2024 Facebook Ad Sizes Cheat Sheet [ALL FORMATS]

We cover each ad format in more detail below, but here is a quick overview of all popular Facebook ad image sizes at a glance.

The Facebook feed is probably what you think of most when it comes to Facebook ad sizes. It’s the endlessly scrollable place to find all your friends’ status updates, photo posts, videos, and more — plus content from brands and Facebook Pages you follow.

Facebook feed ads come in many styles, from carousel ads to single image or video ads, as it’s one of the most popular Facebook ad placements. The second item in a user’s feed is an ad, with more mixed between organic content as a user continues scrolling.

• Display size: 1080px x 1080px recommended, or larger
• Minimum image ad width: 600px
• Minimum image ad height: 600px
• Aspect ratio: 1:1 or 1.91:1
• File type: PNG or JPG
• Maximum file size: 30MB

• Display size: 1080px x 1080px (desktop or mobile) or 1080px x 1350px (mobile only)
• Minimum video ad width: 120px
• Minimum video ad height: 120px
• Aspect ratio: 1:1 for desktop or mobile, or 4:5 for mobile only
• File type: MP4, MOV, GIF
• Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps
• Maximum file size: 4GB
• Maximum video length: 241 minutes

• While not required, we recommend adding captions to your video ads to make your ads accessible to the Deaf and hard-of-hearing community, as well as people who watch social media videos with the sound off.
• Don’t make a 241-minute ad. Keep it short and attention-grabbing: 15 seconds or less should be enough for most ads.
• No sound, no problem: you don’t actually need to have sound in your video to run it as an ad (although we recommend it).

Facebook carousel ads allow you to showcase between two and 10 images, videos, or a mix of both and link each one to a separate URL. These are one of the most popular Facebook ad formats thanks to their versatility and having so many placement options across Facebook on desktop and mobile.

• Display size: 1080px x 1080px recommended, or larger
• Aspect ratio: 1:1
• File type: PNG or JPG
• Maximum file size: 30MB

• Display size: 1080px x 1080px, or larger
• Aspect ratio: 1:1
• File type: MP4, MOV, GIF
• Maximum file size: 4GB
• Maximum video length: up to 240 minutes

You can create image or video carousel ads in each of these Facebook ad placements:

• Facebook Feed
• Facebook Stories
• Facebook Reels
• Facebook Marketplace
• Facebook search results
• Facebook Business Explore
• Facebook Audience Network (e.g. websites/other media outside of Facebook)
• Facebook right column (desktop only)
• Facebook Groups Feed

Facebook Reels carousel ads function a bit differently than other ad types, though. There are two types:

• Catalog product carousel ads
• Overlay carousel ads

You can include up to 10 images, each with a unique URL link. These are featured at the bottom of your Reel for viewers to click on. This format is perfect for e-commerce brands to link to products from the Reel.

• Each carousel image or video must link to a URL. You can link to the same landing page for all frames, or different ones.
• A carousel needs a minimum of two images or videos, and you can have up to 10.
• Try using a mix of images and videos within the same carousel ad. Facebook Reels carousel ads are image-only, though.

Right column ads are a desktop-only Facebook ad format best for driving traffic or raising brand awareness. These can be image or video ads, paired with a headline and link. You can use an existing carousel ad for this placement too, although only the first media item in your carousel will show as a right column ad.

• Display size: 1080px x 1080px recommended, or larger
• Minimum width: 254px
• Minimum height: 133px
• Aspect ratio: 1:1
• File type: PNG or JPG

• Display size: 1080px x 1080px (desktop or mobile) or 1080px x 1350px (mobile only)
• Minimum video ad width: 120px
• Minimum video ad height: 120px
• Aspect ratio: 1:1 for desktop or mobile, or 4:5 for mobile only
• File type: MP4, MOV, GIF
• Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps
• Maximum file size: 4GB

• Of all Facebook ad formats, this is the one where your headline and ad copy matters more than the image or video to capture attention.
• A/B test different headlines to see what performs the best.
• Keep in mind this is a desktop-only ad placement, so don’t link out to the App Store or other mobile-optimized experience. Keep it desktop-friendly.

Search results ads appear on, predictably, the search results page. These can perform very well if your targeting aligns with a user’s intent. For example, my search for “Vancouver events” implies I’m looking for something to do, so any ad that a) is for an upcoming event near me, and b) is about something I’m interested in has a high chance of me clicking on it and, potentially, signing up.

They’re a great way to market events, but also for many other types of content, from recipe books to products and more.

• Display size: 1080px x 1080px recommended, or larger
• Minimum width: 600px
• Minimum height: 600px
• Aspect ratio: 1:1 preferred, but you can also use 9:16 or 16:9 which may be cropped to 1:1 on some devices
• File type: PNG or JPG
• Maximum file size: 30MB

• Display size: 1080px x 1080px recommended, or larger
• Minimum video ad width: 120px
• Minimum video ad height: 120px
• Aspect ratio: 1:1
• File type: MP4, MOV or GIF
• Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps
• Maximum file size: 4GB
• Maximum video length: up to 241 minutes

Clicking a video anywhere on Facebook opens it up to full size, known as Facebook Watch (or the video feed). Or, access it directly by clicking the Video tab on desktop or on mobile.

After a video finishes, you can scroll to watch other related videos in a TikTok-style experience designed to keep you in the app for as long as possible.

Video feed ads show up with the “sponsored” label alongside their organic counterparts. It’s just like the regular Facebook feed, except only for video.

• Display size: 1080px x 1350px recommended, or larger
• Aspect ratio: 1:1 or 4:5 (can also be 9:16, but may be cropped to 4:5)
• File type: MP4 or MOV
• Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps
• Maximum file size: 4GB
• Maximum video length: up to 241 minutes

• With so many videos to scroll through, you need to hook people fast, like within the first second, to keep them watching.
• Test different calls to action, which appear at the bottom of your video next to the link button.

In-stream video ads “pop in” during organic video content and play at the start, during, or after another video, including in live streams. Your ad can be up to 15 seconds and you can choose to have it skippable, where the user can tap to close it after the first five seconds, or have the full video ad play before the organic video resumes.

• Display size: 1080px x 1080px recommended, or larger
• Aspect ratio: 1:1
• File type: MP4 or MOV
• Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps
• Maximum file size: 4GB
• Maximum video length (desktop): Between 5 and 15 seconds
• Maximum video length (mobile): Between 5 seconds and 10 minutes

• Since these video ads are “interrupting” users as they scroll organic videos, it’s crucial to hook people right away with an attention-getting question, promise, or other teaser to keep them watching.
• Don’t max out the 15 second time limit if you don’t need to. Tell your story in as little time as possible to maximize watch time and engagement, especially for skippable video ads.

Promote an existing Reel or create an ad-specific one to be inserted between organic Reels as users scroll the Reels section on desktop or mobile. The only difference between a regular Reel and an ad is that on Reels ads, you can include a call to action button with a link.

Image ads can also be used in this placement as a single frame interspersed between organic Reels content.

• Display size: 1080px x 1920px, or larger
• Minimum width: 600px
• Aspect ratio: 9:16
• File type: PNG or JPG
• Maximum file size: 30MB

• Display size: 1080px x 1920px, or larger
• Aspect ratio: 9:16
• File type: MP4 or MOV
• Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps
• Maximum file size: 4GB
• Maximum video length: No maximum limit

Facebook Stories ads appear between organic Stories as users scroll through their friends’ Stories. You can place either an image or video Stories ad and link it to a website. Video Story ads play the first 10 seconds, with an option for the user to tap to keep watching if it’s longer than that. Image Story ads show for five seconds, unless someone swipes away sooner.

• Display size: 1080px x 1920px, or larger
• Minimum width: 500px
• Aspect ratio: 9:16
• File type: PNG or JPG
• Maximum file size: 30MB

• Display size: 1080px x 1920px, or larger
• Minimum video ad width: 500px
• Aspect ratio: 9:16
• File type: MP4 or MOV
• Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps
• Maximum file size: 4GB
• Maximum video length: Up to 2 minutes, though only the first 10 seconds will play in full and the user must click to continue watching the rest.

• Just like Reels ads, capturing attention right away is of utmost importance. Ensure you’re adding something intriguing within the first 1-3 seconds to keep people interested.
• Use Facebook Stories stickers, text overlays, links, and other add-ons to customize your Story ad and make it feel more authentic.

Messenger Story ads are just like regular Facebook Story ads, except they appear between organic Stories from your friends in the separate Facebook Messenger mobile app.

• Display size: 1080px 1920px, or larger
• Minimum width: 500px
• Aspect ratio: 9:16
• File type: PNG or JPG
• Maximum file size: 30MB

• Display size: 1080px x 1920px, or larger
• Minimum video ad width: 500px
• Aspect ratio: 9:16
• File type: MP4 or MOV
• Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps
• Maximum file size: 4GB
• Maximum video length: Up to 2 minutes, though only the first 10 seconds will play unless a user clicks to watch the full Story ad

• Leave approximately 15% from the top and bottom (about 250px) of the video clear of text or logos as this is where the call to action will be.

• Display size: 1080px x 1080px or larger
• Aspect ratio: 1:1
• File type: PNG or JPG
• Maximum file size: 30MB

• Obvious one here, but ensure your product is front and center in the image. It’s best to keep text minimal and put the focus on your product.
• Make your ad image stand out. Add brand colors or use unique styling to make your product photo stand out from organic Marketplace listings.

• Display size: 1080px x 1080px or larger
• Aspect ratio: 1:1
• File type: PNG or JPG for image, or MP4 or MOV for video
• Maximum file size: 4GB

These feature up to four products at the bottom of a Facebook Reel or video ad.

• Display size: 1080px x 1080px, or larger
• Aspect ratio: 1:1
• File type: PNG or JPG
• Maximum file size: 30MB

• Display size: 1080px x 1920px, or larger
• Aspect ratio: 9:16
• File type: MP4 or MOV
• Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps
• Maximum file size: 4GB
• Maximum video length: Up to 2 minutes

Business Explore shows up when someone taps an organic post from a business on a mobile device only. Scrolling down, they may see a heading of Explore more in (the category the business they’re viewing is in). This shows a mix of organic and paid content from similar businesses.

• Display size: 1080px x 1080px, or larger
• Minimum width: 600px
• Aspect ratio: 1:1 recommended, but you can use from 1.91:1 to 4:5 which may be cropped down
• File type: PNG or JPG
• Maximum file size: 30MB

• Display size: 1080px x 1080px for desktop, 1080px x 1350px for mobile
• Minimum video ad width: 120px
• Minimum video ad height: 120px
• Aspect ratio: 1:1 for desktop, 4:5 for mobile
• File type: MP4, MOV or GIF
• Recommended video settings: H.264 codec, square pixels, fixed frame rate (30fps), stereo AAC audio compression at 128 kbps
• Maximum file size: 4GB
• Maximum video length: Up to 241 minutes

• While you can place a Business Explore ad with any aspect ratio between 1.91:1 and 4:5, stick to 1:1 because it will likely be cropped to this anyway. Plus, images with links must use 1:1.

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