What a time to be alive for digital marketers. This is it: The Future. We may not have flying cars yet, but we do have the most advanced digital marketing tools ever created at our fingertips that anyone can use to work smarter, not harder.
There’s something for everyone and every budget on this list of the very best digital marketing tools in existence in 2024.
Social media marketing tools
You don’t need to use tools or apps to manage your social media but it makes it way faster and easier. Besides scheduling content, the best social media marketing tools also help support strategic planning with insightful analytics and ways to find and engage your audience.
1. Hootsuite
Okay, we’ve gotta include ourselves on this list because over 22 million people in 175+ countries trust Hootsuite to manage their social media, from individuals and small businesses all the way up to the biggest enterprise corporate teams.
Hootsuite manages your Instagram, Facebook, TikTok, LinkedIn, Pinterest, X (Twitter), YouTube, and Threads profiles all in one place. Like other social media marketing tools, Hootsuite can help you plan, schedule, and publish content across multiple platforms… but it also does way, way more. See analytics and performance across all your channels together, answer and manage DMs and comments, and optimize your posts for the highest possible reach.
Hootsuite has many more advanced features to really set your social media apart from the pack.
Standout Feature #1: Social listening to protect and enhance your brand
Hootsuite Streams can identify opportunities for collaboration, protect your reputation, and get real-time customer feedback straight from the source.
Track mentions of your company or other keywords across social media to find out what people are saying about you and your products. Respectfully tackle negative comments and reply to positive ones to further enhance your brand image.
All of this, plus the ability to reply to posts and comments right from your Hootsuite dashboard.
Psst: Hootsuite is set to acquire leading social listening platform Talkwalker VERY SOON. This means that you’ll be able to dig even deeper into brand mentions and customer intelligence, with Talkwalker’s AI-powered tools right in your Hootsuite dashboard!
Standout Feature #2: Built-in social media advertising
Does it often feel like your paid and organic social media campaigns exist on different planets? How can you know the real ROI of your social media marketing efforts if you can’t see all the data together, in context? Or, do you simply wish you could publish and manage organic and paid campaigns alongside each other?
Hootsuite’s built-in social advertising allows you to:
- Automatically boost Facebook, Instagram, and LinkedIn posts based on your criteria
- Turn top-performing organic posts into paid ads
- Create ad campaigns with advanced targeting right from your Hootsuite dashboard
- Measure performance in-depth across paid and organic together
Standout Feature #3: AI tools to save you time
Hootsuite makes everything you do on social media easier and faster.
It’s got some AI tricks up its sleeve to supercharge your workflow, such as:
OwlyWriter AI for post ideas and captions
Get content ideas, view trending topics, and generate post variations or captions from scratch with OwlyWriter AI.
Since OwlyWriter AI is designed to save you time, it’s faster to watch everything it can do in just 60 seconds:
A unified Inbox to manage comments and DMs across platforms
Reply to comments and DMs across multiple platforms right from Hootsuite. Assign conversations to team members and easily see what’s been dealt with and what needs to be addressed quickly. Plus, saved replies make answering common questions super speedy.
The best time to post based on your goals
Hootsuite analyzes your audience to recommend the best times to post on social media to meet your engagement or brand awareness goals. This is customized to your actual audience; not industry benchmarks.
Price: Plans start at $99/month for up to 10 profiles. Try Hootsuite with an unlimited 30-day free trial.
Who it’s best for: There’s a plan to suit everyone and make your social media life easier, from solo creators to enterprise teams.
2. Later
Source: Later
Later is another all-in-one social media scheduling tool. It supports multiple platforms, though it began as an Instagram-only solution and still leans more toward features for that platform vs. others.
Handy Later features include cross-platform scheduling, a brandable Link in Bio page, and AI caption writing.
Wondering how Later compares to Hootsuite? Check out our detailed comparison.
Standout features:
Price: Starting at $25/month for only 1 of each social profile and limited analytics.
Who it’s best for: Instagram-focused creators.
3. Buffer
Source: Buffer
Buffer is a social media scheduling and publishing tool that works with Instagram, Facebook, TikTok, X (Twitter), Pinterest, and LinkedIn — though lacks support for YouTube and Threads scheduling.
Check out a breakdown of how Hootsuite compares to Buffer.
Standout features:
- Simple, visual calendar scheduling
- Priced per social profile
Price: $6 per profile/month for individuals or $12 per profile/month for teams
Who it’s best for: Individuals; those who want simple social media scheduling without more advanced analytics or time-saving AI tools.
4. Sprout Social
Source: Sprout Social
Sprout Social is another top contender in the battle of social media analytics tools, and it may be worth your consideration. Offering scheduling and analytics for all the major social media platforms, Sprout can help you plan and execute your social media strategy.
Sprout Social offers many of the same features as Hootsuite — cross-platform scheduling, advanced analytics, link tracking, team collaboration, and social listening — but it’s double the price, at $199/month for 5 social profiles compared to Hootsuite’s $99/month for up to 10 profiles.
See how Sprout Social compares to Hootsuite in detail..
Standout features:
- Automated rule workflows (on $399/month plan only)
- CSAT surveys (on $399/month plan only)
Price: Starting at $199 per user per month for up to 5 profiles.
Who it’s best for: Enterprise and large organizations.
5. Loomly
Source: Loomly
Loomly features post scheduling and publishing across Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, Snapchat, and Google Business Profile, as well as simple analytics and collaboration tools.
While Loomly offers a visual, calendar-based scheduling interface, it’s separated per social profile.
Standout features:
- Campaign labeling and tracking
- Team collaboration
Price: Starting at $42/month for up to 10 social profiles, without advanced analytics or workflows.
Who it’s best for: Individuals and freelancers, creators, small teams.
6. Sprinklr
Source: Sprinklr
Sprinklr is a powerful social media management tool complete with advanced analytics, time-saving AI features, social listening and monitoring, and brand compliance tools — but it comes with a hefty price tag.
Sprinklr might make sense for you if you’re also using their customer service management platform. Though using both Sprinklr Service and Sprinklr Social will set you back $549/month per user, for only 7 social profiles.
See how Sprinklr compares to Hootsuite.
Standout features:
- Ecosystem of customer service and business management platforms, besides social media
- Customizable legal compliance workflows
Price: Starting at $299/month per user for 7 social profiles and basic features only.
Who it’s best for: Large teams with a strong focus on customer service.
Want some sweet, free social media tools?
Use our free AI social media tools to generate captions, pick the perfect new username, optimize your TikTok SEO, find the right hashtags, calculate your social media ROI, and more. Check ‘em out!
AI tools for digital marketing
AI digital marketing tools hardly need an introduction with new ones popping up all the time. These are the very best AI tools for digital marketing and content creation.
7. ChatGPT
Source: ChatGPT
Hail to the King, as ChatGPT was the AI catalyst that set off the race to create the world’s next greatest technological advancement (for marketers, anyway — it’s no wearable solar panel shirt). While it’s important to fact check and edit its output, ChatGPT is a valuable content production tool for marketers of all kinds.
Standout features:
- More fun for creative brainstorming than Bob from Accounting
- Instant content generation
- Research assistance
Price: GPT 3.5, the earlier model, is free to use, or pay $20/month for the more advanced GPT-4 and DALL-E image generation. Team plans are $25/month/user.
Who it’s best for: Everyone! From students to content creators to marketing teams, ChatGPT offers a lot of value.
8. OwlyWriter AI
OwlyWriter AI, built into Hootsuite, saves you hours on social media content. It’s not the same as typing prompts into ChatGPT. OwlyWriter AI has all that awesome language processing power combined with over 14 years of proprietary social media expertise.
The result? Draft new content quickly, repurpose existing content optimized for reach on each network, or brainstorm content ideas — instantly.
Standout features:
- Instant social caption generation
- Content ideas and trending topics
- Repurpose existing blog or social posts into new, engaging content
Price: Included with Hootsuite! Grab a free trial.
Who it’s best for: People who like getting more done, faster.
Craft perfect posts in seconds
OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy.
9. Vidyo.ai
Source: Vidyo.ai
If video makes up a lot of your content, you know reformatting it for 16:9 YouTube and 9:16 Reels and TikToks takes a lot of time. Or worse, you don’t do it at all so you’re leaving massive social media growth on the table.
Either way: yikes.
Vidyo takes your longform video and cuts it up — intelligently — into short clips for Instagram Reels, TikTok, YouTube Shorts, and other channels.
Standout features:
- Easily repurpose video content
- Can import video from URL
Price: Free up to 75 minutes of video/month, or starting at $35/month for 300 minutes/month and additional features.
Who it’s best for: All types of video, but especially for creating Reels and Shorts from longer YouTube videos.
10. Jasper
Source: Jasper
Jasper is similar to ChatGPT as it’s primarily a text-based generative content AI tool for digital marketers. But it offers a lot of sophistication for brands, including the ability to add your style guide to match content to your brand voice.
More than style, Jasper also features a “central database” to keep company information — positioning statements, competitor analysis, product info, policies, etc — so that generated content truly reflects your business.
Standout features:
- Suggests new content based on real performance data
- Team collaboration with a shared workspace
Price: Starting at $49/month.
Who it’s best for: Marketing teams, content creators, and freelancers.
11. Murf
Source: Murf
Murf is a text-to-speech AI voice generator to create human-sounding voiceovers for videos, podcasts, presentations, and other content. Paste in your script, choose the type and style of voice you’d like — gender, formal or informal, speed, etc — and Murf outputs a real-sounding voice.
Standout features:
- Ability to edit voiceover before export
- Over 120 voices available in 20 languages
Price: Starting at $29/month for 2 hours of voice content per month.
Who it’s best for: Marketing teams looking to scale up video content, as well as global brands who want to dub/translate video content for diverse markets.
SEO tools for digital marketing
These are the SEO tools for digital marketing that keep you up to date on algorithms, find new search trends, and optimize your visibility online.
12. Ahrefs
Source: Ahrefs
Ahrefs is one of the most well-known SEO and keyword research tools. Site Explorer helps analyze competitors and find new opportunities. Keyword Explorer identifies top keywords for you. Finally, Site Audit regularly monitors your website for SEO issues and makes improvement suggestions.
Standout features:
- 10+ years of proprietary web data and research
- Analyze and track SEO performance over time
Price: Free for basic webmaster tools, or starts at $99/month for premium plans.
Who it’s best for: Anyone who wants to grow their organic search traffic, from creators to mid-level marketing teams to enterprise corporations.
13. Semrush
Source: Semrush
Semrush started out mostly as a keyword research tool, which it’s still great at, but has evolved to include more competitive research, PPC campaign tracking, and website SEO audit features.
For SEO, Semrush uncovers your competitors keywords so you can optimize your own strategy as well as track keyword performance with daily ranking reports.
Standout features:
- Optimize ad campaigns by finding the paid keywords your competitors use
- Track your ranking across multiple SEO locations, including Google Maps
Price: Starting at $129/month for individuals up to 500 keywords, with higher tier plans available.
Who it’s best for: Marketers and teams who want to track both organic keywords and PPC campaigns together.
14. Google Keyword Planner
Source: Google
Google’s own Keyword Planner is a great place to start looking for keyword ideas for either organic or paid campaigns. It’s free and gives you the basic info about a keyword’s popularity, competition level, and performance forecasts.
Standout features:
- Find new keyword ideas based on your website URL or product
- Create and save keyword plans
Price: Free
Who it’s best for: Freelancers and creators getting started with content marketing, or those without a budget for advanced tools.
15. SurferSEO
Source: SurferSEO
The other SEO digital marketing software mentioned above focus on your overall keyword strategy, but SurferSEO ties that into individual content pieces. Run articles through SurferSEO to get performance predictions for on-page SEO, including keyword performance. Plus, get suggestions to improve your SEO without making your content sound robotic (or fake).
Standout features:
- Great final optimization step for articles, or build SEO-optimized outlines
- Integrates with other marketing tools like Jasper, Google Docs, and more
Price: Starting at $89/month for freelancers, or $129/month for up to 5 team members.
Who it’s best for: Content marketers, freelancers, marketing teams.
Graphic design and video marketing tools
Visual content is de facto required nowadays, whether it’s for social media or web content. Creating on-brand, attractive, professional, and engaging content is easier when using the right graphic design and video marketing tools.
16. Canva
Source: Canva
Canva is a do-it-all visual content editor to help you make aesthetically pleasing presentations, graphics, videos, social media posts including Stories and Reels, and much more.
Besides a super easy-to-use interface and great templates, Canva includes thousands of illustrations, graphics, stock photos or videos, and other media you can incorporate into your designs. It’s a digital marketing tool to create as simple, or as complex, materials as you want.
Standout features:
- Easy, drag-and-drop workspace anyone can use
- Export content in any format, from images to videos to PDFs, PowerPoints, and more
Price: Free plan available. Pro plans start at $14.99/month.
Who it’s best for: Literally everyone.
17. Adobe Express
Source: Adobe
It should be no surprise that a graphic design tool from the Adobe brand is awesome. Express is Adobe’s solution for digital marketers, allowing you to create professional graphics and documents for social media or work, including TikTok videos, flyers, presentations, and more.
What sets Adobe Express apart from other graphic and video editing tools is the powerful AI design tools included within. Do simple things in less than a second like removing the background of a photo, or complex things like generating templates or changing parts of your image with realistic, AI-generated results.
Standout features:
- Built-in generative AI tools, including Adobe Firefly
- Generate new design templates from text prompts
Price: Free plan available. Premium plans start at $9.99/month for individuals, or included with a full Adobe Creative Cloud subscription.
Who it’s best for: Content creators, marketing teams.
18. CapCut
Source: CapCut
CapCut is one of the most robust free video digital marketing tools available. It’s perfect for creating Reels, Stories, TikToks, YouTube videos, or any other type of video content.
The free plan offers everything most creators and small businesses need, including templates, automatic captions, filters, stickers, and more. For business teams or those looking to really stand out, CapCut Pro offers advanced AI video editing tools like 1-click clips-to-video creation, repurposing videos, and even making video ads from product page links.
Standout features:
- Mobile, desktop, or web app versions and you can edit videos across platforms (with optional Spaces cloud storage)
- Automatic video captions are a major time saver
Price: Free plan available. CapCut Pro is $13.49/month.
Who it’s best for: Creators, marketing teams, freelancers.
Digital marketing analytics tools
How do you know your marketing strategy is working without tracking performance? Digital marketing reporting tools are vital to see what’s working, what’s not, and what to try next.
19. Hootsuite Analytics
We’re biased, but it’s also true that Hootsuite Analytics tracks the performance of all your social channels in one place to save a ton of time. Plus, you can track the ROI of organic and paid campaigns together to get the full picture of how your social media directly impacts your business.
Create and share custom reports that highlight progress toward your social media and business goals and easily communicate those to your boss. Besides being able to see all your social media performance together, you can still dive deep into metrics for an individual channel too, all from your Hootsuite dashboard.
Standout features:
- Find out your best time to post on social media based on when your actual audience is online
- Industry benchmarking and competitor comparison tools to see where you stand
- See organic and paid campaign performance together, along with growth across all your social platforms, in one place
Price: Starting at $99/month.
Who it’s best for: Creators, small businesses, enterprise companies, and everyone in between.
20. Google Analytics
Source: Google
The O.G. of digital marketing analytics tools is mos def Google Analytics, which can tell you anything you want to know about web traffic. Find out where people found your content, track audience growth over time, and use custom UTM parameters to track specific campaign performance.
Standout features:
- The best free option for analytics tracking
- Industry standard web traffic measurement
Price: Free
Who it’s best for: Everyone should use Google Analytics! Larger companies or those with specific growth goals should invest in additional analytics tools to use alongside Google Analytics.
21. Talkwalker
Source: Talkwalker
Talkwalker is a social listening and media monitoring platformwith a data library includes more than 150 million sources. With more than 50 advanced filters, you can segment your social data and identify the right target audience to monitor.
This powerful social listening tool allows you to understand the full impact of your online conversations by measuring engagement volume, reach, sentiment, and more. It incorporates Blue Silk GPT for AI analysis.
When you integrate Talkwalker into Hootsuite, you can tag, assign, and respond to Talkwalker-identified mentions up to two years old directly within the Hootsuite dashboard.
Psst: Hootsuite is set to acquire leading social listening platform Talkwalker VERY SOON. This means that you’ll be able to dig even deeper into brand mentions and customer intelligence, with Talkwalker’s AI-powered tools right in your Hootsuite dashboard!
Standout features:
- Predictive analytics that allow you to understand whether you should jump in on a trend or ignore it
- Best in class coverage: Talkwalker covers 30 social networks and 150 million websites globally, across 239 countries and regions.
Price: Starting at $800/month (but soon to be included in Hootsuite plans!)
Who it’s best for: Larger organizations and curious teams looking to turn consumer insights into successful marketing strategies.
Email marketing tools
Dance craze this and new social platform that. Even in an ever-changing social media landscape, email marketing remains a constant performer, driving 2X the ROI, on average.
While there are many niche email marketing tools, these are the best for most companies.
22. MailChimp
Source: Mailchimp
A familiar brand name after so long on the market, MailChimp is a staple for all sizes of businesses. From creators and freelancers testing out their free plan to enterprise clients driving mega returns with advanced email campaigns, MailChimp offers something for everyone.
Standout features:
- Email automations are easy to use for beginners but equally as powerful for advanced users
- Great free plan to get started with email marketing tools
Price: Free, or premium plans start at $13/month.
Who it’s best for: Small businesses getting into email marketing tools for the first time, as well as large and enterprise clients.
23. Klaviyo
Source: Klaviyo
Klaviyo is a powerful email, SMS, and mobile push notification marketing platform with a strong emphasis on personalization. Did you know up to 81% of consumers are likely to stop using a brand if they don’t receive a personalized experience?
Besides increasing revenue up to 138%, Klaviyo’s personalized email marketing automations save time and result in more product reviews, and more importantly, happier customers.
Standout features:
- Enhanced personalization across email, SMS, and mobile apps
- Detailed automation rules to personalize content at scale
Price: Free, or premium plans start at $45/month.
Who it’s best for: Brands managing multiple touchpoints, especially e-commerce sellers.
24. HubSpot Template Builder
Source: HubSpot
HubSpot’s free email template builder allows you to create and reuse email templates with a simple drag and drop interface, and share those templates with your team.
You can add design elements to align with your brand, but this email template builder is mainly focused on the email content, and is best used for sales emails, following up with clients, or content-rich messages.
It integrates, of course, with HubSpot CRM, but the template builder is free to use and you can send emails using the templates from Gmail, Outlook, or Office 365.
Standout features:
- Easily create and share winning sales emails with your team
- Reusable templates
Price: Free
Who it’s best for: Sales professionals, marketing and/or sales teams, freelancers, and small businesses.
Landing page and lead capture tools
Need to land more leads? It’s all about landing pages n’ lead generation, bossbud. Landing pages are a (usually) short webpage designed to do one thing: convert. Whether it’s simple contact information or a purchase you’re after, a landing page can help deepen customer relationships, keep your pipeline full, and drive results.
25. LeadPages
Source: LeadPages
LeadPages ties in the best mix of advanced lead capture tools with easy to use templates and integrations, making it a great choice for everyone but especially landing page newbies. Their 200+ beautifully designed templates make landing page creation easy and AI-powered text and image generation speed that up even more (or, bring in all your own content).
Standout features:
- AI enhanced copy and design features to build landing pages quickly
- Modern, well-designed template library
Price: Starting at $49/month.
Who it’s best for: Entrepreneurs, small businesses just getting started with landing pages, as well as larger teams.
26. Linktree
Source: Linktree
Linktree turns your social media bio link into a landing page to feature all the things you want, including web links, other social channels, products, lead capture forms, email marketing signups, and more.
Standout features:
- Automatically incorporate your best selling Shopify products or latest YouTube video (on paid plans)
Price: Free, or premium plans start at $5/month.
Who it’s best for: Creators, freelancers, and businesses of all sizes.
27. Unbounce
Source: Unbounce
Unbounce is a flexible landing page builder that allows you to customize as much of your template as you want, or keep things simple with pre-made templates and AI-generated content designed to convert. Beyond landing pages, you can capture more leads from your website with sticky header bars and popups to grow your email list.
Standout features:
- Analyze your landing page to suggest ways to improve conversions
- Built-in A/B testing
Price: Starting at $99/month.
Who it’s best for: Established creators, and businesses of all sizes.
Digital marketing automation tools
Time is money and not investing in digital marketing automation tools is making you lose money. Besides, freeing up time by automating parts of your business or workflows allows you to work on other, more important tasks… like coming up with great new social media content ideas.
28. Zapier
Source: Zapier
Zapier connects everything to everything else in your business, automating things like keeping email lists and customer databases in sync, organizing files for your team, communicating updates, and so much more. Zapier integrates over 6,000 of the world’s top apps and services to make your work and business more efficient.
Standout features:
- AI-enhanced “Zap” (automation) creator: type what you want to do (“Update MailChimp every time I get a new customer on Shopify!”) and Zapier puts together your automation
- Multi-step automations for complex workflows
Price: Free plan available. Premium plans start at $29.99/month.
Who it’s best for: Equally useful for solo creators or business owners to businesses of all sizes.
29. IFTTT
Source: IFTTT
Another top no-code automation solution is IFTTT, short for “If This Then That.” Automate your entire life from home to work. Forget to close the garage door? Get Alexa to notify you. Stay up to date with the news by getting a daily digest of top stories from sources you choose. Automatically turn down interior lights at sunset. Get a head start on the day’s work by generating article outlines from popular AI tools before you even sit down at your desk. Yowza.
Standout features:
- iOS and Androids apps to automate tasks from your mobile device
- Library of one-click automation templates for hundreds of common tasks
Price: Free plan available. Premium plans start at $3.49/month.
Who it’s best for: People with a lot of “smart” home devices.
Productivity and collaboration tools
Team communication is critical whether you all work in the same space or are distributed around the planet. Everyone on your team needs to know where to find important information and files, and how and when to get in touch with other team members.
Using an online productivity and collaboration tool is plain fun, too. Share wins as a group, discuss ideas, quickly communicate company news, and get to know your colleagues better — all from a teeny tiny screen.
30. Slack
Source: Slack
Slack hardly needs an introduction as one of the most popular workplace collaboration tools. Employees can join your company’s space via desktop or mobile app to participate in group discussions or PM other colleagues. Organize your space into channels by topic, or discussion purpose, such as a “News” channel for a read-only stream of important updates, a “Water Cooler” channel for casual conversation, and everything in between.
Standout features:
- Channel organization keeps conversations tidy
- Slack integrates with automation tools like Zapier so you can automatically post news items, new files, and other content
Price: Limited free plan. Premium plans start at $4.38/month.
Who it’s best for: Teams of all sizes (e.g. two or more 😎).
31. Discord
Source: Discord
Discord is another primarily text-based team collaboration tool, though there are also voice and video conferencing options. Similar to Slack, you set up groups of “channels” to organize discussions and users can also private message each other.
Standout features:
- Customization options, like making your own custom emoji reactions and adding user roles and colors
- Voice channels can be always available for ad-hoc or regularly scheduled team meetings, like a daily morning standup, without needing to send out links and invitations each time
Price: Free, with optional paid extra features for individual users.
Who it’s best for: Small teams and startups.
Save time managing your social media with Hootsuite. Plan and schedule posts, analyze performance with detailed tracking and ROI reports, and integrate with your favorite digital marketing tools like Brandwatch, Canva, and more. Try it free today.
Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.
