Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...
If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan:...
Selecting the right martech vendor sounds far easier than it actually is as a process and practice. There are many factors to consider, but that does not mean the...
Looking to connect and sell to the over 5 billion global social media users online? Social media marketing helps you turn posts into sales, and back-and-forth comments into long-term...
Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. When coupled with the right hashtag,...
Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations”...
The Adobe Experience Platform AI Assistant, previewed at Adobe Summit in March, is now generally available to users. Threaded through the Experience Platform and apparently able to pop up...
As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable...
If you’ve ever wondered about the difference between social listening vs. social monitoring, we’re here to fill you in. They may sound similar, but in terms of execution and...
As a kid, you may have had an imaginary friend. Social media marketers have them, too. Only, in our case, they’re called buyer personas or audience personas. Unlike the...
