Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. The “What Will You Design Today?” campaign was created with...

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You...

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect...

Nobody’s out here on YouTube straight up uploading and hitting publish all willy-nilly in 2024. Scheduling YouTube videos helps you keep a consistent content calendar and allows you to...

This year marks the 20th anniversary of Facebook. For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers.  There...

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and...

The digital world is abuzz with conversation, and how we search for information is changing. Gone are the days of just typing keywords. Today, people are asking questions –...

Imagine a space where your customers connect, share ideas, and become loyal brand advocates – all online. That’s the power of virtual communities. These online hubs, built around shared...

Before you finish reading the words Twitter analytics and doze off, stay with me: this is important for your business. The secret to unlocking your social media growth potential...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...