
Get the week’s best marketing content Ahrefs Site Audit, also available as part of the free Ahrefs Webmaster Tools, allows you to search through the raw HTML code or...
We already do a great job with internal linking on the Ahrefs blog. But we wondered if adding a related posts section would help us and whether users would...
Curious about what people really think of your brand, products, or campaigns? Forget follower counts and shares—social media sentiment analysis is the key. Sentiment analysis on social media lets...
