The marketing landscape is undergoing a seismic shift with the advent of Generative AI (GenAI), a transformative force that is redefining the boundaries of creativity and strategy. As we...
Your customers’ journey shouldn’t end at checkout. The post-purchase experience begins the moment a transaction is completed. This experience encompasses every interaction a customer has with a brand following...
Facebook remains a social media giant, with almost three billion monthly active users (MAU) as of January 2023. Over the years, Facebook advertising has evolved to better serve its...
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on...
If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were...
Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason —...
The age-old marketing question: Should we prioritize activity or results? It’s been the topic of heated discussions in boardrooms and around water coolers for as long as anyone can...
Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. However, successful AI adoption requires more than just implementing new tools. It demands a people-focused...
During inflationary periods, businesses are compelled to reassess their marketing strategies with a keen eye on sustainability and growth. Inflation, a pervasive force, erodes consumer purchasing power and compels...
Blackhawk Network (BHN) has unveiled a significant rebrand of its Techscheme, now christened Home and Tech, in an industry-first partnership with the Swedish home furnishing titan, IKEA. This collaboration...
