As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more...

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding...

Are you wondering what people in the U.S. (and around the world) are searching for the most? Then you’re in luck! We’ve pulled four lists from our database of 20.4...

TikTok may get all the buzz, but Facebook is still the most-used social platform in the world… by a long shot. Despite being almost 20 years old, Facebook continues...

The Facebook algorithm is a hot topic for social media marketers, business owners, journalists, the public, world leaders — basically anyone who uses Facebook to consume or distribute content....

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. The company looks to be...

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation...

Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give...

The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. The deal, announced Wednesday, is subject to...

The Consumer Electronics Show is on in Las Vegas and this year the magic buzzword is AI.  SK Group’s AI Fortune Teller is proof that conmen’s jobs are now...