Text message marketing, also known as SMS marketing, is becoming a popular marketing channel. As businesses rush to integrate SMS into their strategies, it’s crucial to understand the relevant...
Satya Nadella, the Chief Executive Officer, shared the below communication to the employees of Microsoft. In light of the significant attention and discussion this announcement has garnered, it has...
Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles...
The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what’s new....
It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. When it comes to the creativity of our advertising...
Airbnb has unveiled a bold new global marketing campaign that transcends traditional boundaries. With a strategic pivot towards brand building initiated in 2021, the company has embarked on an...
Amazon reports a staggering profit surge in the first quarter of 2024 due to its strategic emphasis on artificial intelligence (AI) and a robust advertising segment. With an overall...
Ready for a deep dive into Pinterest demographics? If you want to incorporate Pinterest into your social strategy, you’re in the right place. Sure, Pinterest may not boast the...
Hashtags: What’s up with them? Does anyone actually know how to use hashtags? Are they worth it? We’re answering these hard-hitting questions (and more!) today. Spoiler: Hashtags can help...
With digital video poised to overtake linear ad spend for the first time, there was a celebratory feel to this year’s IAB NewFronts week of events. “I love that...
