Can your AI smell better? That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website.
CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. “We’ve known that smell contains information we can use to detect disease, but computers can’t speak that language and can’t interpret that data yet,” he told CNBC.
He also wants to make safer, more sustainable fragrances for products like perfume, shampoo, insect repellant and laundry detergent.
“Those products will usually have fragrance in them designed by a very small number of secretive companies,” Wiltschko said. “We think we can do better with them by building better and safer ingredients that aren’t toxic…and don’t irritate your skin or your eyes.”
Smells like AI spirit?
Here’s this weeks AI-powered martech news and releases:
- Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. It understands target personas across AI tools, offers real-time impact scoring for generated content and ensures uniform branding. The platform suggests content improvements based on performance to enhance business outcomes in a secure environment, allowing businesses to use multiple AI platforms.
- MessageGears enhanced its integration with Jacquard, enabling cross-channel messaging cohesion and automated AI campaign optimization. It provides automatic generation and deployment of messaging variants across email, push notifications, and SMS, as well as continuous optimization of live campaigns to improve marketing and transactional messaging performance.
- Enactify.ai’s EnactRetail embeds e-commerce capabilities directly within e-catalogs and content assets. This feature turns e-catalogs into shoppable PDFs, eliminating the need for redirects to the company’s website for purchases.
- Zefr expanded its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include YouTube Shorts inventory, Demand Gen, and Performance Max campaigns.
- Nylas’s ExtractAI is a solution for automatic email data extraction. It supports Gmail, Google Workspace, and Microsoft Office365 accounts, offers focused extraction models for various data types and covers over 30,000 merchants across multiple countries.
- GoDaddy’s Digital Marketing is an all-in-one product for managing marketing efforts. It includes tools for SEO, social media, and email marketing, along with a unified inbox for customer message management. The product can be integrated into new and existing websites, regardless of hosting provider.
- Cloudinary added new AI capabilities to its Video API platform, including Dynamic Video Overlays, AI Auto Transcription, and AI Auto Chaptering. These features enable dynamic repositioning of overlays, automatic generation of video transcripts, and automatic chapter creation for long-form videos.
- PilotDesk, a no-code AI workflow automation platform for advertising and yield operations, entered a long-term agreement with LG Ad Solutions to expand the use of YieldPilot, an automated publisher yield optimization and management solution enabled in its ad-serving platform.
- Helpjuice’s Swifty is an AI-powered widget for customer support. It answers user queries by accessing and processing information from the knowledge base. Users can search for articles, access FAQs, or engage in natural conversations with the chatbot.
- Intero Digital’s Intero Insight Engine is an “inspiration and action platform.” Its features include tracking trends affecting clients’ customers, competitors and overall industry; providing intelligence to assist decision-making; and recommending marketing actions and strategies.
About the author
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
